{"id":734147,"global_id":"eba.com.ua\/en?id=734147","global_id_lineage":["eba.com.ua\/en?id=734147"],"author":"46385","status":"publish","date":"2026-04-16 15:52:29","date_utc":"2026-04-16 12:52:29","modified":"2026-07-06 16:09:35","modified_utc":"2026-07-06 13:09:35","url":"https:\/\/eba.com.ua\/en\/event\/online-lektsiya-yak-pryjmayutsya-rishennya-v-b2b-u-yevropi-peregovory-partnerstvo-ta-adaptatsiya-komunikatsiyi-2026-07-28-15\/","rest_url":"https:\/\/eba.com.ua\/en\/wp-json\/tribe\/events\/v1\/events\/734147","title":"[:ua]Online-\u043b\u0435\u043a\u0446\u0456\u044f: \u042f\u043a \u043f\u0440\u0438\u0439\u043c\u0430\u044e\u0442\u044c\u0441\u044f \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u0432 B2B \u0443 \u0404\u0432\u0440\u043e\u043f\u0456: \u043f\u0435\u0440\u0435\u0433\u043e\u0432\u043e\u0440\u0438, \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u043e \u0442\u0430 \u0430\u0434\u0430\u043f\u0442\u0430\u0446\u0456\u044f \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457 [:en]Online-Lecture: How B2B Decisions Are Made in Europe: Negotiations, Partnerships, and Communication Adaptation [:]","description":"<p><\/p>\n<p><span data-contrast=\"auto\">If you are working with European clients or planning to enter EU markets, you have likely faced situations where negotiations drag on, decisions are postponed, and partnerships fail to deliver the expected outcomes. Even when contracts are in place, companies often struggle to transition to a systematic market presence and achieve scalable growth. The key question is: how can negotiations and partnerships be transformed into real sales and sustainable market growth?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">EBA Management Development Centre team, together with\u00a0<\/span><b><span data-contrast=\"auto\">CSV\u00a0Group<\/span><\/b>,<span data-contrast=\"auto\">\u00a0invite you to take part in the\u00a0<\/span><b><span data-contrast=\"auto\">Online-lecture:\u00a0<\/span><\/b><b>How B2B Decisions Are Made in Europe: Negotiations, Partnerships, and Communication Adaptation.<\/b>\u00a0<\/p>\n<p><span data-contrast=\"auto\">During this session, we will explore how decision-making processes function within European companies, what factors influence supplier selection, and why standard negotiation approaches often fall short. You will gain a practical framework for structuring negotiations and partnerships, so they lead to measurable business results\u2014not just formal agreements.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We will also examine how negotiation styles and decision-making approaches differ across Europe, particularly in Western Europe, Central Europe, and the Nordic countries, and what this means in practice. Through real market examples, we will\u00a0demonstrate\u00a0how to adapt communication, negotiation styles, and value propositions to different business contexts, as well as explain why these differences exist and how they\u00a0impact\u00a0decision-making.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Target audience:<\/span><\/b><span data-contrast=\"auto\">\u00a0managers, team leads, and professionals who work with European clients or\u00a0are responsible for\u00a0international market development.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Questions for discussion:<\/span><\/b><span data-contrast=\"auto\">\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">How B2B decisions are made in Europe and who influences them?<\/span><\/li>\n<li><span data-contrast=\"auto\">Why negotiations get delayed and how to manage this effectively?<\/span><\/li>\n<li><span data-contrast=\"auto\">How to adapt communication to different countries and business cultures?<\/span><\/li>\n<li><span data-contrast=\"auto\">What \u201cvalue\u201d means to European clients and how to communicate it clearly?<\/span><\/li>\n<li><span data-contrast=\"auto\">Which partnership models are effective and how to avoid \u201cformal\u201d partnerships without real outcomes?<\/span><\/li>\n<li><span data-contrast=\"auto\">How to move from one-off deals to systematic market development?<\/span><\/li>\n<\/ul>\n<p><strong><span style=\"color: #ff0000\">Registration is obligatory. To become a participant, please, click the \u201cRegister\u201d button. Only the users of the EBA site can register at the event. Should you have any questions, please, write at <\/span><a href=\"mailto:development@eba.com.ua\">development@eba.com.ua<\/a> <span style=\"color: #ff0000\">or call <\/span>(044) 496-06-01<span style=\"color: #ff0000\">.