{"id":259326,"date":"2020-04-13T09:00:06","date_gmt":"2020-04-13T06:00:06","guid":{"rendered":"https:\/\/eba.com.ua\/?p=259326"},"modified":"2020-04-18T19:07:10","modified_gmt":"2020-04-18T16:07:10","slug":"eba-doing-business-review-prodazhi-z-off-line-v-on-line","status":"publish","type":"post","link":"https:\/\/eba.com.ua\/en\/eba-doing-business-review-prodazhi-z-off-line-v-on-line\/","title":{"rendered":"[:ua]EBA Doing Business Review: \u041f\u0440\u043e\u0434\u0430\u0436\u0456 \u0437 Off-line \u0432 On-line[:en]EBA Doing Business Review: Sales from Off-line to On-line[:]"},"content":{"rendered":"<p><\/p>\n<p><div id=\"fb-root\"><\/div>\n<p><script async=\"1\" defer=\"1\" crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/de_DE\/sdk.js#xfbml=1&amp;version=v6.0\"><\/script><\/p>\n<div class=\"fb-video\" data-href=\"https:\/\/www.facebook.com\/272368800361\/videos\/642767682958270\/\" data-width=\"500\">\n<blockquote cite=\"https:\/\/www.facebook.com\/EBA.Ukraine\/videos\/642767682958270\/\" class=\"fb-xfbml-parse-ignore\"><p><a href=\"https:\/\/www.facebook.com\/EBA.Ukraine\/videos\/642767682958270\/\">EBA Doing Business Review: \u041f\u0440\u043e\u0434\u0430\u0436\u0456 \u0437 Off-line \u0432 On-line<\/a><\/p>\n<p>\u041f\u0440\u043e \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0456\u0457 \u0440\u0438\u043d\u043a\u0443 \u043e\u043d\u043b\u0430\u0439\u043d \u043f\u043b\u0430\u0442\u0435\u0436\u0456\u0432 \u0442\u0430 \u0447\u043e\u043c\u0443 \u043c\u0456\u043b\u0435\u043d\u0456\u0430\u043b\u0438 \u0437\u0440\u043e\u0431\u0438\u043b\u0438 \u0439\u043e\u0433\u043e \u043f\u0440\u0438\u0432\u0430\u0431\u043b\u0438\u0432\u0438\u043c \u0449\u0435 \u0434\u043e \u043a\u0430\u0440\u0430\u043d\u0442\u0438\u043d\u0443 \u0433\u043e\u0432\u043e\u0440\u0438\u043b\u0438 13 \u043a\u0432\u0456\u0442\u043d\u044f \u043f\u0456\u0434 \u0447\u0430\u0441 \u043e\u043d\u043b\u0430\u0439\u043d-\u0434\u0438\u0441\u043a\u0443\u0441\u0456\u0457 \u0415\u0412\u0410, \u044f\u043a\u0430 \u043f\u0440\u043e\u0445\u043e\u0434\u0438\u043b\u0430 \u0437\u0430 \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u043a\u0438 FONDY &#8211; \u0423\u043d\u0438\u0432\u0435\u0440\u0441\u0430\u043b\u044c\u043d\u0430\u044f \u041f\u043b\u0430\u0442\u0435\u0436\u043d\u0430\u044f \u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430. \u0422\u0430\u043a\u043e\u0436 \u043f\u0456\u0434\u043d\u0456\u043c\u0430\u043b\u0438 \u043f\u0438\u0442\u0430\u043d\u043d\u044f, \u0447\u0438\u043c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u044f \u0431\u0456\u043b\u044f \u0435\u043a\u0440\u0430\u043d\u0443 \u0432\u0456\u0434\u0440\u0456\u0437\u043d\u044f\u0454\u0442\u044c\u0441\u044f \u0432\u0456\u0434 \u043a\u043b\u0430\u0441\u0438\u0447\u043d\u043e\u0433\u043e \u00ab\u043f\u043e\u043a\u0443\u043f\u0446\u044f\u00bb. \u0421\u043f\u0456\u043a\u0435\u0440\u0438 \u0434\u0456\u043b\u0438\u043b\u0438\u0441\u044c \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0456\u044f\u043c\u0438 \u0449\u043e\u0434\u043e \u0422\u041e\u041f-5 \u043a\u0440\u043e\u043a\u0456\u0432, \u044f\u043a\u0456 \u043c\u0430\u0454 \u043f\u0440\u043e\u0439\u0442\u0438 \u0431\u0456\u0437\u043d\u0435\u0441 \u0443 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u0456 \u043e\u043d-\u043b\u0430\u0439\u043d \u043f\u043b\u0430\u0442\u0435\u0436\u0456\u0432 \u0442\u0430 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430\u043c\u0438 \u044f\u043a \u041c\u0421\u0411 \u043c\u043e\u0436\u0435 \u043e\u0442\u0440\u0438\u043c\u0443\u0432\u0430\u0442\u0438 \u043a\u043e\u0448\u0442\u0438 \u0456\u0437-\u0437\u0430 \u043a\u043e\u0440\u0434\u043e\u043d\u0443, \u043d\u0430\u0432\u0456\u0442\u044c \u043d\u0435 \u043c\u0430\u044e\u0447\u0438 \u043e\u043a\u0440\u0435\u043c\u043e\u0433\u043e \u0441\u0430\u0439\u0442\u0443, \u0430 \u043b\u0438\u0448\u0435 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0443 \u0443 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0456\u0439 \u043c\u0435\u0440\u0435\u0436\u0456. \u041a\u0440\u0456\u043c \u0442\u043e\u0433\u043e, \u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u043e \u043c\u0430\u0442\u0438 \u043f\u0456\u0434\u0440\u044f\u0434\u043d\u0438\u043a\u0456\u0432 \u043f\u043e \u043a\u043e\u0436\u043d\u043e\u043c\u0443 \u043d\u0430\u043f\u0440\u044f\u043c\u043a\u0443 (\u0434\u043e \u043f\u0440\u0438\u043a\u043b\u0430\u0434\u0443 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u0421\u041c\u041c, \u0442\u043e\u0449\u043e), \u044f\u043a \u043a\u0440\u0430\u0449\u0435 \u043a\u043e\u043e\u0440\u0434\u0438\u043d\u0443\u0432\u0430\u0442\u0438 \u0440\u043e\u0431\u043e\u0442\u0443 \u0432\u0456\u0434\u0434\u0456\u043b\u0443 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0442\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432 \u0442\u0430 \u044f\u043a\u0438\u043c \u0447\u0438\u043d\u043e\u043c \u0432\u0437\u0430\u0433\u0430\u043b\u0456 \u043a\u043e\u043c\u0431\u0456\u043d\u0443\u0432\u0430\u0442\u0438 \u0435\u043c\u043e\u0446\u0456\u0439\u043d\u0443 \u0442\u0430 \u0434\u0456\u0434\u0436\u0438\u0442\u0430\u043b \u0441\u043a\u043b\u0430\u0434\u043e\u0432\u0456 \u0432 \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u0445.  \u0415\u0412\u0410 \u0449\u0438\u0440\u043e \u0432\u0434\u044f\u0447\u043d\u0430 \u0441\u043f\u0456\u043a\u0435\u0440\u0430\u043c \u041c\u0430\u043a\u0441\u0438\u043c \u0421\u043a\u0438\u0440\u0434\u0430 (Maksym Skyrda), \u0412\u0438\u043a\u0430 \u0417\u0430\u0434\u043e\u0440\u043e\u0436\u043d\u0430\u044f, \u0422\u0435\u0442\u044f\u043d\u0456 \u0424\u0456\u0449\u0443\u043a, \u0410\u043b\u0456\u0441\u0430 \u0413\u0440\u0438\u0448\u0430\u0454\u0432\u0430 (Alice Grishajeva) \u0437\u0430 \u043a\u043b\u0430\u0441\u043d\u0456 \u043b\u0430\u0439\u0444\u0445\u0430\u043a\u0438, \u0430 Katya Dermenzhi &#8211; \u0437\u0430 \u043c\u043e\u0434\u0435\u0440\u0430\u0446\u0456\u044e! \u0411\u0456\u043b\u044c\u0448\u0435 \u2013 \u0443 \u0432\u0456\u0434\u0435\u043e.<\/p>\n<p>Gepostet von <a href=\"https:\/\/www.facebook.com\/EBA.Ukraine\/\">European Business Association<\/a> am Montag, 13. April 2020<\/p><\/blockquote>\n<\/div>\n<p>&nbsp;<\/p>\n<p>In times of economic distress, small and medium enterprises appear to be the most vulnerable ones due to the lack of resources to mitigate the negative consequences. Yet, their survival is essential for the further recovery of the national economy as they create job opportunities, open new markets, and contribute to regional development. So now, it is crucial to address SME\u2019s problems and guide them through a period of unprecedented uncertainty.