{"id":112293,"date":"2018-05-23T14:55:55","date_gmt":"2018-05-23T11:55:55","guid":{"rendered":"https:\/\/eba.com.ua\/?post_type=article&#038;p=112293"},"modified":"2020-07-10T13:24:26","modified_gmt":"2020-07-10T10:24:26","slug":"pmd-pre-mba-2018_module-3-marketing","status":"publish","type":"post","link":"https:\/\/eba.com.ua\/en\/pmd-pre-mba-2018_module-3-marketing\/","title":{"rendered":"PMD Pre-MBA 2018_Module 3. Marketing"},"content":{"rendered":"<div class=\"slider__outer-container\">\n\t<div class=\"slider\">\n\n\t\t<div class=\"slider__container\">\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/05\/DSC1661-min.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/05\/DSC1661-min.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/05\/DSC1661-min.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/05\/DSC1671-min.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/05\/DSC1671-min.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/05\/DSC1671-min.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/05\/DSC1697-min.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/05\/DSC1697-min.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/05\/DSC1697-min.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/05\/DSC1757-min.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/05\/DSC1757-min.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/05\/DSC1757-min.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-caption=\"\" data-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/05\/DSC1913-min.jpg\" data-full-src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/05\/DSC1913-min.jpg\">\n\t\t\t\t\t<div class=\"slide-inner\" style=\"background-image: url(https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/05\/DSC1913-min.jpg)\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"slider__panel\">\n\n\t\t\t<div class=\"slider__info-container\">\n\n\t\t\t\t<div class=\"slider__counters\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t<span class=\"slider__counter slider__counter--current\">01<\/span>\/<span class=\"slider__counter slider__counter--total\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"slider__title\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t<span class=\"slider__title__text\" style=\"display:none\">Photo: <\/span>\n\t\t\t\t\t\t<span class=\"slider__title__description\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider__nav slider__nav--prev icon icon-long-arrow\">\n\t\t\t\t<span class=\"icon icon-arrow-l-thin\"><\/span>\n\t\t\t<\/div>\n\t\t\t<div class=\"slider__nav slider__nav--next icon icon-long-arrow arrow-right\">\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider__fullscreen icon icon-full-size js_slick-fullscreen\"><\/div>\n\n\t\t<\/div>\n\n\t\t<span class=\"close-full-size\"><\/span>\n\n\t<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Marketing Communications are vital for any business and its operational efficiency. Today, it is the formation of Integrated Marketing Communications (IMC) which is crucial to any organisation. It is a simple concept which ensures that all forms of communications and messages are carefully linked together whilst ensuring the efforts of every stakeholder are aligned to the changing requirements within any market place. IMC solidifies communications around customers and helps them move through the various stages of the buying process.<\/p>\n<p>At the third module of\u00a0<a href=\"https:\/\/www.facebook.com\/events\/1597734646959217\/?event_time_id=1597734660292549&amp;acontext=%7B%22action_history%22%3A%22null%22%7D\">PMD Pre-MBA<\/a>\u00a0<a href=\"https:\/\/www.facebook.com\/chris.liassides.58\">Chris Liassides<\/a>, Academic Director of Postgraduate Studies, Senior Lecturer, The University of Sheffield International Faculty (UK), addressed issues relating to IMC strategies and techniques that all contemporary marketers should adopt.<\/p>\n<p>We would like to extend our sincerest thanks and appreciation to\u00a0<a href=\"https:\/\/www.facebook.com\/chris.liassides.58\">Chris Liassides<\/a>\u00a0for the very practical information and engaging exercises. Special thanks to our partners:\u00a0<a href=\"https:\/\/www.facebook.com\/citycollegethessalonki\/\">CITY College, International Faculty of the University of Sheffield<\/a>,\u00a0<a href=\"https:\/\/www.facebook.com\/pages\/Japan-Tobacco-International\/158398697618205\">Japan Tobacco International<\/a>,\u00a0<a href=\"https:\/\/www.facebook.com\/RadissonBluHotelKyivPodil\/\">Radisson Blu Hotel, Kyiv Podil<\/a>,\u00a0<a href=\"https:\/\/www.facebook.com\/ReprisaKyiv\/\">\u0420\u0435\u043f\u0440\u0438\u0437\u0430<\/a>. Look forward to the next session on June 30th!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Marketing Communications are vital for any business and its operational efficiency. Today, it is the formation of Integrated Marketing Communications (IMC) which is crucial to any organisation. It is a simple concept which ensures that all forms of communications and messages are carefully linked together whilst ensuring the efforts of every stakeholder are aligned [&hellip;]<\/p>\n","protected":false},"author":4489,"featured_media":112340,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[26],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PMD Pre-MBA 2018_Module 3. 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