{"id":332902,"date":"2021-05-13T19:30:13","date_gmt":"2021-05-13T16:30:13","guid":{"rendered":"https:\/\/eba.com.ua\/?p=332902"},"modified":"2021-05-18T11:32:33","modified_gmt":"2021-05-18T08:32:33","slug":"eba-kharkiv-meetup-z-alonoyu-kotlyar-efektyvnyj-smm-pid-chas-pandemiyi-yak-vesty-komunikatsiyu-i-zaluchaty-kliyentiv","status":"publish","type":"post","link":"https:\/\/eba.com.ua\/en\/eba-kharkiv-meetup-z-alonoyu-kotlyar-efektyvnyj-smm-pid-chas-pandemiyi-yak-vesty-komunikatsiyu-i-zaluchaty-kliyentiv\/","title":{"rendered":"[:ua]EBA Kharkiv MeetUp \u0437 \u0410\u043b\u044c\u043e\u043d\u043e\u044e \u041a\u043e\u0442\u043b\u044f\u0440: \u0415\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438\u0439 SMM \u043f\u0456\u0434 \u0447\u0430\u0441 \u043f\u0430\u043d\u0434\u0435\u043c\u0456\u0457 – \u044f\u043a \u0432\u0435\u0441\u0442\u0438 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044e \u0456 \u0437\u0430\u043b\u0443\u0447\u0430\u0442\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432[:en]EBA Kharkiv MeetUp with Alyona Kotlyar: Effective SMM During the Pandemic Period – How to Communicate and Get New Customers[:]"},"content":{"rendered":"

<\/p>\n

\"\"<\/p>\n

Effective SMM During the Pandemic Period: How to Communicate and Get New Customers was the topic of the meeting with Alyona Kotlyar, a managing partner of FSS Consulting Company and a specialist in systematic business promotion on the Internet.<\/strong><\/em><\/p>\n

In the event, 5 main promotion strategies utilized in 2021 were analyzed: help with personal branding, a thematic group, creation of a branded web page, promotion through targeted advertising and third-party groups, communities and opinion leaders.<\/p>\n

Particular attention was paid to creating quality content, which should include live video \/ slide shows, “live” photos, etc.<\/p>\n

\u201cIt is also important to understand what your online audience needs, to create relevant and captivating content, \u201d emphasized the Speaker.<\/p>\n

As an example of modern entertainment content, the speaker highlighted 2021 SMM trends: remix content, memes, nostalgic marketing, etc.<\/p>\n

We thank Alyona Kotlyar<\/strong><\/em> for her practical and informative presentation and interesting examples. We also would like to thank the location partner, French Boulevard Mall<\/strong><\/em>, for their warm hospitality.<\/p>\n

Partner<\/strong><\/p>\n

\"\"<\/a><\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

Effective SMM During the Pandemic Period: How to Communicate and Get New Customers was the topic of the meeting with Alyona Kotlyar, a managing partner of FSS Consulting Company and a specialist in systematic business promotion on the Internet. 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