<\/p>\n<p>To remain productive during the lockdown, small businesses have to switch their activities to the online mode. As a part of <strong>EBA Doing Business Review<\/strong>, a project aimed at supporting SMEs, we will talk about the transition to remote work as a way for the business to avoid losses and increase sales. Our speakers will share their practical knowledge on:<\/p>\n<ul>\n<li>Five steps for the business to establish its e-commerce presence and get online sales<\/li>\n<li>Main challenges of becoming online. What slows down the transition to e-commerce?<\/li>\n<li>Experience of companies with successful transitions<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-255666 size-full\" src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2020\/04\/en.jpg\" sizes=\"(max-width: 680px) 100vw, 680px\" srcset=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2020\/04\/en.jpg 680w, https:\/\/eba.com.ua\/wp-content\/uploads\/2020\/04\/en-300x255.jpg 300w, https:\/\/eba.com.ua\/wp-content\/uploads\/2020\/04\/en-650x553.jpg 650w\" alt=\"\" width=\"680\" height=\"578\" \/><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>EBA Doing Business Review: \u041f\u0440\u043e\u0434\u0430\u0436\u0456 \u0437 Off-line \u0432 On-line \u041f\u0440\u043e \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0456\u0457 \u0440\u0438\u043d\u043a\u0443 \u043e\u043d\u043b\u0430\u0439\u043d \u043f\u043b\u0430\u0442\u0435\u0436\u0456\u0432 \u0442\u0430 \u0447\u043e\u043c\u0443 \u043c\u0456\u043b\u0435\u043d\u0456\u0430\u043b\u0438 \u0437\u0440\u043e\u0431\u0438\u043b\u0438 \u0439\u043e\u0433\u043e \u043f\u0440\u0438\u0432\u0430\u0431\u043b\u0438\u0432\u0438\u043c \u0449\u0435 \u0434\u043e \u043a\u0430\u0440\u0430\u043d\u0442\u0438\u043d\u0443 \u0433\u043e\u0432\u043e\u0440\u0438\u043b\u0438 13 \u043a\u0432\u0456\u0442\u043d\u044f \u043f\u0456\u0434 \u0447\u0430\u0441 \u043e\u043d\u043b\u0430\u0439\u043d-\u0434\u0438\u0441\u043a\u0443\u0441\u0456\u0457 \u0415\u0412\u0410, \u044f\u043a\u0430 \u043f\u0440\u043e\u0445\u043e\u0434\u0438\u043b\u0430 \u0437\u0430 \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u043a\u0438 FONDY &#8211; \u0423\u043d\u0438\u0432\u0435\u0440\u0441\u0430\u043b\u044c\u043d\u0430\u044f \u041f\u043b\u0430\u0442\u0435\u0436\u043d\u0430\u044f \u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430. \u0422\u0430\u043a\u043e\u0436 \u043f\u0456\u0434\u043d\u0456\u043c\u0430\u043b\u0438 \u043f\u0438\u0442\u0430\u043d\u043d\u044f, \u0447\u0438\u043c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u044f \u0431\u0456\u043b\u044f \u0435\u043a\u0440\u0430\u043d\u0443 \u0432\u0456\u0434\u0440\u0456\u0437\u043d\u044f\u0454\u0442\u044c\u0441\u044f \u0432\u0456\u0434 \u043a\u043b\u0430\u0441\u0438\u0447\u043d\u043e\u0433\u043e \u00ab\u043f\u043e\u043a\u0443\u043f\u0446\u044f\u00bb. \u0421\u043f\u0456\u043a\u0435\u0440\u0438 \u0434\u0456\u043b\u0438\u043b\u0438\u0441\u044c \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0456\u044f\u043c\u0438 \u0449\u043e\u0434\u043e \u0422\u041e\u041f-5 [&hellip;]<\/p>\n","protected":false},"author":4489,"featured_media":259332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[118],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EBA