{"id":164827,"global_id":"eba.com.ua\/en?id=164827","global_id_lineage":["eba.com.ua\/en?id=164827"],"author":"4513","status":"publish","date":"2019-02-18 13:16:47","date_utc":"2019-02-18 11:16:47","modified":"2019-06-14 10:37:18","modified_utc":"2019-06-14 07:37:18","url":"https:\/\/eba.com.ua\/en\/event\/programa-rozvytku-z-internet-marketyngu-2019-02-18-13-16\/","rest_url":"https:\/\/eba.com.ua\/en\/wp-json\/tribe\/events\/v1\/events\/164827","title":"[:ua]\u041f\u0440\u043e\u0433\u0440\u0430\u043c\u0430 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0437 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443[:en]Internet Marketing Development Programme[:]","description":"<p><\/p>\n<p>Internet-marketing as an integral part of traditional marketing gains momentum today. Using it costs of products and services become lower, as there is no necessity of producer`s physical presence. In this case competition among the producers increases, there is a necessity to astonish customers. The main difference of the internet marketing from its conservative variant is a possibility of interaction, which means the possibility to cooperate with auditorium and clients explicitly, control situation fully, make targeting and web-analytics. This gives a possibility to become closer to the customer, understand him\/her, create a product or service that will be fully consistent with his\/her expectations.\u00a0<\/p>\n<p>EBA Management Development Centre team announce the renewed <strong>Internet Marketing Deveopment Programme<\/strong>, which will help you\u00a0to create and integrate the successful internet strategy, equire innovations, choose the best digital channels for your business and implement e-commerce to be the best at the market.\u00a0<\/p>\n<p>Having successfully finished the programme, you will receive certificates of completion.<\/p>\n<p class=\"al-education-title\"><strong>DURING THE MODULES YOU WILL:<\/strong><\/p>\n<ul>\n<li>Learn how to work with Google analytics\u00a0<\/li>\n<li>Make your internet strategy better<\/li>\n<li>Make personalization of users at different sales` hole levels\u00a0<\/li>\n<li>Select the ideal strategy for e-commerce<\/li>\n<li>Increase conversion<\/li>\n<\/ul>\n<p><strong>TARGET AUDIENCE:<\/strong><\/p>\n<ul>\n<li>Marketing managers<\/li>\n<li>PR managers<\/li>\n<li>Marketing directors<\/li>\n<li>Internal communication specialists<\/li>\n<\/ul>\n<p class=\"al-education-title\"><strong>SYLLABUS<\/strong><\/p>\n<p class=\"al-education-title\"><strong>Module 1. Main Principles of the Internet marketing \u2013 Maksym Khomenko &#8211; April 01 &#8211; 16.00 \u2013 20.00<\/strong><\/p>\n<ul>\n<li>Digital marketing strategy<\/li>\n<li>Digital channels and how do they solve issues\u00a0<\/li>\n<li>Marketing of social media\u00a0<\/li>\n<li>Digital marketing investigation: how to estimate the communication result\u00a0<\/li>\n<\/ul>\n<p class=\"al-education-title\"><strong>Module 2. Project Management &amp; Digital Production \u2013 Inna Makoterska\u00a0 &#8211; April 03 &#8211; 16.00 \u2013 20.00<\/strong><\/p>\n<p><strong>Introduction into the project management:\u00a0<\/strong><\/p>\n<ul>\n<li>Types of project cycles, the cycles choice for the project\u00a0<\/li>\n<li>Main stages of working on the project: initiation, planning, realisation and closing<\/li>\n<li>Instruments of work at each stage of the project<\/li>\n<\/ul>\n<p><strong>Introduction into web-production:<\/strong><\/p>\n<ul>\n<li>Types of web-platforms, their tasks and demands<\/li>\n<li>Access to choosing partners for web-platforms` development\u00a0<\/li>\n<li>Development stages, step by step processes at each stage, basic documentation<\/li>\n<li>Participants of the web-development process and their roles\u00a0<\/li>\n<li>Communication process construction and data sharing within the project<\/li>\n<\/ul>\n<p class=\"al-education-title\"><strong>Module 3. Google Analytics. Part 1 \u2013 Anton Lipskiy &#8211; April 08 &#8211; 17.00 \u2013 20.00<\/strong><\/p>\n<ul>\n<li>General tools:<br \/>\n&#8211; Web analysis tools:<br \/>\n&#8211; Trends analysis<br \/>\n&#8211; Competitors analysis<br \/>\n&#8211; Own site analysis<br \/>\n&#8211; Existing researches that can be used in the work<\/li>\n<\/ul>\n<p><strong>Module 4. Google Analytics. Part 2 &#8211;<\/strong>\u00a0<strong>Anton Lipskiy &#8211; April 10 &#8211; 17.00 \u2013 20.00<\/strong><\/p>\n<ul>\n<li>Web analytics &#8211; Google Analytics:<br \/>\n&#8211;\u00a0 Principles of analytics systems work (js + cookie)<br \/>\n&#8211;\u00a0 Working with basic reports:<br \/>\n\u00a0 &#8211; TA analysis<br \/>\n\u00a0 &#8211; Traffic analysis<br \/>\n\u00a0 &#8211; User behavior analysis<br \/>\n\u00a0 &#8211; Working with conversions and transactions<\/li>\n<li>Google TagManager:<br \/>\n&#8211; Principles of GTM work<br \/>\n&#8211; Setting codes through GTM<br \/>\n&#8211; Setting up tracking of basic events:<br \/>\n&#8211; Clicks<br \/>\n&#8211; Form submition<br \/>\n&#8211; Scroll<br \/>\n&#8211; Pop-up opening<br \/>\n&#8211; JS errors<\/li>\n<\/ul>\n<p class=\"al-education-title\"><strong>Module 5.\u00a0System of the Internet marketing for Business \u2013 Anton Voroniuk &#8211; April 15 &#8211; 16.00 \u2013 20.00<\/strong><\/p>\n<ul>\n<li>Internet marketing instruments<\/li>\n<li>Advertisements` adjustment<\/li>\n<li>Understanding of users and competitive landscape<\/li>\n<li>Making better with the useability, increase of conversion<\/li>\n<\/ul>\n<p class=\"al-education-title\"><strong>Module 6. E-Commerce \u2013 Yulia Shylova &#8211; April 17 &#8211; 16.00 \u2013 20.00<\/strong><\/p>\n<ul>\n<li><strong>Technological innovations and how they influence business processes. Digital-trends 2019\/2020:<\/strong><\/li>\n<\/ul>\n<p>\u00a0 \u00a0 \u00a0 \u00a0&#8211; Cloud, Machine Learning, Big data and AI, smartphones, voice helpers and Voice Search<\/p>\n<ul>\n<li><strong>Entering strategy into eCommerce:<\/strong><\/li>\n<\/ul>\n<p>\u00a0 \u00a0 \u00a0 \u00a0&#8211; Model for the success potential evaluation of eCommerce (transaction costs evaluation)<\/p>\n<p>\u00a0 \u00a0 \u00a0 \u00a0 &#8211; Your own eCommerce, outsource, market places<\/p>\n<p>\u00a0 \u00a0 \u00a0 \u00a0&#8211; Possible risks and traps<\/p>\n<p>\u00a0 \u00a0 \u00a0 \u00a0&#8211; eCommerce team: what functions are necessary, who should be in-house, what can be given for the outsource<\/p>\n<ul>\n<li><strong>eCommerce management:<\/strong><\/li>\n<\/ul>\n<p>\u00a0 \u00a0 \u00a0 &#8211; Implementation of the traffic and managing the quality of implementation<\/p>\n<p>\u00a0 \u00a0 \u00a0 &#8211; Work with the client database<\/p>\n<p>\u00a0 \u00a0 \u00a0 &#8211; Customer Journey and how to work with CJM in eCommerce<\/p>\n<p><\/p>","excerpt":"","slug":"programa-rozvytku-z-internet-marketyngu-2019-02-18-13-16","image":{"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/02\/Internet_Marketing_05032019.png","id":167935,"extension":"png","width":370,"height":270,"filesize":29064,"sizes":{"thumbnail":{"width":150,"height":150,"mime-type":"image\/png","url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/02\/Internet_Marketing_05032019-150x150.png"},"medium":{"width":300,"height":219,"mime-type":"image\/png","url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/02\/Internet_Marketing_05032019-300x219.png"},"img_size_585_x_250":{"width":370,"height":250,"mime-type":"image\/png","url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/02\/Internet_Marketing_05032019-370x250.png"},"img_size_136_x_90":{"width":136,"height":90,"mime-type":"image\/png","filesize":6119,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/02\/Internet_Marketing_05032019-136x90.png"},"img_size_370_x_270":{"width":370,"height":270,"mime-type":"image\/png","filesize":28511,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/02\/Internet_Marketing_05032019-370x270.png"},"img_size_270_x_152":{"width