{"id":337490,"date":"2021-06-04T13:01:46","date_gmt":"2021-06-04T10:01:46","guid":{"rendered":"https:\/\/eba.com.ua\/?p=337490"},"modified":"2021-06-07T13:11:49","modified_gmt":"2021-06-07T10:11:49","slug":"zminy-v-marketyngu-za-period-pandemiyi-tendentsiyi-majbutnogo","status":"publish","type":"post","link":"https:\/\/eba.com.ua\/en\/zminy-v-marketyngu-za-period-pandemiyi-tendentsiyi-majbutnogo\/","title":{"rendered":"[:ua]\u0417\u043c\u0456\u043d\u0438 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0437\u0430 \u043f\u0435\u0440\u0456\u043e\u0434 \u043f\u0430\u043d\u0434\u0435\u043c\u0456\u0457. \u0422\u0435\u043d\u0434\u0435\u043d\u0446\u0456\u0457 \u043c\u0430\u0439\u0431\u0443\u0442\u043d\u044c\u043e\u0433\u043e[:en]Pandemic changes in marketing. Future trends[:]"},"content":{"rendered":"<p><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-337491 alignleft\" src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2021\/06\/GetFileAttachment-e1623060321740-300x300.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2021\/06\/GetFileAttachment-e1623060321740-300x300.png 300w, https:\/\/eba.com.ua\/wp-content\/uploads\/2021\/06\/GetFileAttachment-e1623060321740-540x540.png 540w, https:\/\/eba.com.ua\/wp-content\/uploads\/2021\/06\/GetFileAttachment-e1623060321740-80x80.png 80w, https:\/\/eba.com.ua\/wp-content\/uploads\/2021\/06\/GetFileAttachment-e1623060321740-150x150.png 150w, https:\/\/eba.com.ua\/wp-content\/uploads\/2021\/06\/GetFileAttachment-e1623060321740-768x768.png 768w, https:\/\/eba.com.ua\/wp-content\/uploads\/2021\/06\/GetFileAttachment-e1623060321740-650x650.png 650w, https:\/\/eba.com.ua\/wp-content\/uploads\/2021\/06\/GetFileAttachment-e1623060321740-270x270.png 270w, https:\/\/eba.com.ua\/wp-content\/uploads\/2021\/06\/GetFileAttachment-e1623060321740-130x130.png 130w, https:\/\/eba.com.ua\/wp-content\/uploads\/2021\/06\/GetFileAttachment-e1623060321740-700x700.png 700w, https:\/\/eba.com.ua\/wp-content\/uploads\/2021\/06\/GetFileAttachment-e1623060321740-94x94.png 94w, https:\/\/eba.com.ua\/wp-content\/uploads\/2021\/06\/GetFileAttachment-e1623060321740-370x370.png 370w, https:\/\/eba.com.ua\/wp-content\/uploads\/2021\/06\/GetFileAttachment-e1623060321740-170x170.png 170w, https:\/\/eba.com.ua\/wp-content\/uploads\/2021\/06\/GetFileAttachment-e1623060321740-120x120.png 120w, https:\/\/eba.com.ua\/wp-content\/uploads\/2021\/06\/GetFileAttachment-e1623060321740-100x100.png 100w, https:\/\/eba.com.ua\/wp-content\/uploads\/2021\/06\/GetFileAttachment-e1623060321740-90x90.png 90w, https:\/\/eba.com.ua\/wp-content\/uploads\/2021\/06\/GetFileAttachment-e1623060321740.png 787w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>Marketing today: what have changed in pandemic and what to expect?\u00a0Our experts <strong>Olga Semchuk<\/strong>, Fishka loyalty program Manager, HALNAFTOHAZ, <strong>Andriy Melnyk<\/strong>, marketing department director, KREDOBANK, and <strong>Taras Humeniuk<\/strong>, digital marketing specialist, Perfect PR answered these questions.<\/p>\n<p>In particular, we discussed the following:<\/p>\n<ul>\n<li>Digitalization quickly replaced &#8220;live&#8221; communication and events.<\/li>\n<\/ul>\n<p>It is important to understand that digital will continue to work, as we have all appreciated its convenience and efficiency. However, live communication is now becoming a premium format.<\/p>\n<ul>\n<li>Social networks have once again proved how important they are for business.<\/li>\n<\/ul>\n<p>In 2020, we saw an increase in the number of customers. In Ukraine the number of Internet users increased by 2 million, active users of social networks by 3.5 million (by 15%). Therefore, competition for advertising space is also growing.<\/p>\n<ul>\n<li>We are all used to shopping online.