{"id":209349,"date":"2019-09-25T10:00:26","date_gmt":"2019-09-25T07:00:26","guid":{"rendered":"https:\/\/eba.com.ua\/?p=209349"},"modified":"2019-10-01T16:26:46","modified_gmt":"2019-10-01T13:26:46","slug":"ekspertna-dyskusiya-spivpratsya-hr-marketyngu-zarady-vpiznavanosti-brendu","status":"publish","type":"post","link":"https:\/\/eba.com.ua\/en\/ekspertna-dyskusiya-spivpratsya-hr-marketyngu-zarady-vpiznavanosti-brendu\/","title":{"rendered":"[:ua]\u0415\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u0430 \u0434\u0438\u0441\u043a\u0443\u0441\u0456\u044f: \u0421\u043f\u0456\u0432\u043f\u0440\u0430\u0446\u044f HR&#038;\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0437\u0430\u0440\u0430\u0434\u0438 \u0432\u043f\u0456\u0437\u043d\u0430\u0432\u0430\u043d\u043e\u0441\u0442\u0456 \u0431\u0440\u0435\u043d\u0434\u0443[:en]Expert Talks: HR&#038;Marketing Collaboration for Brand Awareness[:]"},"content":{"rendered":"<p><\/p>\n<div class=\"slider__outer-container\">\n\t<div class=\"slider\">\n\n\t\t<div class=\"slider__container\">\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/09\/DSC_0356-1.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/09\/DSC_0356-1.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/09\/DSC_0356-1.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/09\/DSC_0338-1.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/09\/DSC_0338-1.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/09\/DSC_0338-1.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/09\/DSC_0327.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/09\/DSC_0327.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/09\/DSC_0327.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/09\/DSC_0390.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/09\/DSC_0390.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/09\/DSC_0390.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/09\/DSC_0296.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/09\/DSC_0296.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/09\/DSC_0296.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/09\/DSC_0301.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/09\/DSC_0301.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/09\/DSC_0301.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/09\/DSC_0316-1-scaled.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/09\/DSC_0316-1-scaled.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/09\/DSC_0316-1-scaled.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"slider__panel\">\n\n\t\t\t<div class=\"slider__info-container\">\n\n\t\t\t\t<div class=\"slider__counters\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t<span class=\"slider__counter slider__counter--current\">01<\/span>\/<span class=\"slider__counter slider__counter--total\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"slider__title\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t<span class=\"slider__title__text\" style=\"display:none\">Photo: <\/span>\n\t\t\t\t\t\t<span class=\"slider__title__description\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider__nav slider__nav--prev icon icon-long-arrow\">\n\t\t\t\t<span class=\"icon icon-arrow-l-thin\"><\/span>\n\t\t\t<\/div>\n\t\t\t<div class=\"slider__nav slider__nav--next icon icon-long-arrow arrow-right\">\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider__fullscreen icon icon-full-size js_slick-fullscreen\"><\/div>\n\n\t\t<\/div>\n\n\t\t<span class=\"close-full-size\"><\/span>\n\n\t<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Modern companies have to actively fight for talent. There are many interesting vacancies, and candidates are no longer easily attracted to the usual \u201cgood working conditions\u201d, \u201cfriendly team\u201d and so on. In the face of such intense competition in the labor market, HR and recruiting specialists are further elaborating on the value proposition for future employees and actively engaging with the company\u2019s team, engaging them in the formation of an employer brand. At the same time, marketing tools and the assistance of fellow marketers come in handy more than ever.<\/p>\n<p>On September 25, at the HR Committee, participants had the opportunity to hear from experts what tools are used by leading companies to create a positive and attractive employer image. Experts of the meeting were: <strong>Olena Skyba<\/strong> (HR Director at Kredobank), <strong>Khrystyna Makulovych<\/strong> (Head of Information and Marketing Department of Ukrainian Catholic University) and <strong>Zenovii Pavliuk<\/strong> (SoftServe Employer Branding Manager).<\/p>\n<p><strong>Key messages from experts are the following<\/strong>:<\/p>\n<p>1) \u201cCommon goals but different clients are in marketing and HR:<\/p>\n<ul>\n<li>value creation of product, company, brand and increase of profit;<\/li>\n<li>attracting new customers by giving them greater consumer value;<\/li>\n<li>retention of existing clients at the expense of constant satisfaction of their needs, which change over time \u201d, &#8211; said Olena Skyba.<\/li>\n<\/ul>\n<p>2) \u201cTaking care of a brand is taking care of each team. Talk to the team members, be sensors, fantasize, combine things that cannot be combined, &#8220;- advised Khrystyna Makulovych.<\/p>\n<p>3) \u201cIt is not easy to just take and set the values of the company, hang it on walls and expect everyone to believe in them. When we talk about using any marketing tools or projects, ask a question &#8211; #SOWHAT (#\u0428\u041e\u0411\u0428\u041e), \u201d- borrowed from the presentation of Zenovii Pavliuk.<\/p>\n<p>We sincerely thank the initiator of the meeting \u2013 <strong>Olena Skyba<\/strong>, for the opportunity to arrange the HR meeting, to <strong>Ostap Romanyk<\/strong> \u2013 for technical and physical support, to <strong>KredoBank<\/strong> \u2013 for hospitality, and to all participants for a great mood, questions and full involvement!<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Modern companies have to actively fight for talent. There are many interesting vacancies, and candidates are no longer easily attracted to the usual \u201cgood working conditions\u201d, \u201cfriendly team\u201d and so on. In the face of such intense competition in the labor market, HR and recruiting specialists are further elaborating on the value proposition for [&hellip;]<\/p>\n","protected":false},"author":4489,"featured_media":209362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Expert Talks: HR&amp;Marketing Collaboration for Brand Awareness - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/en\/ekspertna-dyskusiya-spivpratsya-hr-marketyngu-zarady-vpiznavanosti-brendu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expert Talks: HR&amp;Marketing Collaboration for Brand Awareness - European Business Association\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Modern companies have to actively fight for talent. There are many interesting vacancies, and candidates are no longer easily attracted to the usual \u201cgood working conditions\u201d, \u201cfriendly team\u201d and so on. 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