{"id":241203,"date":"2020-01-28T16:00:57","date_gmt":"2020-01-28T14:00:57","guid":{"rendered":"https:\/\/eba.com.ua\/?p=241203"},"modified":"2020-01-30T17:17:35","modified_gmt":"2020-01-30T15:17:35","slug":"eba-hr-hub-kharkiv-stvorennya-brendu-robotodavtsya-mystetstvo-i-nauka","status":"publish","type":"post","link":"https:\/\/eba.com.ua\/en\/eba-hr-hub-kharkiv-stvorennya-brendu-robotodavtsya-mystetstvo-i-nauka\/","title":{"rendered":"[:ua]EBA HR Hub Kharkiv: \u0421\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0431\u0440\u0435\u043d\u0434\u0443 \u0440\u043e\u0431\u043e\u0442\u043e\u0434\u0430\u0432\u0446\u044f. \u041c\u0438\u0441\u0442\u0435\u0446\u0442\u0432\u043e \u0456 \u043d\u0430\u0443\u043a\u0430[:en]EBA HR Hub Kharkiv: Employer Branding. The Art and Science[:]"},"content":{"rendered":"<p><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-241204 size-full\" src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2020\/01\/RD_Kharkiv_28.01.20.jpg\" alt=\"\" width=\"1000\" height=\"750\" srcset=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2020\/01\/RD_Kharkiv_28.01.20.jpg 1000w, https:\/\/eba.com.ua\/wp-content\/uploads\/2020\/01\/RD_Kharkiv_28.01.20-100x75.jpg 100w, https:\/\/eba.com.ua\/wp-content\/uploads\/2020\/01\/RD_Kharkiv_28.01.20-300x225.jpg 300w, https:\/\/eba.com.ua\/wp-content\/uploads\/2020\/01\/RD_Kharkiv_28.01.20-768x576.jpg 768w, https:\/\/eba.com.ua\/wp-content\/uploads\/2020\/01\/RD_Kharkiv_28.01.20-650x488.jpg 650w, https:\/\/eba.com.ua\/wp-content\/uploads\/2020\/01\/RD_Kharkiv_28.01.20-600x450.jpg 600w, https:\/\/eba.com.ua\/wp-content\/uploads\/2020\/01\/RD_Kharkiv_28.01.20-800x600.jpg 800w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>A strong and reputable HR brand gives a competitive edge to the company in the labor market. It allows the decrease of recruitment costs to 10 % and attract twice as many candidates \u0441ompared to those with a weak Employer Brand. According to the recent survey of Ancor Ukraine, 62 % of the job applicants surf social media sites looking for the information about the company before applying a resume. 50 % of the candidates refuse to work in a company with a bad reputation even with a higher salary.<\/p>\n<p>In the meeting of HR Hub, <strong>Andriy Daniliuk<\/strong>, Business Development Director of Ancor Ukraine, introduced the participants to the main tools of Employer Branding. He also underlined the importance of Employer Value Proposition, since the opinions of the employers and the applicants concerning working conditions do not coincide.<\/p>\n<p>A nice surprise for the attendees was a lottery drawing with prizes from ANCOR.<\/p>\n<p>Many thanks to the speaker for the valuable content! We wish the participants success in Employer Branding of their companies!<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>A strong and reputable HR brand gives a competitive edge to the company in the labor market. It allows the decrease of recruitment costs to 10 % and attract twice as many candidates \u0441ompared to those with a weak Employer Brand. According to the recent survey of Ancor Ukraine, 62 % of the job applicants [&hellip;]<\/p>\n","protected":false},"author":4489,"featured_media":241204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[5,12],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EBA HR Hub Kharkiv: Employer Branding. 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According to the recent survey of Ancor Ukraine, 62 % of the job applicants [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eba.com.ua\/en\/eba-hr-hub-kharkiv-stvorennya-brendu-robotodavtsya-mystetstvo-i-nauka\/\" \/>\n<meta property=\"og:site_name\" content=\"European Business Association\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-28T14:00:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-30T15:17:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2020\/01\/RD_Kharkiv_28.01.20.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katia Chaikovska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katia Chaikovska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eba.com.ua\/en\/eba-hr-hub-kharkiv-stvorennya-brendu-robotodavtsya-mystetstvo-i-nauka\/\",\"url\":\"https:\/\/eba.com.ua\/en\/eba-hr-hub-kharkiv-stvorennya-brendu-robotodavtsya-mystetstvo-i-nauka\/\",\"name\":\"[:ua]EBA HR Hub Kharkiv: \u0421\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0431\u0440\u0435\u043d\u0434\u0443 \u0440\u043e\u0431\u043e\u0442\u043e\u0434\u0430\u0432\u0446\u044f. \u041c\u0438\u0441\u0442\u0435\u0446\u0442\u0432\u043e \u0456 \u043d\u0430\u0443\u043a\u0430[:en]EBA HR Hub Kharkiv: Employer Branding. 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