<\/span><\/strong><\/p>\n<p><\/p>","excerpt":"","slug":"online-lektsiya-yak-pryjmayutsya-rishennya-v-b2b-u-yevropi-peregovory-partnerstvo-ta-adaptatsiya-komunikatsiyi-2026-07-28-15","image":{"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/IMAGE-2026-04-17-091815-1.jpg","id":734212,"extension":"jpg","width":1280,"height":720,"filesize":102958,"sizes":{"medium":{"width":300,"height":169,"mime-type":"image\/jpeg","filesize":9687,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/IMAGE-2026-04-17-091815-1-300x169.jpg"},"large":{"width":1024,"height":576,"mime-type":"image\/jpeg","filesize":57541,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/IMAGE-2026-04-17-091815-1-1024x576.jpg"},"thumbnail":{"width":150,"height":150,"mime-type":"image\/jpeg","filesize":5366,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/IMAGE-2026-04-17-091815-1-150x150.jpg"},"medium_large":{"width":768,"height":432,"mime-type":"image\/jpeg","filesize":38315,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/IMAGE-2026-04-17-091815-1-768x432.jpg"},"post-thumbnail":{"width":650,"height":366,"mime-type":"image\/jpeg","filesize":30409,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/IMAGE-2026-04-17-091815-1-650x366.jpg"},"facebook_og":{"width":1200,"height":630,"mime-type":"image\/jpeg","filesize":73322,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/IMAGE-2026-04-17-091815-1-1200x630.jpg"},"unlimit_ukraine_event":{"width":600,"height":450,"mime-type":"image\/jpeg","filesize":35494,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/IMAGE-2026-04-17-091815-1-600x450.jpg"},"img_size_585_x_500":{"width":585,"height":500,"mime-type":"image\/jpeg","filesize":36463,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/IMAGE-2026-04-17-091815-1-585x500.jpg"},"img_size_585_x_250":{"width":585,"height":250,"mime-type":"image\/jpeg","filesize":22503,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/IMAGE-2026-04-17-091815-1-585x250.jpg"},"img_size_570_x_320":{"width":570,"height":320,"mime-type":"image\/jpeg","filesize":24563,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/IMAGE-2026-04-17-091815-1-570x320.jpg"},"important_news_large":{"width":1140,"height":680,"mime-type":"image\/jpeg","filesize":74925,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/IMAGE-2026-04-17-091815-1-1140x680.jpg"},"img_size_136_x_90":{"width":136,"height":90,"mime-type":"image\/jpeg","filesize":3744,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/IMAGE-2026-04-17-091815-1-136x90.jpg"},"img_size_370_x_270":{"width":370,"height":270,"mime-type":"image\/jpeg","filesize":16863,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/IMAGE-2026-04-17-091815-1-370x270.jpg"},"img_size_270_x_152":{"width":270,"height":152,"mime-type":"image\/jpeg","filesize":8033,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/IMAGE-2026-04-17-091815-1-270x152.jpg"},"img_size_270_x_180":{"width":270,"height":180,"mime-type":"image\/jpeg","filesize":10161,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/IMAGE-2026-04-17-091815-1-270x180.jpg"},"img_size_270_x_270":{"width":270,"height":270,"mime-type":"image\/jpeg","filesize":11909,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/IMAGE-2026-04-17-091815-1-270x270.jpg"},"img_size_183_x_213":{"width":183,"height":213,"mime-type":"image\/jpeg","filesize":7239,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/IMAGE-2026-04-17-091815-1-183x213.jpg"},"img_size_130_x_130":{"width":130,"height":130,"mime-type":"image\/jpeg","filesize":4611,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/IMAGE-2026-04-17-091815-1-130x130.jpg"},"gallery":{"width":800,"height":450,"mime-type":"image\/jpeg","filesize":40927,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/IMAGE-2026-04-17-091815-1-800x450.jpg"},"gallery_small":{"width":264,"height":175,"mime-type":"image\/jpeg","filesize":9544,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/IMAGE-2026-04-17-091815-1-264x175.jpg"},"gallery_tall":{"width":264,"height":397,"mime-type":"image\/jpeg","filesize":11033,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/IMAGE-2026-04-17-091815-1-264x397.jpg"},"single_gallery":{"width":780,"height":540,"mime-type":"image\/jpeg","filesize":48235,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/IMAGE-2026-04-17-091815-1-780x540.jpg"},"single_paid_option_gallery":{"width":740,"height":440,"mime-type":"image\/jpeg","filesize":38863,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/IMAGE-2026-04-17-091815-1-740x440.jpg"},"office_gallery":{"width":470,"height":340,"mime-type":"image\/jpeg","filesize":25051,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/IMAGE-2026-04-17-091815-1-470x340.jpg"},"office_gallery_nav":{"width":94,"height":94,"mime-type":"image\/jpeg","filesize":2910,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\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\u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0434\u043e\u043f\u043e\u043c\u043e\u0436\u0443\u0442\u044c \u0437\u0430\u0432\u0436\u0434\u0438 \u0431\u0443\u0442\u0438 \u043d\u0430 \u0433\u0440\u0435\u0431\u043d\u0456 \u0445\u0432\u0438\u043b\u0456.