{"id":733606,"global_id":"eba.com.ua\/en?id=733606","global_id_lineage":["eba.com.ua\/en?id=733606"],"author":"38437","status":"publish","date":"2026-04-14 19:14:39","date_utc":"2026-04-14 16:14:39","modified":"2026-06-11 18:36:05","modified_utc":"2026-06-11 15:36:05","url":"https:\/\/eba.com.ua\/en\/event\/trening-yak-pryjmaty-rishennya-v-employer-branding-na-osnovi-danyh-2026-04-14-19-14\/","rest_url":"https:\/\/eba.com.ua\/en\/wp-json\/tribe\/events\/v1\/events\/733606","title":"\u0422\u0440\u0435\u043d\u0456\u043d\u0433: \u042f\u043a \u043f\u0440\u0438\u0439\u043c\u0430\u0442\u0438 \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u0432 employer branding \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0434\u0430\u043d\u0438\u0445","description":"<p><span data-contrast=\"none\">\u0423 \u0440\u043e\u0431\u043e\u0442\u0456 \u0437 \u0431\u0440\u0435\u043d\u0434\u043e\u043c \u0440\u043e\u0431\u043e\u0442\u043e\u0434\u0430\u0432\u0446\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e \u0441\u0442\u0438\u043a\u0430\u044e\u0442\u044c\u0441\u044f \u0437 \u0441\u0438\u0442\u0443\u0430\u0446\u0456\u044f\u043c\u0438, \u044f\u043a\u0456 \u0441\u043a\u043b\u0430\u0434\u043d\u043e \u043f\u043e\u044f\u0441\u043d\u0438\u0442\u0438 \u0456\u043d\u0442\u0443\u0457\u0442\u0438\u0432\u043d\u043e:\u00a0\u0437\u043d\u0438\u0436\u0443\u0454\u0442\u044c\u0441\u044f \u0432\u0456\u0434\u0433\u0443\u043a \u043d\u0430 \u0432\u0430\u043a\u0430\u043d\u0441\u0456\u0457, \u0437\u0440\u043e\u0441\u0442\u0430\u0454 \u043f\u043b\u0438\u043d\u043d\u0456\u0441\u0442\u044c, \u0437\u043c\u0456\u043d\u044e\u0454\u0442\u044c\u0441\u044f \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u0456\u0441\u0442\u044c \u043a\u043e\u043c\u0430\u043d\u0434\u0438 \u0430\u0431\u043e \u0436 \u043e\u043a\u0440\u0435\u043c\u0456 \u0456\u043d\u0456\u0446\u0456\u0430\u0442\u0438\u0432\u0438 \u0434\u0430\u044e\u0442\u044c \u043a\u0440\u0430\u0449\u0438\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442, \u043d\u0456\u0436 \u043e\u0447\u0456\u043a\u0443\u0432\u0430\u043b\u043e\u0441\u044c.\u00a0\u0423 \u0442\u0430\u043a\u0438\u0445 \u0432\u0438\u043f\u0430\u0434\u043a\u0430\u0445 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u043c \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c \u0441\u0442\u0430\u044e\u0442\u044c \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u2014 \u0441\u0430\u043c\u0435 \u0432\u043e\u043d\u0438 \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442\u044c \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u0442\u0438 \u043f\u0440\u0438\u0447\u0438\u043d\u0438 \u0437\u043c\u0456\u043d \u0442\u0430 \u043f\u0440\u0438\u0439\u043c\u0430\u0442\u0438 \u043e\u0431\u0491\u0440\u0443\u043d\u0442\u043e\u0432\u0430\u043d\u0456 \u0440\u0456\u0448\u0435\u043d\u043d\u044f.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:280,&quot;335559739&quot;:280}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u041a\u043e\u043c\u0430\u043d\u0434\u0430 \u0426\u0435\u043d\u0442\u0440\u0443 \u041f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u043e\u0433\u043e \u0420\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0404\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u044c\u043a\u043e\u0457 \u0411\u0456\u0437\u043d\u0435\u0441 \u0410\u0441\u043e\u0446\u0456\u0430\u0446\u0456\u0457 \u0441\u043f\u0456\u043b\u044c\u043d\u043e\u00a0<\/span><b><span data-contrast=\"auto\">\u0410\u043d\u043d\u043e\u044e \u041b\u0435\u0441\u044c\u043a\u0456\u0432<\/span><\/b><span data-contrast=\"auto\">\u00a0\u0437\u0430\u043f\u0443\u0441\u043a\u0430\u044e\u0442\u044c \u043d\u043e\u0432\u0438\u0439\u00a0<\/span><b><span data-contrast=\"auto\">\u0422\u0440\u0435\u043d\u0456\u043d\u0433: \u042f\u043a \u043f\u0440\u0438\u0439\u043c\u0430\u0442\u0438 \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u0432\u00a0employer\u00a0branding\u00a0\u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0434\u0430\u043d\u0438\u0445.