Doing Business Review: Sales from Off-line to On-line - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/eba-doing-business-review-prodazhi-z-off-line-v-on-line\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EBA Doing Business Review: Sales from Off-line to On-line - European Business Association\" \/>\n<meta property=\"og:description\" content=\"EBA Doing Business Review: \u041f\u0440\u043e\u0434\u0430\u0436\u0456 \u0437 Off-line \u0432 On-line \u041f\u0440\u043e \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0456\u0457 \u0440\u0438\u043d\u043a\u0443 \u043e\u043d\u043b\u0430\u0439\u043d \u043f\u043b\u0430\u0442\u0435\u0436\u0456\u0432 \u0442\u0430 \u0447\u043e\u043c\u0443 \u043c\u0456\u043b\u0435\u043d\u0456\u0430\u043b\u0438 \u0437\u0440\u043e\u0431\u0438\u043b\u0438 \u0439\u043e\u0433\u043e \u043f\u0440\u0438\u0432\u0430\u0431\u043b\u0438\u0432\u0438\u043c \u0449\u0435 \u0434\u043e \u043a\u0430\u0440\u0430\u043d\u0442\u0438\u043d\u0443 \u0433\u043e\u0432\u043e\u0440\u0438\u043b\u0438 13 \u043a\u0432\u0456\u0442\u043d\u044f \u043f\u0456\u0434 \u0447\u0430\u0441 \u043e\u043d\u043b\u0430\u0439\u043d-\u0434\u0438\u0441\u043a\u0443\u0441\u0456\u0457 \u0415\u0412\u0410, \u044f\u043a\u0430 \u043f\u0440\u043e\u0445\u043e\u0434\u0438\u043b\u0430 \u0437\u0430 \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u043a\u0438 FONDY &#8211; \u0423\u043d\u0438\u0432\u0435\u0440\u0441\u0430\u043b\u044c\u043d\u0430\u044f \u041f\u043b\u0430\u0442\u0435\u0436\u043d\u0430\u044f \u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430. \u0422\u0430\u043a\u043e\u0436 \u043f\u0456\u0434\u043d\u0456\u043c\u0430\u043b\u0438 \u043f\u0438\u0442\u0430\u043d\u043d\u044f, \u0447\u0438\u043c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u044f \u0431\u0456\u043b\u044f \u0435\u043a\u0440\u0430\u043d\u0443 \u0432\u0456\u0434\u0440\u0456\u0437\u043d\u044f\u0454\u0442\u044c\u0441\u044f \u0432\u0456\u0434 \u043a\u043b\u0430\u0441\u0438\u0447\u043d\u043e\u0433\u043e \u00ab\u043f\u043e\u043a\u0443\u043f\u0446\u044f\u00bb. \u0421\u043f\u0456\u043a\u0435\u0440\u0438 \u0434\u0456\u043b\u0438\u043b\u0438\u0441\u044c \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0456\u044f\u043c\u0438 \u0449\u043e\u0434\u043e \u0422\u041e\u041f-5 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eba.com.ua\/eba-doing-business-review-prodazhi-z-off-line-v-on-line\/\" \/>\n<meta property=\"og:site_name\" content=\"European Business Association\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-13T06:00:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-18T16:07:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2020\/04\/Offline_Online_4_18042020.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Katia Chaikovska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katia Chaikovska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eba.com.ua\/eba-doing-business-review-prodazhi-z-off-line-v-on-line\/\",\"url\":\"https:\/\/eba.com.ua\/eba-doing-business-review-prodazhi-z-off-line-v-on-line\/\",\"name\":\"[:ua]EBA Doing Business Review: \u041f\u0440\u043e\u0434\u0430\u0436\u0456 \u0437 Off-line \u0432 On-line[:en]EBA Doing Business Review: Sales from Off-line to On-line[:] - 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