":270,"height":152,"mime-type":"image\/png","url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/02\/Internet_Marketing_05032019-270x152.png"},"img_size_270_x_180":{"width":270,"height":180,"mime-type":"image\/png","url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/02\/Internet_Marketing_05032019-270x180.png"},"img_size_270_x_270":{"width":270,"height":270,"mime-type":"image\/png","url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/02\/Internet_Marketing_05032019-270x270.png"},"img_size_183_x_213":{"width":183,"height":213,"mime-type":"image\/png","url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/02\/Internet_Marketing_05032019-183x213.png"},"img_size_130_x_130":{"width":130,"height":130,"mime-type":"image\/png","url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/02\/Internet_Marketing_05032019-130x130.png"},"gallery_small":{"width":264,"height":175,"mime-type":"image\/png","url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/02\/Internet_Marketing_05032019-264x175.png"},"gallery_tall":{"width":264,"height":270,"mime-type":"image\/png","url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/02\/Internet_Marketing_05032019-264x270.png"},"office_gallery_nav":{"width":94,"height":94,"mime-type":"image\/png","url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/02\/Internet_Marketing_05032019-94x94.png"},"office_photo_gallery_big":{"width":370,"height":270,"mime-type":"image\/png","url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/02\/Internet_Marketing_05032019-370x270.png"},"office_photo_gallery_small":{"width":170,"height":170,"mime-type":"image\/png","url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/02\/Internet_Marketing_05032019-170x170.png"},"digest_slider_thumb":{"width":170,"height":120,"mime-type":"image\/png","url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/02\/Internet_Marketing_05032019-170x120.png"},"calendar_slider_logo":{"width":170,"height":90,"mime-type":"image\/png","url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/02\/Internet_Marketing_05032019-170x90.png"},"avatar_120":{"width":120,"height":120,"mime-type":"image\/png","url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/02\/Internet_Marketing_05032019-120x120.png"},"image_with_caption":{"width":270,"height":270,"mime-type":"image\/png","url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/02\/Internet_Marketing_05032019-270x270.png"},"latest_news":{"width":100,"height":100,"mime-type":"image\/png","url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/02\/Internet_Marketing_05032019-100x100.png"},"vacancies_company_logo":{"width":125,"height":70,"mime-type":"image\/png","url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/02\/Internet_Marketing_05032019-125x70.png"},"slider_featured_events_image":{"width":370,"height":270,"mime-type":"image\/png","filesize":28511,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/02\/Internet_Marketing_05032019-370x270.png"},"members_only_popular_options":{"width":90,"height":90,"mime-type":"image\/png","filesize":4725,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/02\/Internet_Marketing_05032019-90x90.png"},"company_logo_plate":{"width":100,"height":73,"mime-type":"image\/png","filesize":3712,"url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/02\/Internet_Marketing_05032019-100x73.png"}}},"all_day":false,"start_date":"2019-04-01 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\u043a\u0430\u0440'\u0454\u0440\u043d\u043e\u043c\u0443 \u0442\u0430 \u043e\u0441\u043e\u0431\u0438\u0441\u0442\u043e\u043c\u0443 \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u0456. \u0412\u0456\u0434\u043a\u0440\u0438\u0442\u0456 \u043b\u0435\u043a\u0446\u0456\u0457, \u0442\u0440\u0435\u043d\u0456\u043d\u0433\u0438, \u0442\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0434\u043e\u043f\u043e\u043c\u043e\u0436\u0443\u0442\u044c \u0437\u0430\u0432\u0436\u0434\u0438 \u0431\u0443\u0442\u0438 \u043d\u0430 \u0433\u0440\u0435\u0431\u043d\u0456 \u0445\u0432\u0438\u043b\u0456.