<\/li>\n<\/ul>\n<p>We quickly adapted to the online purchase from food to clothing and began to actively use delivery services.<\/p>\n<ul>\n<li>Database and analytics are now a &#8220;must-have&#8221; for business.<\/li>\n<\/ul>\n<p>It is important to take into account the interests and needs of the client, even in digital format, because only by understanding your client, you can build effective communication. Remember that you need to be on the same platforms where your customers are.<\/p>\n<p>Thank you to the speakers for an extremely interesting conversation and to the participants for joining and participating!<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Marketing today: what have changed in pandemic and what to expect?\u00a0Our experts Olga Semchuk, Fishka loyalty program Manager, HALNAFTOHAZ, Andriy Melnyk, marketing department director, KREDOBANK, and Taras Humeniuk, digital marketing specialist, Perfect PR answered these questions. In particular, we discussed the following: Digitalization quickly replaced &#8220;live&#8221; communication and events. It is important to understand that [&hellip;]<\/p>\n","protected":false},"author":4489,"featured_media":337491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[5,10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pandemic changes in marketing. Future trends - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/en\/zminy-v-marketyngu-za-period-pandemiyi-tendentsiyi-majbutnogo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pandemic changes in marketing. Future trends - European Business Association\" \/>\n<meta property=\"og:description\" content=\"Marketing today: what have changed in pandemic and what to expect?\u00a0Our experts Olga Semchuk, Fishka loyalty program Manager, HALNAFTOHAZ, Andriy Melnyk, marketing department director, KREDOBANK, and Taras Humeniuk, digital marketing specialist, Perfect PR answered these questions. In particular, we discussed the following: Digitalization quickly replaced &#8220;live&#8221; communication and events. It is important to understand that [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eba.com.ua\/en\/zminy-v-marketyngu-za-period-pandemiyi-tendentsiyi-majbutnogo\/\" \/>\n<meta property=\"og:site_name\" content=\"European Business Association\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-04T10:01:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-07T10:11:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2021\/06\/GetFileAttachment-e1623060321740.png\" \/>\n\t<meta property=\"og:image:width\" content=\"787\" \/>\n\t<meta property=\"og:image:height\" content=\"787\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Katia Chaikovska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katia Chaikovska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eba.com.ua\/en\/zminy-v-marketyngu-za-period-pandemiyi-tendentsiyi-majbutnogo\/\",\"url\":\"https:\/\/eba.com.ua\/en\/zminy-v-marketyngu-za-period-pandemiyi-tendentsiyi-majbutnogo\/\",\"name\":\"[:ua]\u0417\u043c\u0456\u043d\u0438 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0437\u0430 \u043f\u0435\u0440\u0456\u043e\u0434 \u043f\u0430\u043d\u0434\u0435\u043c\u0456\u0457. \u0422\u0435\u043d\u0434\u0435\u043d\u0446\u0456\u0457 \u043c\u0430\u0439\u0431\u0443\u0442\u043d\u044c\u043e\u0433\u043e[:en]Pandemic changes in marketing. Future trends[:] - European Business Association\",\"isPartOf\":{\"@id\":\"https:\/\/eba.com.ua\/#website\"},\"datePublished\":\"2021-06-04T10:01:46+00:00\",\"dateModified\":\"2021-06-07T10:11:49+00:00\",\"author\":{\"@id\":\"https:\/\/eba.com.ua\/#\/schema\/person\/591c0ae4ce3e3490f70325dfb642ac52\"},\"breadcrumb\":{\"@id\":\"https:\/\/eba.com.ua\/en\/zminy-v-marketyngu-za-period-pandemiyi-tendentsiyi-majbutnogo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/eba.com.ua\/en\/zminy-v-marketyngu-za-period-pandemiyi-tendentsiyi-majbutnogo\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/eba.com.ua\/en\/zminy-v-marketyngu-za-period-pandemiyi-tendentsiyi-majbutnogo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/eba.com.ua\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"[:ua]\u0417\u043c\u0456\u043d\u0438 