{"id":335422,"date":"2021-05-26T13:20:15","date_gmt":"2021-05-26T10:20:15","guid":{"rendered":"https:\/\/eba.com.ua\/?p=335422"},"modified":"2021-05-31T12:27:13","modified_gmt":"2021-05-31T09:27:13","slug":"yak-poperedyty-abo-vyjty-z-reputatsijnoyi-kryzy-shho-deshevshe-porady-vid-eksperta","status":"publish","type":"post","link":"https:\/\/eba.com.ua\/en\/yak-poperedyty-abo-vyjty-z-reputatsijnoyi-kryzy-shho-deshevshe-porady-vid-eksperta\/","title":{"rendered":"[:ua]\u042f\u043a \u043f\u043e\u043f\u0435\u0440\u0435\u0434\u0438\u0442\u0438 \u0430\u0431\u043e \u0432\u0438\u0439\u0442\u0438 \u0437 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u0439\u043d\u043e\u0457 \u043a\u0440\u0438\u0437\u0438: \u0449\u043e \u0434\u0435\u0448\u0435\u0432\u0448\u0435? \u041f\u043e\u0440\u0430\u0434\u0438 \u0432\u0456\u0434 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0430[:en]What is cheaper: to prevent or overcome the reputation crisis? Tips from the expert[:]"},"content":{"rendered":"<p><\/p>\n<p><iframe loading=\"lazy\" title=\"EBA Dnipro PR &amp; Marketing HUB: \u0410\u043d\u0442\u0438\u043a\u0440\u0438\u0437\u043e\u0432\u0438\u0439 PR. \u041f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0456 \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u0434\u043b\u044f \u0423\u043a\u0440\u0430\u0457\u043d\u0438\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/TZq5z6TnVi4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Research has estimated that value of a reputation as an intangible asset for the S &amp; P500 companies can cost near 21 trillion dollars, so save reputation and prevent a crisis not only necessary, but also economically beneficial.<\/p>\n<p><strong>Sergii Bidenko,<\/strong> Reputation and Anti-Crisis Advisor, author of the book \u201cReputational Anti-Stress, Instructor for Owners and Top Managers of Companies\u201d, shared practical cases during <strong>the EBA Dnipro PR &amp; Marketing HUB<\/strong>meeting, analyzed typical reputational problems of Ukrainian companies and addressed attention to such <strong>communication traps as:<\/strong><\/p>\n<p>\u2714 product quality;<\/p>\n<p>\u2714 service;<\/p>\n<p>\u2714 misunderstandings in ethical issues;<\/p>\n<p>\u2714 technological or natural disasters;<\/p>\n<p>\u2714 cyberattacks;<\/p>\n<p>\u2714 information attacks.<\/p>\n<p><strong>Reput<\/strong><strong>ation has value when it is visible,<\/strong> it works in favor of the owner. It is always necessary to check all information channels, social networks, publications to form a positive digital footprint.<\/p>\n<p>To conduct a reputation audit, you need to determine the communication strategy and stakeholders and their expectations. By choosing relevant and effective platforms, you should try to create actual content<strong> &#8220;here and now&#8221;.<\/strong><\/p>\n<p><strong>Watch the video to find out<\/strong>:<\/p>\n<ol>\n<li>four questions for rapid diagnostics, which will help to distinguish the crisis from the anxious situation;<\/li>\n<li>how search results influences on decision making by employer, client and partner;<\/li>\n<li>five steps you need to take to get out of an unexpected reputation crisis.<\/li>\n<\/ol>\n<p><strong>We truly thank speaker Serhi<\/strong><strong>i Bidenko and <\/strong><strong>Head of the PR &amp; Marketing HUB <\/strong><strong>EBA Dnipro Olga Zenina for a wonderful and informative meeting.<\/strong><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Research has estimated that value of a reputation as an intangible asset for the S &amp; P500 companies can cost near 21 trillion dollars, so save reputation and prevent a crisis not only necessary, but also economically beneficial. Sergii Bidenko, Reputation and Anti-Crisis Advisor, author of the book \u201cReputational Anti-Stress, Instructor for Owners and Top [&hellip;]<\/p>\n","protected":false},"author":4489,"featured_media":335425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[9,5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is cheaper: to prevent or overcome the reputation crisis? 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