{"id":200896,"date":"2019-08-21T08:05:48","date_gmt":"2019-08-21T05:05:48","guid":{"rendered":"https:\/\/eba.com.ua\/?p=200896"},"modified":"2019-08-22T18:13:46","modified_gmt":"2019-08-22T15:13:46","slug":"marketyngovyj-ta-pr-hab-asotsiatsiyi-v-odesi-2","status":"publish","type":"post","link":"https:\/\/eba.com.ua\/en\/marketyngovyj-ta-pr-hab-asotsiatsiyi-v-odesi-2\/","title":{"rendered":"[:ua]\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0439 \u0442\u0430 PR \u0425\u0430\u0431 \u0410\u0441\u043e\u0446\u0456\u0430\u0446\u0456\u0457 \u0432 \u041e\u0434\u0435\u0441\u0456[:en]EBA Odea Marketing and PR HUB[:]"},"content":{"rendered":"<p><\/p>\n<div class=\"slider__outer-container\">\n\t<div class=\"slider\">\n\n\t\t<div class=\"slider__container\">\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/08\/EBA-Odesa-Marketing-and-PR-HUB-21.08.19-1.png\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/08\/EBA-Odesa-Marketing-and-PR-HUB-21.08.19-1.png\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/08\/EBA-Odesa-Marketing-and-PR-HUB-21.08.19-1.png)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/08\/EBA-Odesa-Marketing-and-PR-HUB-21.08.19-2.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/08\/EBA-Odesa-Marketing-and-PR-HUB-21.08.19-2.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/08\/EBA-Odesa-Marketing-and-PR-HUB-21.08.19-2.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/08\/EBA-Odesa-Marketing-and-PR-HUB-21.08.19-3.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/08\/EBA-Odesa-Marketing-and-PR-HUB-21.08.19-3.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/08\/EBA-Odesa-Marketing-and-PR-HUB-21.08.19-3.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/08\/EBA-Odesa-Marketing-and-PR-HUB-21.08.19-4.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/08\/EBA-Odesa-Marketing-and-PR-HUB-21.08.19-4.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/08\/EBA-Odesa-Marketing-and-PR-HUB-21.08.19-4.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/08\/EBA-Odesa-Marketing-and-PR-HUB-21.08.19-5.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/08\/EBA-Odesa-Marketing-and-PR-HUB-21.08.19-5.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/08\/EBA-Odesa-Marketing-and-PR-HUB-21.08.19-5.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"slider__panel\">\n\n\t\t\t<div class=\"slider__info-container\">\n\n\t\t\t\t<div class=\"slider__counters\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t<span class=\"slider__counter slider__counter--current\">01<\/span>\/<span class=\"slider__counter slider__counter--total\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"slider__title\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t<span class=\"slider__title__text\" style=\"display:none\">Photo: <\/span>\n\t\t\t\t\t\t<span class=\"slider__title__description\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider__nav slider__nav--prev icon icon-long-arrow\">\n\t\t\t\t<span class=\"icon icon-arrow-l-thin\"><\/span>\n\t\t\t<\/div>\n\t\t\t<div class=\"slider__nav slider__nav--next icon icon-long-arrow arrow-right\">\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider__fullscreen icon icon-full-size js_slick-fullscreen\"><\/div>\n\n\t\t<\/div>\n\n\t\t<span class=\"close-full-size\"><\/span>\n\n\t<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><strong>Case: \u0421reating a New \u0421ompany&#8217;s Image &#8211; from Idea to Implementation. Omnichannel approach.<\/strong><\/p>\n<p>Have you ever considered the importance of visual identity? After all, it is \u201cbrand&#8217;s wear\u201d, its unique style, image. We can quickly identify it with any contact.<\/p>\n<p><strong>Vadym Dumanchuk<\/strong>, <strong>Serhii Klodchyk<\/strong> and <strong>Vadym Kazakov<\/strong> talked in more details about the creation of identity and communication, a digital campaign rules, planning and implementation of a PR campaign. Representatives of Bank Pivdenny shared their own experience of changing internal and external processes in the company. This is case about how such processes were implemented, what fails were encountered, and what results they received. They also noted that rebranding is not only a complete update of the visual design, but also a change in the key values, qualities of the business and its philosophy.<\/p>\n<p>Ideally, rebranding is the brand&#8217;s rebirth and absolute renewal. After the rebranding, the company gets acquainted with old customers and finds new ones. The new services, forms of payment, ways of communication appear. After that, the brand should become stronger, clearly differentiate itself from competitors and attract as many loyal customers as possible. In addition, participants find out that the company&#8217;s goal is to ensure that all elements of visual identity are consistently and systematically used in any brand communications. because it creates corporate spirit and team.<\/p>\n<p>So, we would like to wish you quality changes!<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Case: \u0421reating a New \u0421ompany&#8217;s Image &#8211; from Idea to Implementation. Omnichannel approach. Have you ever considered the importance of visual identity? After all, it is \u201cbrand&#8217;s wear\u201d, its unique style, image. We can quickly identify it with any contact. Vadym Dumanchuk, Serhii Klodchyk and Vadym Kazakov talked in more details about the creation [&hellip;]<\/p>\n","protected":false},"author":4489,"featured_media":200898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[5,11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EBA Odea Marketing and PR HUB - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/en\/marketyngovyj-ta-pr-hab-asotsiatsiyi-v-odesi-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EBA Odea Marketing and PR HUB - European Business Association\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Case: \u0421reating a New \u0421ompany&#8217;s Image &#8211; from Idea to Implementation. 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