<\/p>[:en]<p>The world moves very fast and, in order not to lose the pace, it is worthwhile always learning something new. You never know how your life will change.<\/p>\r\n<p>Management Development Centre is a project that aims to help in career and personal growth. Open lectures, trainings, and development programs will help to always be on rowing waves.<\/p>[:]","parent":0,"count":1345,"filter":"raw","order":"0","id":32,"urls":{"self":"https:\/\/eba.com.ua\/en\/wp-json\/tribe\/events\/v1\/categories\/32","collection":"https:\/\/eba.com.ua\/en\/wp-json\/tribe\/events\/v1\/categories"}}],"tags":[],"venue":[],"organizer":[],"json_ld":{"@context":"http:\/\/schema.org","@type":"Event","name":"[:ua]\u041f\u0440\u043e\u0433\u0440\u0430\u043c\u0430 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0437 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443[:en]Internet Marketing Development Programme[:]","description":"&lt;p&gt;\u0406\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u044f\u043a \u0441\u043a\u043b\u0430\u0434\u043e\u0432\u0430 \u0442\u0440\u0430\u0434\u0438\u0446\u0456\u0439\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u043d\u0430 \u0441\u044c\u043e\u0433\u043e\u0434\u043d\u0456\u0448\u043d\u0456\u0439 \u0434\u0435\u043d\u044c \u043d\u0430\u0431\u0440\u0430\u0432 \u0432\u0435\u043b\u0438\u0447\u0435\u0437\u043d\u0438\u0445 \u043e\u0431\u0435\u0440\u0442\u0456\u0432. \u041f\u0440\u0438 \u0439\u043e\u0433\u043e \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u0456 \u0446\u0456\u043d\u0438 \u043d\u0430 \u0442\u043e\u0432\u0430\u0440\u0438 \u0442\u0430 \u043f\u043e\u0441\u043b\u0443\u0433\u0438 \u0441\u0442\u0430\u044e\u0442\u044c \u043d\u0438\u0436\u0447\u0438\u043c\u0438, \u043e\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u043d\u0435\u043c\u0430\u0454 \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u043e\u0441\u0442\u0456 \u0443 \u0444\u0456\u0437\u0438\u0447\u043d\u0456\u0439 \u043f\u0440\u0438\u0441\u0443\u0442\u043d\u043e\u0441\u0442\u0456 \u0440\u043e\u0437\u0440\u043e\u0431\u043d\u0438\u043a\u0430. \u0422\u0430 \u043f\u0440\u0438 \u0446\u044c\u043e\u043c\u0443 \u0437\u0431\u0456\u043b\u044c\u0448\u0443\u0454\u0442\u044c\u0441\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0456\u044f \u0441\u0435\u0440\u0435\u0434 \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u043a\u0456\u0432, \u0454 \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u0456\u0441\u0442\u044c \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u043e \u0434\u0438\u0432\u0443\u0432\u0430\u0442\u0438. \u0412\u0456\u0434\u043c\u0456\u043d\u043d\u0456\u0441\u0442\u044e \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0432\u0456\u0434 \u0439\u043e\u0433\u043e \u043a\u043e\u043d\u0441\u0435\u0440\u0432\u0430\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0432\u0430\u0440\u0456\u0430\u043d\u0442\u0443 \u0454 \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u0456\u043d\u0442\u0435\u0440\u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456, \u0442\u043e\u0431\u0442\u043e \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u043d\u0430\u043f\u0440\u044f\u043c\u0443 \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u0443\u0432\u0430\u0442\u0438 \u0441\u043f\u0456\u0432\u043f\u0440\u0430\u0446\u044e \u0437 [&hellip;]&lt;\/p&gt;\\n","image":"https:\/\/eba.com.ua\/wp-content\/uploads\/2019\/02\/Internet_Marketing_05032019.png","url":"https:\/\/eba.com.ua\/en\/event\/programa-rozvytku-z-internet-marketyngu-2019-02-18-13-16\/","performer":[{"@type":"Person","name":"Maksym Khomenko"},{"@type":"Person","name":"Inna Makoterska"},{"@type":"Person","name":"Anton Lipskiy"},{"@type":"Person","name":"\u0410\u043d\u0442\u043e\u043d \u0412\u043e\u0440\u043e\u043d\u044e\u043a"},{"@type":"Person","name":"Julia Shylova"}],"startDate":"2019-04-01T16:00:00+00:00","endDate":"2019-04-17T20:00:00+00:00"}}