{"id":612528,"global_id":"eba.com.ua\/en?id=612528","global_id_lineage":["eba.com.ua\/en?id=612528"],"author":"38437","status":"publish","date":"2025-01-11 10:16:27","date_utc":"2025-01-11 08:16:27","modified":"2025-04-22 17:40:22","modified_utc":"2025-04-22 14:40:22","url":"https:\/\/eba.com.ua\/en\/event\/onlajn-programa-rozvytku-v2v-inbound-mastery-vid-teoriyi-do-praktyky-2025-01-11-10-16\/","rest_url":"https:\/\/eba.com.ua\/en\/wp-json\/tribe\/events\/v1\/events\/612528","title":"[:ua]\u041e\u043d\u043b\u0430\u0439\u043d-\u041f\u0440\u043e\u0433\u0440\u0430\u043c\u0430 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u04122\u0412 Inbound Mastery: \u0412\u0456\u0434 \u0442\u0435\u043e\u0440\u0456\u0457 \u0434\u043e \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438[:en]Online-Development Programme B2B Inbound Mastery: From Theory to Practice[:]","description":"<p><\/p>\n<p>The EBA Management Development Centre Team invite you to the\u00a0<b>Online-Development Programme <\/b><strong>B2B Inbound Mastery: From Theory to Practice<\/strong> is an intensive course that will help you master modern marketing strategies, taking into account the specifics of the B2B segment. The program is designed for those who seek to increase the effectiveness of their marketing and sales campaigns, attract more quality leads, and strengthen the competitive position of their business.<\/p>\n<p>The course is characterized by a harmonious combination of theoretical foundations with practical tasks, which allows participants to immediately apply the knowledge gained in their work.<\/p>\n<p><strong>Why choose this program?<\/strong><\/p>\n<ul>\n<li>You will learn how to develop effective inbound marketing and lead generation strategies.<\/li>\n<li>You will receive proven tools for building and managing a sales funnel.<\/li>\n<li>You will be able to create content strategies that work and use social networks to develop a brand.<\/li>\n<li>Get acquainted with the best practices of product positioning for B2B.<\/li>\n<\/ul>\n<p>After completing the program, you will be able to not only attract new customers, but also effectively retain them, turning leads into long-term partners, which will contribute to the sustainable development of your business.<\/p>\n<p><strong>TARGET AUDIENCE<\/strong><\/p>\n<ul>\n<li><strong>Marketers:<\/strong> Professionals who work in the field of B2B marketing and seek to increase their knowledge and skills in creating effective strategies and content.<\/li>\n<li><strong>Sales Managers:<\/strong> Those who are responsible for acquiring new customers and want to learn more about lead generation and sales funnel optimization.<\/li>\n<li><strong>Entrepreneurs and Business Owners:<\/strong> Entrepreneurs looking for new ways to attract customers and improve the effectiveness of their marketing campaigns.<\/li>\n<li><strong>Product Management Professionals:<\/strong> Those who work on the development and implementation of new products and want to better understand the needs of their target audience.<\/li>\n<li><strong>SMM managers:<\/strong> specialists who are engaged in promotion in social networks and want to learn how to adapt their strategies to the specifics of B2B.<\/li>\n<\/ul>\n<p><strong>FORMAT<\/strong><\/p>\n<ul>\n<li>Online program.<\/li>\n<li>6 Ukrainian-language modules.<\/li>\n<li>1 personal feedback session and checking homework (optional).<\/li>\n<li>Every Tuesday and Thursday, 5:00 PM \u2013 7:30 PM.<\/li>\n<\/ul>\n<p><b><span data-contrast=\"none\">TRAINER<\/span><\/b><strong>: Alyona Voznenko<\/strong>, business consultant, export consultant with 10 years of experience in marketing and sales. Former director of the first agricultural marketplace in Ukraine \u2014 ADAM.UA and former head of EBA Dnipro PR &amp; Marketing Hub. Conducts educational programs and consultations on e-commerce and marketing for the New Mail Business School, UNDP in Ukraine, UN Women, IREX, EU4Business, Google Ukraine. Advises Ukrainian companies on product certification in accordance with EU standards.<\/p>\n<p><strong>PROGRAM<\/strong><\/p>\n<p><b><span data-contrast=\"auto\">Module 1. Inbound Marketing Basics \u2014 May 13, 2025<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">1.1.<\/span><\/b> <i><span data-contrast=\"auto\">Inbound Marketing: Concept and Evolution<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">What is inbound marketing and why is it important for B2B?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">The differences between inbound and outbound marketing.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Why traditional marketing doesn\u2019t work in B2B.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">1.2.<\/span><\/b> <i><span data-contrast=\"auto\">Key principles of inbound marketing<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Attraction strategies: using SEO, social media, blogs.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Interaction methods: how to build trust through content.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Customer retention: using email marketing, CRM.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Module 2. Lead generation and sales funnel management \u2014 May 15, 2025<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">2.1.<\/span><\/b> <i><span data-contrast=\"auto\">Building a sales funnel<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Overview of the standard funnel: \u201cawareness -&gt; interest -&gt; decision -&gt; action\u201d.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">How to adapt the funnel to the specifics of B2B.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Developing a strategy for each stage.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">2.2.<\/span><\/b> <i><span data-contrast=\"auto\">Lead generation methods for B2B<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Using lead magnets: free materials, webinars, demo offers.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Main channels: SEO, paid advertising, referral programs.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Choosing a method depending on the audience.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">2.3.<\/span><\/b> <i><span data-contrast=\"auto\">Audience segmentation<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">How to create an ideal customer portrait (ICP).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Using analytics for segmentation.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">The role of personalized content.