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0437\u0430 \u043f\u0435\u0440\u0456\u043e\u0434 \u043f\u0430\u043d\u0434\u0435\u043c\u0456\u0457. \u0422\u0435\u043d\u0434\u0435\u043d\u0446\u0456\u0457 \u043c\u0430\u0439\u0431\u0443\u0442\u043d\u044c\u043e\u0433\u043e[:en]Pandemic changes in marketing. Future trends[:]\",\"item\":{\"@type\":\"WebPage\",\"name\":\"[:ua]\u0417\u043c\u0456\u043d\u0438 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0437\u0430 \u043f\u0435\u0440\u0456\u043e\u0434 \u043f\u0430\u043d\u0434\u0435\u043c\u0456\u0457. \u0422\u0435\u043d\u0434\u0435\u043d\u0446\u0456\u0457 \u043c\u0430\u0439\u0431\u0443\u0442\u043d\u044c\u043e\u0433\u043e[:en]Pandemic changes in marketing. Future trends[:]\"}}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/eba.com.ua\/#website\",\"url\":\"https:\/\/eba.com.ua\/\",\"name\":\"European Business Association\",\"description\":\"We are looking for proactive business leaders, who shape the investment climate of Ukraine and ready to supervise the work of the largest and the most influential business-community of Ukraine \u2013 European Business Association!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/eba.com.ua\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/eba.com.ua\/#\/schema\/person\/591c0ae4ce3e3490f70325dfb642ac52\",\"name\":\"Katia Chaikovska\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/eba.com.ua\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/59d91c5da250ea725c3c425585ff46fb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/59d91c5da250ea725c3c425585ff46fb?s=96&d=mm&r=g\",\"caption\":\"Katia Chaikovska\"},\"url\":\"https:\/\/eba.com.ua\/en\/author\/katia-chaikovska-eba-com-ua\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[:ua]\u0417\u043c\u0456\u043d\u0438 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0437\u0430 \u043f\u0435\u0440\u0456\u043e\u0434 \u043f\u0430\u043d\u0434\u0435\u043c\u0456\u0457. \u0422\u0435\u043d\u0434\u0435\u043d\u0446\u0456\u0457 \u043c\u0430\u0439\u0431\u0443\u0442\u043d\u044c\u043e\u0433\u043e[:en]Pandemic changes in marketing. Future trends[:] - European Business Association","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/eba.com.ua\/en\/zminy-v-marketyngu-za-period-pandemiyi-tendentsiyi-majbutnogo\/","og_locale":"en_US","og_type":"article","og_title":"Pandemic changes in marketing. Future trends - European Business Association","og_description":"Marketing today: what have changed in pandemic and what to expect?\u00a0Our experts Olga Semchuk, Fishka loyalty program Manager, HALNAFTOHAZ, Andriy Melnyk, marketing department director, KREDOBANK, and Taras Humeniuk, digital marketing specialist, Perfect PR answered these questions. In particular, we discussed the following: Digitalization quickly replaced &#8220;live&#8221; communication and events. It is important to understand that [&hellip;]","og_url":"https:\/\/eba.com.ua\/en\/zminy-v-marketyngu-za-period-pandemiyi-tendentsiyi-majbutnogo\/","og_site_name":"European Business Association","article_published_time":"2021-06-04T10:01:46+00:00","article_modified_time":"2021-06-07T10:11:49+00:00","og_image":[{"width":787,"height":787,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2021\/06\/GetFileAttachment-e1623060321740.png","type":"image\/png"}],"author":"Katia Chaikovska","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Katia