<\/span><\/b><span data-contrast=\"auto\">\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:280,&quot;335559739&quot;:280}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u0426\u0435\u0439 \u0442\u0440\u0435\u043d\u0456\u043d\u0433 \u0441\u0444\u043e\u043a\u0443\u0441\u043e\u0432\u0430\u043d\u0438\u0439 \u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u043e\u043c\u0443 \u0437\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u0456 \u0434\u043e\u0441\u043b\u0456\u0434\u043d\u0438\u0446\u044c\u043a\u0438\u0445 \u043f\u0456\u0434\u0445\u043e\u0434\u0456\u0432 \u0443\u00a0employer\u00a0branding\u00a0\u0447\u0435\u0440\u0435\u0437 \u043f\u0440\u0438\u0437\u043c\u0443\u00a0candidate\u00a0\u0442\u0430\u00a0employee\u00a0journey\u00a0\u2014 \u0432\u0441\u0456\u0445 \u0442\u043e\u0447\u043e\u043a \u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u0457 \u043b\u044e\u0434\u0438\u043d\u0438 \u0437 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0454\u044e.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:280,&quot;335559739&quot;:280}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">\u0426\u0456\u043b\u044c\u043e\u0432\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u044f<\/span><\/b><b><span data-contrast=\"none\">:<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:280,&quot;335559739&quot;:80}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">HRD, Head of HR, Employer Brand Managers.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:220,&quot;335559739&quot;:220}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">\u0420\u0435\u043a\u0440\u0443\u0442\u0435\u0440\u0438\u00a0\u0442\u0430 HR-\u0441\u043f\u0435\u0446\u0456\u0430\u043b\u0456\u0441\u0442\u0438, \u044f\u043a\u0456 \u043f\u0440\u0430\u0446\u044e\u044e\u0442\u044c \u0437\u00a0candidate\u00a0experience.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:220,&quot;335559739&quot;:220}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">\u041a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439\u043d\u0456 \u0442\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433-\u043a\u043e\u043c\u0430\u043d\u0434\u0438, \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u0456 \u0434\u043e \u0431\u0440\u0435\u043d\u0434\u0443 \u0440\u043e\u0431\u043e\u0442\u043e\u0434\u0430\u0432\u0446\u044f.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:220,&quot;335559739&quot;:220}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">\u041a\u0435\u0440\u0456\u0432\u043d\u0438\u043a\u0438, \u044f\u043a\u0456 \u0445\u043e\u0447\u0443\u0442\u044c \u043f\u0440\u0438\u0439\u043c\u0430\u0442\u0438 \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u0432 HR \u0442\u0430 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044f\u0445 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0434\u0430\u043d\u0438\u0445.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:220,&quot;335559739&quot;:220}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"none\">\u0423 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0456 \u0443\u0447\u0430\u0441\u043d\u0438\u043a\u0438:<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:280,&quot;335559739&quot;:80}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">\u0417\u0440\u043e\u0437\u0443\u043c\u0456\u044e\u0442\u044c, \u044f\u043a \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u043e \u043f\u0456\u0434\u0445\u043e\u0434\u0438\u0442\u0438 \u0434\u043e \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u044c \u0443\u00a0employer\u00a0branding.