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">2.4.<\/span><\/b> <i><span data-contrast=\"auto\">KPIs for lead generation and funnels<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Key success indicators: conversions, CPA, LTV.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Measurement tools (Google Analytics, HubSpot, Salesforce).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Module 3. Product strategy and positioning \u2014 May 20, 2025<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">3.1.<\/span><\/b><em> Differences in product approach in B2B and B2C\u00a0<\/em><\/p>\n<ul>\n<li><span data-contrast=\"auto\">How customer needs change depending on the type of business.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Building long-term value for B2B customers.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">3.2.<\/span><\/b><i><span data-contrast=\"auto\"> Product portfolio formation<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">How to determine the optimal number of products.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Methods of developing new products for B2B.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Building a pricing policy depending on the market.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">3.3.<\/span><\/b><em> Product positioning in the market\u00a0<\/em><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Analysis of competitors: using SWOT and PESTEL.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">How to stand out through the unique value of the product (UVP).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Examples of successful positioning in B2B.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">3.4.<\/span><\/b><em> Evaluating the effectiveness of the product strategy\u00a0<\/em><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Using ROI, NPS and customer satisfaction metrics.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">How to scale the product strategy.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><strong>Module 4. B2B content strategy \u2014 <b><span data-contrast=\"auto\">May 22, 2025<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/strong><\/p>\n<ul>\n<li>How to build an effective B2B content strategy.<\/li>\n<li>3H (Hero, Help, Hub) approach in content segmentation.<\/li>\n<li>We implement Help and Hub content for effective SEO.<\/li>\n<li>6H (Hero, Help, Hub, Heart, Happy, Human) approach to content segmentation.<\/li>\n<li>Introducing Happy content to encourage new CA.<\/li>\n<li>We introduce Human content to transform CAs into brand ambassadors.<\/li>\n<\/ul>\n<p><strong>Module 5. SMM for B2B \u2014 <b><span data-contrast=\"auto\">May 27, 2025<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/strong><\/p>\n<ul>\n<li>How to choose the right social network for B2B.<\/li>\n<li>Linkedin for B2B SMM.<\/li>\n<li>Twitter for B2B SMM.<\/li>\n<\/ul>\n<p><strong>Module 6. SMM for B2B \u2014 <b><span data-contrast=\"auto\">May 29, 2025<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/strong><\/p>\n<ul>\n<li>Facebook for B2B SMM.<\/li>\n<li>Instagram for B2B SMM.<\/li>\n<\/ul>\n<p><strong>Materials that will be provided to the participants:<\/strong> presentations, access to the template in coda.io, which will need to be filled out after each module, adapting to the business area.<\/p>\n<p>After successful completion of the course, participants will receive a certificate of completion of the Online Development Program.<\/p>\n<h4><strong>Testimonials of previous programs participants<\/strong><\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-614242\" src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/01\/1-e1737409705784-300x136.png\" alt=\"\" width=\"600\" height=\"273\" srcset=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/01\/1-e1737409705784-300x136.png 300w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/01\/1-e1737409705784-1024x466.png 1024w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/01\/1-e1737409705784-768x349.png 768w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/01\/1-e1737409705784-1536x698.png 1536w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/01\/1-e1737409705784-650x296.png 650w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/01\/1-e1737409705784-800x364.png 800w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/01\/1-e1737409705784.png 1700w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-614244\" src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/01\/3-300x176.png\" alt=\"\" width=\"600\" height=\"353\" srcset=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/01\/3-300x176.png 300w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/01\/3-1024x602.png 1024w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/01\/3-768x452.png 768w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/01\/3-1536x904.png 1536w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/01\/3-650x382.png 650w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/01\/3-800x471.png 800w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/01\/3.png 1700w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-614245\" src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/01\/2-e1737409766533-300x124.png\" alt=\"\" width=\"600\" height=\"249\" srcset=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/01\/2-e1737409766533-300x124.png 300w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/01\/2-e1737409766533-1024x425.png 1024w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/01\/2-e1737409766533-768x318.png 768w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/01\/2-e1737409766533-1536x637.png 1536w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/01\/2-e1737409766533-650x270.png 650w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/01\/2-e1737409766533-800x332.png 800w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/01\/2-e1737409766533.png 1700w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-614243\" src=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/01\/4-300x176.png\" alt=\"\" width=\"600\" height=\"353\" srcset=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/01\/4-300x176.png 300w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/01\/4-1024x602.png 1024w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/01\/4-768x452.png 768w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/01\/4-1536x904.png 1536w, https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/01\/4-650x382.png 650w, 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