<\/p>[:en]<p>The world moves very fast and, in order not to lose the pace, it is worthwhile always learning something new. You never know how your life will change.<\/p>\r\n<p>Management Development Centre is a project that aims to help in career and personal growth. Open lectures, trainings, and development programs will help to always be on rowing waves.<\/p>[:]","parent":0,"count":1326,"filter":"raw","order":"0","id":32,"urls":{"self":"https:\/\/eba.com.ua\/en\/wp-json\/tribe\/events\/v1\/categories\/32","collection":"https:\/\/eba.com.ua\/en\/wp-json\/tribe\/events\/v1\/categories"}}],"tags":[],"venue":[],"organizer":[],"json_ld":{"@context":"http:\/\/schema.org","@type":"Event","name":"[:ua]Online-\u043b\u0435\u043a\u0446\u0456\u044f: \u042f\u043a \u043f\u0440\u0438\u0439\u043c\u0430\u044e\u0442\u044c\u0441\u044f \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u0432 B2B \u0443 \u0404\u0432\u0440\u043e\u043f\u0456: \u043f\u0435\u0440\u0435\u0433\u043e\u0432\u043e\u0440\u0438, \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u043e \u0442\u0430 \u0430\u0434\u0430\u043f\u0442\u0430\u0446\u0456\u044f \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457 [:en]Online-Lecture: How B2B Decisions Are Made in Europe: Negotiations, Partnerships, and Communication Adaptation [:]","description":"&lt;p&gt;\u042f\u043a\u0449\u043e \u0432\u0438 \u043f\u0440\u0430\u0446\u044e\u0454\u0442\u0435 \u0437 \u0454\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u044c\u043a\u0438\u043c\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c\u0438 \u0430\u0431\u043e \u043f\u043b\u0430\u043d\u0443\u0454\u0442\u0435 \u0432\u0438\u0445\u0456\u0434 \u043d\u0430 \u0440\u0438\u043d\u043a\u0438 \u0404\u0421, \u0432\u0438, \u0439\u043c\u043e\u0432\u0456\u0440\u043d\u043e, \u0432\u0436\u0435 \u0441\u0442\u0438\u043a\u0430\u043b\u0438\u0441\u044f \u0437 \u0441\u0438\u0442\u0443\u0430\u0446\u0456\u044f\u043c\u0438, \u043a\u043e\u043b\u0438 \u043f\u0435\u0440\u0435\u0433\u043e\u0432\u043e\u0440\u0438 \u0437\u0430\u0442\u044f\u0433\u0443\u044e\u0442\u044c\u0441\u044f, \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u0432\u0456\u0434\u043a\u043b\u0430\u0434\u0430\u044e\u0442\u044c\u0441\u044f, \u0430 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u0430 \u043d\u0435 \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442\u044c \u043e\u0447\u0456\u043a\u0443\u0432\u0430\u043d\u043e\u0433\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0443. \u041d\u0430\u0432\u0456\u0442\u044c \u043f\u0440\u0438 \u043d\u0430\u044f\u0432\u043d\u043e\u0441\u0442\u0456 \u043a\u043e\u043d\u0442\u0440\u0430\u043a\u0442\u0456\u0432 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044f\u043c \u0447\u0430\u0441\u0442\u043e \u0441\u043a\u043b\u0430\u0434\u043d\u043e \u043f\u0435\u0440\u0435\u0439\u0442\u0438 \u0434\u043e \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u043e\u0457 \u0440\u043e\u0431\u043e\u0442\u0438 \u043d\u0430 \u0440\u0438\u043d\u043a\u0443 \u0442\u0430 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0443\u0432\u0430\u043d\u043d\u044f. \u041a\u043b\u044e\u0447\u043e\u0432\u0435 \u043f\u0438\u0442\u0430\u043d\u043d\u044f: \u044f\u043a \u043f\u0435\u0440\u0435\u0442\u0432\u043e\u0440\u0438\u0442\u0438 \u043f\u0435\u0440\u0435\u0433\u043e\u0432\u043e\u0440\u0438 \u0442\u0430 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u0430 \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u0456 \u043f\u0440\u043e\u0434\u0430\u0436\u0456 \u0456 [&hellip;]&lt;\/p&gt;\\n","image":"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/04\/IMAGE-2026-04-17-091815-1.jpg","url":"https:\/\/eba.com.ua\/en\/event\/online-lektsiya-yak-pryjmayutsya-rishennya-v-b2b-u-yevropi-peregovory-partnerstvo-ta-adaptatsiya-komunikatsiyi-2026-07-28-15\/","performer":[{"@type":"Person","name":"Yuliia Solovyeva"}],"startDate":"2026-07-28T11:00:00+03:00","endDate":"2026-07-28T12:30:00+03:00"}}