{"id":188262,"date":"2019-06-07T18:10:17","date_gmt":"2019-06-07T15:10:17","guid":{"rendered":"https:\/\/eba.com.ua\/?p=188262"},"modified":"2019-06-11T18:17:40","modified_gmt":"2019-06-11T15:17:40","slug":"ekspres-kurs-asotsiatsiyi-u-lvovi-strategiya-liderstva-imidzh-brend-reputatsiya","status":"publish","type":"post","link":"https:\/\/eba.com.ua\/en\/ekspres-kurs-asotsiatsiyi-u-lvovi-strategiya-liderstva-imidzh-brend-reputatsiya\/","title":{"rendered":"[:ua]\u0415\u043a\u0441\u043f\u0440\u0435\u0441 \u2013 \u043a\u0443\u0440\u0441 \u0410\u0441\u043e\u0446\u0456\u0430\u0446\u0456\u0457 \u0443 \u041b\u044c\u0432\u043e\u0432\u0456: \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044f \u043b\u0456\u0434\u0435\u0440\u0441\u0442\u0432\u0430. \u0406\u043c\u0456\u0434\u0436 \u2192 \u0411\u0440\u0435\u043d\u0434 \u2192 \u0420\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u044f[:en]EBA Lviv Express Course: Leadership Strategy: Image \u2192 Brand \u2192 Reputation[:]"},"content":{"rendered":"<p><\/p>\n<div class=\"slider__outer-container\">\n\t<div class=\"slider\">\n\n\t\t<div class=\"slider__container\">\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/06\/DSC_1063.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/06\/DSC_1063.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/06\/DSC_1063.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/06\/DSC_1093-scaled.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/06\/DSC_1093-scaled.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/06\/DSC_1093-scaled.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/06\/DSC_1082.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/06\/DSC_1082.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/06\/DSC_1082.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/06\/DSC_1094.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/06\/DSC_1094.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/06\/DSC_1094.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/06\/DSC_1119.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/06\/DSC_1119.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/06\/DSC_1119.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/06\/DSC_1116.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/06\/DSC_1116.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/06\/DSC_1116.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"slider__panel\">\n\n\t\t\t<div class=\"slider__info-container\">\n\n\t\t\t\t<div class=\"slider__counters\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t<span class=\"slider__counter slider__counter--current\">01<\/span>\/<span class=\"slider__counter slider__counter--total\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"slider__title\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t<span class=\"slider__title__text\" style=\"display:none\">Photo: <\/span>\n\t\t\t\t\t\t<span class=\"slider__title__description\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider__nav slider__nav--prev icon icon-long-arrow\">\n\t\t\t\t<span class=\"icon icon-arrow-l-thin\"><\/span>\n\t\t\t<\/div>\n\t\t\t<div class=\"slider__nav slider__nav--next icon icon-long-arrow arrow-right\">\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider__fullscreen icon icon-full-size js_slick-fullscreen\"><\/div>\n\n\t\t<\/div>\n\n\t\t<span class=\"close-full-size\"><\/span>\n\n\t<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right;\"><em>&#8220;Being a marketing specialist is useful for everyone&#8221;<\/em><\/p>\n<p><strong>We outlined a few interesting points after the express course &#8220;Leadership Strategy. Image \u2192 Brand \u2192 Reputation&#8221;<\/strong>:<\/p>\n<ol>\n<li>The brand of a company depends on the brand of its owner, director, employees. Start with yourself first!<\/li>\n<li>96% of the company\u2019s value are not tangible assets, but goodwill \u2013 business reputation, so give it enough resources and attention.<\/li>\n<li>Remember the \u201c4 and 7\u201d rule. During the first 4 seconds of your acquaintance, your opponent creates an impression of you, the next 7 seconds go to confirm the first impression. To change your first impression, at least 4-7 additional appointments are required.<\/li>\n<li>When communicating some news to your target audience, do not miss the 5-W rule: Who? What? Where? When? Why?<\/li>\n<li>It is three times more expensive for the company to make the customer return, than maintain and retain the existing one, so pay attention to clients and do not disappear from different platforms of communication for long. Communicate constantly!<\/li>\n<\/ol>\n<p>Thanks to <strong>Victoria Yesaulenko<\/strong> for the express Course and new knowledge!<\/p>\n<p>Premier Hotel Dnister is glad to be at your place of stay and experience your hospitality!<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; &#8220;Being a marketing specialist is useful for everyone&#8221; We outlined a few interesting points after the express course &#8220;Leadership Strategy. Image \u2192 Brand \u2192 Reputation&#8221;: The brand of a company depends on the brand of its owner, director, employees. Start with yourself first! 96% of the company\u2019s value are not tangible assets, but goodwill [&hellip;]<\/p>\n","protected":false},"author":4489,"featured_media":188268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EBA Lviv Express Course: Leadership Strategy: Image \u2192 Brand \u2192 Reputation - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/ekspres-kurs-asotsiatsiyi-u-lvovi-strategiya-liderstva-imidzh-brend-reputatsiya\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EBA Lviv Express Course: Leadership Strategy: Image \u2192 Brand \u2192 Reputation - European Business Association\" \/>\n<meta property=\"og:description\" content=\"&nbsp; &#8220;Being a marketing specialist is useful for everyone&#8221; We outlined a few interesting points after the express course &#8220;Leadership Strategy. 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Image \u2192 Brand \u2192 Reputation&#8221;: The brand of a company depends on the brand of its owner, director, employees. 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