{"id":191097,"date":"2019-06-26T08:05:15","date_gmt":"2019-06-26T05:05:15","guid":{"rendered":"https:\/\/eba.com.ua\/?p=191097"},"modified":"2019-06-26T15:15:45","modified_gmt":"2019-06-26T12:15:45","slug":"zakon-dzhungliv-ritejlu-shho-ne-bachat-ne-berut-shho-ne-berut-ne-kupuyut","status":"publish","type":"post","link":"https:\/\/eba.com.ua\/en\/zakon-dzhungliv-ritejlu-shho-ne-bachat-ne-berut-shho-ne-berut-ne-kupuyut\/","title":{"rendered":"[:ua]\u0417\u0430\u043a\u043e\u043d \u00ab\u0434\u0436\u0443\u043d\u0433\u043b\u0456\u0432\u00bb \u0440\u0456\u0442\u0435\u0439\u043b\u0443: “\u0429\u043e \u043d\u0435 \u0431\u0430\u0447\u0430\u0442\u044c – \u043d\u0435 \u0431\u0435\u0440\u0443\u0442\u044c, \u0449\u043e \u043d\u0435 \u0431\u0435\u0440\u0443\u0442\u044c – \u043d\u0435 \u043a\u0443\u043f\u0443\u044e\u0442\u044c!”[:en]The law of “jungle” retail: “What they do not see \u2013 they do not take, what they do not take \u2013 they do not buy!”[:]"},"content":{"rendered":"

<\/p>\n

The company “Olis”<\/strong> was founded in 1996<\/strong> and started its own way, dealing solely with the production of mayonnaise, the range of which comprised only a few positions at the start.<\/p>\n

At that time, the market of mayonnaise was not as oversaturated as it is now, and that certainly helped to make a successful start. The dynamics of the growth of production\u00a0capacity has\u00a0gained new momentum, the number and qualifications of employees have increased.<\/p>\n

“In the following years, we have already begun expanding the horizons and opening up new opportunities.\u00a0The market was represented by trademarks of ketchup, tomato paste and mustard. Over the years, we began to think about another own brand in the grocery category.\u00a0Invented, counted and launched!” Iryna\u00a0Rudneva<\/strong> says,\u00a0National Marketing Manager for Priority Sales Channels.<\/p>\n

What they do not see \u2013 they do not take, what they do not take \u2013 they do not buy!<\/strong><\/p>\n

“The state of the market of mayonnaise, ketchup and other sauces of Ukraine is highly competitive.\u00a0The main struggle is between domestic producers, since importers occupy a small market share. Therefore, the practice of the law of “jungle”\u00a0retail\u00a0in the fight against competitors shows: “What they do not see – they do not take, what they do not take \u2013 they do not buy!” Undeniably, the market dictates the “rules of the game”, and we do not have the right to “skip a turn.”<\/p>\n

Our company uses several promotional methods at the same time such as: advertising, personal sales, promoting and managing the sales process, direct marketing, and sales promotion.\u00a0Merchandising\u00a0is\u00a0one of the major and\u00a0trendy\u00a0methods of promotion for us today.<\/p>\n

Merchandising\u00a0allows us to control the process of sales in retail chains, stimulate consumers in their choices, and\u00a0correctly\u00a0guide the direction of choice, namely our product.<\/p>\n

First of all, it allows us to simplify the process of orientation of trademarks, and at the same time to increase sales volume at low cost.\u00a0During the monitoring of the market of\u00a0merchandising,\u00a0we chose the compatible one for ourselves for a good reason.<\/p>\n

Compatible\u00a0merchandising\u00a0is an ideal formula in the “price-quality” correlation!<\/strong><\/p>\n

You understand the significance of this aspect at the moment, do you?<\/p>\n

Our partner and implementer of all “desires” for three years is a company with a stable reputation\u00a0–\u00a0\u00a0FESKO\u00a0merchandising<\/strong>.\u00a0From the first meeting, we reached a mutual understanding and preparedness for joint excellent results.\u00a0\u00a0\u00a0<\/p>\n

The collaboration with FESKO makes it possible to experience the effectiveness of technology in fulfilling the tasks.\u00a0It helps us to strengthen our position on the market.\u00a0We feel at ease with the\u00a0merchandisers\u00a0representing our interests in the trading networks, because they are completely independent units.<\/p>\n

It is extremely important that our educated and experienced staff work with our product.\u00a0In addition,\u00a0FESKO merchandisers are\u00a0officially registered at the company.<\/p>\n

To sum up, I must point out that the result we have today is the merit of our fruitful cooperation and a competent mechanism of interaction.”<\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

The company “Olis” was founded in 1996 and started its own way, dealing solely with the production of mayonnaise, the range of which comprised only a few positions at the start. At that time, the market of mayonnaise was not as oversaturated as it is now, and that certainly helped to make a successful start. […]<\/p>\n","protected":false},"author":4489,"featured_media":191105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[24,23],"tags":[],"yoast_head":"\nThe law of "jungle" retail: "What they do not see \u2013 they do not take, what they do not take \u2013 they do not buy!" - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/zakon-dzhungliv-ritejlu-shho-ne-bachat-ne-berut-shho-ne-berut-ne-kupuyut\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The law of "jungle" retail: "What they do not see \u2013 they do not take, what they do not take \u2013 they do not buy!" - European Business Association\" \/>\n<meta property=\"og:description\" content=\"The company “Olis” was founded in 1996 and started its own way, dealing solely with the production of mayonnaise, the range of which comprised only a few positions at the start. At that time, the market of mayonnaise was not as oversaturated as it is now, and that certainly helped to make a successful start. […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eba.com.ua\/zakon-dzhungliv-ritejlu-shho-ne-bachat-ne-berut-shho-ne-berut-ne-kupuyut\/\" \/>\n<meta property=\"og:site_name\" content=\"European Business Association\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-26T05:05:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-26T12:15:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/06\/Fesko_26062019.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Katia Chaikovska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katia Chaikovska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eba.com.ua\/zakon-dzhungliv-ritejlu-shho-ne-bachat-ne-berut-shho-ne-berut-ne-kupuyut\/\",\"url\":\"https:\/\/eba.com.ua\/zakon-dzhungliv-ritejlu-shho-ne-bachat-ne-berut-shho-ne-berut-ne-kupuyut\/\",\"name\":\"[:ua]\u0417\u0430\u043a\u043e\u043d \u00ab\u0434\u0436\u0443\u043d\u0433\u043b\u0456\u0432\u00bb \u0440\u0456\u0442\u0435\u0439\u043b\u0443: \\\"\u0429\u043e \u043d\u0435 \u0431\u0430\u0447\u0430\u0442\u044c - 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