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:220,&quot;335559739&quot;:220}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">\u041d\u0430\u0432\u0447\u0430\u0442\u044c\u0441\u044f\u00a0\u043e\u0431\u0438\u0440\u0430\u0442\u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u0456 \u043c\u0435\u0442\u043e\u0434\u0438 \u043f\u0456\u0434 \u0440\u0456\u0437\u043d\u0456 \u0431\u0456\u0437\u043d\u0435\u0441-\u0437\u0430\u043f\u0438\u0442\u0438.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:220,&quot;335559739&quot;:220}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">\u041f\u043e\u0431\u0430\u0447\u0430\u0442\u044c, \u044f\u043a \u0432\u0438\u0433\u043b\u044f\u0434\u0430\u0454 \u043f\u043e\u0432\u043d\u0438\u0439 \u0446\u0438\u043a\u043b \u043f\u0440\u0438\u0439\u043d\u044f\u0442\u0442\u044f \u0440\u0456\u0448\u0435\u043d\u044c \u2014 \u0432\u0456\u0434 \u043f\u0438\u0442\u0430\u043d\u043d\u044f \u0434\u043e \u0432\u043f\u0440\u043e\u0432\u0430\u0434\u0436\u0435\u043d\u043d\u044f.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:220,&quot;335559739&quot;:220}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">\u041e\u0442\u0440\u0438\u043c\u0430\u044e\u0442\u044c \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0438\u0439 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430\u0440\u0456\u0439, \u044f\u043a\u0438\u0439 \u043c\u043e\u0436\u043d\u0430 \u043e\u0434\u0440\u0430\u0437\u0443 \u0437\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u0442\u0438 \u0443 \u0441\u0432\u043e\u0457\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:220,&quot;335559739&quot;:220}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"none\">\u041f\u0440\u043e\u0433\u0440\u0430\u043c\u0430:<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:280,&quot;335559739&quot;:80}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u041f\u0440\u043e\u0442\u044f\u0433\u043e\u043c \u0442\u0440\u0435\u043d\u0456\u043d\u0433\u0443 \u0443\u0447\u0430\u0441\u043d\u0438\u043a\u0438 \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438\u043c\u0443\u0442\u044c \u0456\u0437 4 \u0440\u0435\u0430\u043b\u044c\u043d\u0438\u043c\u0438 \u043a\u0435\u0439\u0441\u0430\u043c\u0438 \u0437 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439, \u0434\u0435 \u0432\u0438\u043d\u0438\u043a\u0430\u043b\u0438 \u043f\u0438\u0442\u0430\u043d\u043d\u044f \u0430\u0431\u043e \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438, \u044f\u043a\u0456 \u043d\u0435\u043c\u043e\u0436\u043b\u0438\u0432\u043e \u0431\u0443\u043b\u043e \u0432\u0438\u0440\u0456\u0448\u0438\u0442\u0438 \u0431\u0435\u0437 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:280,&quot;335559739&quot;:280}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u041a\u043e\u0436\u0435\u043d \u043a\u0435\u0439\u0441 \u0431\u0443\u0434\u0435 \u0440\u043e\u0437\u0456\u0431\u0440\u0430\u043d\u0438\u0439 \u0447\u0435\u0440\u0435\u0437 \u0454\u0434\u0438\u043d\u0443 \u043c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0456\u044e:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:280,&quot;335559739&quot;:280}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">\u0444\u043e\u0440\u043c\u0443\u043b\u044e\u0432\u0430\u043d\u043d\u044f \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u0430\u0431\u043e \u0431\u0456\u0437\u043d\u0435\u0441-\u0437\u0430\u043f\u0438\u0442\u0443<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:220,&quot;335559739&quot;:220}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">\u043f\u043e\u0431\u0443\u0434\u043e\u0432\u0430 \u0433\u0456\u043f\u043e\u0442\u0435\u0437 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