Chaikovska","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/eba.com.ua\/en\/zminy-v-marketyngu-za-period-pandemiyi-tendentsiyi-majbutnogo\/","url":"https:\/\/eba.com.ua\/en\/zminy-v-marketyngu-za-period-pandemiyi-tendentsiyi-majbutnogo\/","name":"[:ua]\u0417\u043c\u0456\u043d\u0438 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0437\u0430 \u043f\u0435\u0440\u0456\u043e\u0434 \u043f\u0430\u043d\u0434\u0435\u043c\u0456\u0457. \u0422\u0435\u043d\u0434\u0435\u043d\u0446\u0456\u0457 \u043c\u0430\u0439\u0431\u0443\u0442\u043d\u044c\u043e\u0433\u043e[:en]Pandemic changes in marketing. Future trends[:] - European Business Association","isPartOf":{"@id":"https:\/\/eba.com.ua\/#website"},"datePublished":"2021-06-04T10:01:46+00:00","dateModified":"2021-06-07T10:11:49+00:00","author":{"@id":"https:\/\/eba.com.ua\/#\/schema\/person\/591c0ae4ce3e3490f70325dfb642ac52"},"breadcrumb":{"@id":"https:\/\/eba.com.ua\/en\/zminy-v-marketyngu-za-period-pandemiyi-tendentsiyi-majbutnogo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/eba.com.ua\/en\/zminy-v-marketyngu-za-period-pandemiyi-tendentsiyi-majbutnogo\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/eba.com.ua\/en\/zminy-v-marketyngu-za-period-pandemiyi-tendentsiyi-majbutnogo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/eba.com.ua\/"},{"@type":"ListItem","position":2,"name":"[:ua]\u0417\u043c\u0456\u043d\u0438 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0437\u0430 \u043f\u0435\u0440\u0456\u043e\u0434 \u043f\u0430\u043d\u0434\u0435\u043c\u0456\u0457. \u0422\u0435\u043d\u0434\u0435\u043d\u0446\u0456\u0457 \u043c\u0430\u0439\u0431\u0443\u0442\u043d\u044c\u043e\u0433\u043e[:en]Pandemic changes in marketing. Future trends[:]","item":{"@type":"WebPage","name":"[:ua]\u0417\u043c\u0456\u043d\u0438 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0437\u0430 \u043f\u0435\u0440\u0456\u043e\u0434 \u043f\u0430\u043d\u0434\u0435\u043c\u0456\u0457. \u0422\u0435\u043d\u0434\u0435\u043d\u0446\u0456\u0457 \u043c\u0430\u0439\u0431\u0443\u0442\u043d\u044c\u043e\u0433\u043e[:en]Pandemic changes in marketing. Future trends[:]"}}]},{"@type":"WebSite","@id":"https:\/\/eba.com.ua\/#website","url":"https:\/\/eba.com.ua\/","name":"European Business Association","description":"We are looking for proactive business leaders, who shape the investment climate of Ukraine and ready to supervise the work of the largest and the most influential business-community of Ukraine \u2013 European Business Association!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/eba.com.ua\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/eba.com.ua\/#\/schema\/person\/591c0ae4ce3e3490f70325dfb642ac52","name":"Katia Chaikovska","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/eba.com.ua\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/59d91c5da250ea725c3c425585ff46fb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/59d91c5da250ea725c3c425585ff46fb?s=96&d=mm&r=g","caption":"Katia Chaikovska"},"url":"https:\/\/eba.com.ua\/en\/author\/katia-chaikovska-eba-com-ua\/"}]}},"_links":{"self":[{"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/337490"}],"collection":[{"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/users\/4489"}],"replies":[{"embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/comments?post=337490"}],"version-history":[{"count":4,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/337490\/revisions"}],"predecessor-version":[{"id":337498,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/posts\/337490\/revisions\/337498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/media\/337491"}],"wp:attachment":[{"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/media?parent=337490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/categories?post=337490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eba.com.ua\/en\/wp-json\/wp\/v2\/tags?post=337490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}