{"id":336879,"date":"2021-06-03T17:36:32","date_gmt":"2021-06-03T14:36:32","guid":{"rendered":"https:\/\/eba.com.ua\/?p=336879"},"modified":"2021-06-03T18:45:42","modified_gmt":"2021-06-03T15:45:42","slug":"biznes-gotovyj-doluchatysya-do-sotsialno-znachushhyh-initsiatyv-vid-pershoyi-ledi","status":"publish","type":"post","link":"https:\/\/eba.com.ua\/en\/biznes-gotovyj-doluchatysya-do-sotsialno-znachushhyh-initsiatyv-vid-pershoyi-ledi\/","title":{"rendered":"[:ua]\u0411\u0456\u0437\u043d\u0435\u0441 \u0433\u043e\u0442\u043e\u0432\u0438\u0439 \u0434\u043e\u043b\u0443\u0447\u0430\u0442\u0438\u0441\u044f \u0434\u043e \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u043e \u0437\u043d\u0430\u0447\u0443\u0449\u0438\u0445 \u0456\u043d\u0456\u0446\u0456\u0430\u0442\u0438\u0432 \u0432\u0456\u0434 \u041f\u0435\u0440\u0448\u043e\u0457 \u043b\u0435\u0434\u0456[:en]Business is willing to join the social initiatives of the First Lady of Ukraine[:]"},"content":{"rendered":"<p><\/p>\n<div 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data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2021\/06\/IMG_8616.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2021\/06\/IMG_8616.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2021\/06\/DSC_1509.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2021\/06\/DSC_1509.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2021\/06\/DSC_1509.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"slider__panel\">\n\n\t\t\t<div class=\"slider__info-container\">\n\n\t\t\t\t<div class=\"slider__counters\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t<span class=\"slider__counter slider__counter--current\">01<\/span>\/<span class=\"slider__counter slider__counter--total\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"slider__title\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t<span class=\"slider__title__text\" style=\"display:none\">Photo: <\/span>\n\t\t\t\t\t\t<span class=\"slider__title__description\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider__nav slider__nav--prev icon icon-long-arrow\">\n\t\t\t\t<span class=\"icon icon-arrow-l-thin\"><\/span>\n\t\t\t<\/div>\n\t\t\t<div class=\"slider__nav slider__nav--next icon icon-long-arrow arrow-right\">\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider__fullscreen icon icon-full-size js_slick-fullscreen\"><\/div>\n\n\t\t<\/div>\n\n\t\t<span class=\"close-full-size\"><\/span>\n\n\t<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">The status of the First Lady provides an opportunity to draw attention to important social problems which can be tackled only with the joint efforts of the state, business, and the public. On June 2, the European Business Association met with the First Lady of Ukraine &#8211; \u00a0<em>Mrs. <\/em>Olena Zelenska. Thus, during the meeting, \u00a0<em>Mrs<\/em>. Zelenska presented a number of socio-cultural projects to the community.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Thus, we talk about cultural diplomacy, the Barrier-free society, the Biarritz Partnership for gender equality, school nutrition reform, and other issues.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It should be noted that business representatives, including many EBA member companies, are already actively involved in the initiatives of the First Lady. Besides, as part of the project, ten large Ukrainian companies formed the first Ukrainian community <strong>&#8220;Business without Barriers&#8221;<\/strong>, which is united around the ideas of inclusion and diversity and is open to other companies that have similar values and are ready to share their barrier-free development practices.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The president&#8217;s wife refers to <strong>the Barrier-free society<\/strong> as a new philosophy. According to her, everyone, regardless of age, physical and mental capabilities, should have access to all kinds of social resources: information, education, and the possibility of free passage.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Besides, Olena Zelenska shared the results of <strong>the cultural diplomacy project<\/strong> focused on the introduction of Ukrainian-language audio guides in the world&#8217;s largest museums. This year, 17 new audio guides in Ukrainian have appeared as a part of the initiative. The first project was implemented at the Albertina Gallery in Vienna last year.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The First Lady also emphasized<strong> reforming the school nutrition system<\/strong>. Thus, several stages of reform have already been implemented. The first stage included the full update of state norms on hygiene and standards of feeding organization at schools, as well as the renovation of food units. In 2020, the Ministry of Education allocated a subvention of UAH 400 million for the modernization of 2,000 school canteens. At the same time, there are about 15,000 schools in Ukraine. The next step is to implement the reform in regions. The First Lady invited local businesses and the authorities to join efforts to modernize the food units in a number of educational institutions. According to <em>Mrs<\/em>. Zelenska, only 5% of school canteens in Ukraine do not require investment in modernization. In general, the reform is primarily aimed at ensuring that schools have all the necessary conditions of safety and hygiene for the healthy nutrition of children. After all, children are the future of the country.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Business representatives were also interested in the initiatives that will be implemented within the framework of <strong>the Biarritz Partnership for Gender Equality<\/strong>. Thus, within this partnership, Ukraine has identified 5 priority areas, among which, reducing the pay gap between female and male employees.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">On behalf of the European Business Association, we truly thank Olena Zelenska for her sincerity, empathy, and openness in dialogue with business. The initiatives presented by the First Lady are important and useful not only for business but also for the whole society. Therefore, for its part, the business community is ready to support tangible social changes in the country, as well as to offer ideas for building a sustainable progressive environment for living, studying, and working in Ukraine.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<p><em>Be the first to learn about the latest EBA news with our Telegram-channel <\/em><em>\u2013 <\/em><a href=\"https:\/\/bit.ly\/3g6lO9b\"><em>EBAUkraine<\/em><\/a><em>.<\/em><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; The status of the First Lady provides an opportunity to draw attention to important social problems which can be tackled only with the joint efforts of the state, business, and the public. On June 2, the European Business Association met with the First Lady of Ukraine &#8211; \u00a0Mrs. Olena Zelenska. Thus, during the meeting, [&hellip;]<\/p>\n","protected":false},"author":23406,"featured_media":336882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[4,13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business is willing to join the social initiatives of the First Lady of Ukraine - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/biznes-gotovyj-doluchatysya-do-sotsialno-znachushhyh-initsiatyv-vid-pershoyi-ledi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business is willing to join the social initiatives of the First Lady of Ukraine - European Business Association\" \/>\n<meta property=\"og:description\" content=\"&nbsp; The status of the First Lady provides an opportunity to draw attention to important social problems which can be tackled only with the joint efforts of the state, business, and the public. 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On June 2, the European Business Association met with the First Lady of Ukraine &#8211; \u00a0Mrs. Olena Zelenska. 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