{"id":153165,"global_id":"eba.com.ua\/en?id=153165","global_id_lineage":["eba.com.ua\/en?id=153165"],"author":"10406","status":"publish","date":"2018-12-05 11:43:18","date_utc":"2018-12-05 09:43:18","modified":"2018-12-07 13:39:28","modified_utc":"2018-12-07 11:39:28","url":"https:\/\/eba.com.ua\/en\/event\/programa-rozvytku-z-anglijskoyi-movy-dlya-marketologiv-ta-pr-spetsialistiv-2018-12-05-11-43\/","rest_url":"https:\/\/eba.com.ua\/en\/wp-json\/tribe\/events\/v1\/events\/153165","title":"[:ua]\u041f\u0440\u043e\u0433\u0440\u0430\u043c\u0430 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0437 \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u0457 \u043c\u043e\u0432\u0438 \u0434\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0456\u0432 \u0442\u0430 PR \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u0456\u0441\u0442\u0456\u0432[:en]Development Programme on English Skills for Marketing and PR[:]","description":"<p><\/p>\n<p>EBA Management Development Centre Team together with UNIVERSE CENTRE LLC invites you to join the <strong>Development Programme on English Skills for Marketing and PR\u00a0<\/strong>which will be held in the format of workshops once a week.<\/p>\n<p>The course is designed for Intermediate and above English learners, who are interested in relevant to Marketing and PR topics and need to communicate both confidently and effectively in English. This intensive special course will help you prepare to work internationally. There is particular emphasis on the relevant vocabulary and speaking skills needed to work efficiently in English. You will have a chance to improve your English, get more confident in speaking and share your experience with your group mates.<\/p>\n<p>It\u2019s an intensive course of ten 90-minute classes covering 9 topics with many useful practical situations where students will have a lot of business like role plays.<\/p>\n<p>Having successfully finished the Programme, you will receive certificate of completion.<\/p>\n<p><strong>TARGET AUDIENCE<\/strong><\/p>\n<p>Those who wants to improve his\/her English skills for solving business-tasks and get additional practice (the required level of English is intermediate and higher).<\/p>\n<p><strong>SYLLABUS<\/strong><\/p>\n<p><strong>MODULE 1 \u2013 February\u00a019, 2019<\/strong><\/p>\n<ul>\n<li>Self-marketing as the first step in the marketing route.<\/li>\n<li>\u00abAll about people\u00bb effect.<\/li>\n<li>Service economy vs experience economy.<\/li>\n<\/ul>\n<p><strong>MODULE 2 \u2013\u00a0<\/strong><strong>February\u00a0 26, 2019<\/strong><\/p>\n<ul>\n<li>Presenting your public face.<\/li>\n<li>Public relations, media relations, communication.<\/li>\n<\/ul>\n<p><strong>MODULE 3 \u2013\u00a0<\/strong><strong>March 05, <\/strong><strong>2019<\/strong><\/p>\n<ul>\n<li>Marketing storytelling or how to convey an idea.<\/li>\n<\/ul>\n<p><strong>MODULE 4 \u2013\u00a0March 12, 2019<\/strong><\/p>\n<ul>\n<li>Creative marketing.<\/li>\n<\/ul>\n<p><strong>MODULE 5\u00a0<\/strong> <strong>\u2013\u00a0March 19, 2019<\/strong><\/p>\n<ul>\n<li>Helicopter view: planning and strategy.<\/li>\n<li>The four Ps.<\/li>\n<li>Implementing profitable service strategies.<\/li>\n<\/ul>\n<p><strong>MODULE 6 \u2013\u00a0March 26, 2019<\/strong><\/p>\n<ul>\n<li>Branding: weak and strong points.<\/li>\n<li>Rebranding.<\/li>\n<li>Launching new products.<\/li>\n<\/ul>\n<p><strong>MODULE 7\u00a0<\/strong>\u2013 <strong>April 02, <\/strong><strong>2019<\/strong><\/p>\n<ul>\n<li>Millennials under microscope: what they buy; how they pay; what they want.<\/li>\n<li>The market of future.<\/li>\n<\/ul>\n<p><strong>MODULE 8<\/strong><strong> \u2013 April 09, 2019<\/strong><\/p>\n<ul>\n<li>Digital marketing.<\/li>\n<li>Social media marketing.<\/li>\n<\/ul>\n<p><strong>MODULE 9 \u2013 April 16, 2019<\/strong><\/p>\n<ul>\n<li>Attracting a client.<\/li>\n<li>Managing the customer Interface.<\/li>\n<li>Complaint handling and service recovery.<\/li>\n<li>Striving for service leadership.<\/li>\n<\/ul>\n<p><strong>MODULE <\/strong><strong>10 \u2013 April 23, 2019<\/strong><\/p>\n<ul>\n<li>Revision.<\/li>\n<li>Final assessment.<\/li>\n<\/ul>\n<p><\/p>","excerpt":"","slug":"programa-rozvytku-z-anglijskoyi-movy-dlya-marketologiv-ta-pr-spetsialistiv-2018-12-05-11-43","image":false,"all_day":false,"start_date":"2019-02-19 18:30:00","start_date_details":{"year":"2019","month":"02","day":"19","hour":"18","minutes":"30","seconds":"00"},"end_date":"2019-04-23 20:00:00","end_date_details":{"year":"2019","month":"04","day":"23","hour":"20","minutes":"00","seconds":"00"},"utc_start_date":"2019-02-19 16:30:00","utc_start_date_details":{"year":"2019","month":"02","day":"19","hour":"16","minutes":"30","seconds":"00"},"utc_end_date":"2019-04-23 17:00:00","utc_end_date_details":{"year":"2019","month":"04","day":"23","hour":"17","minutes":"00","seconds":"00"},"timezone":"Europe\/Kiev","timezone_abbr":"EET","cost":"","cost_details":{"currency_symbol":"","currency_code":"","currency_position":"prefix","values":[]},"website":"","show_map":true,"show_map_link":true,"hide_from_listings":false,"sticky":false,"featured":false,"categories":[{"name":"\u041f\u0440\u043e\u0433\u0440\u0430\u043c\u0438","slug":"programy","term_group":0,"term_taxonomy_id":35,"taxonomy":"tribe_events_cat","description":"","parent":32,"count":236,"filter":"raw","order":"0","id":35,"urls":{"self":"https:\/\/eba.com.ua\/en\/wp-json\/tribe\/events\/v1\/categories\/35","collection":"https:\/\/eba.com.ua\/en\/wp-json\/tribe\/events\/v1\/categories","up":"https:\/\/eba.com.ua\/en\/wp-json\/tribe\/events\/v1\/categories\/32"}},{"name":"\u0420\u043e\u0437\u0432\u0438\u0442\u043e\u043a","slug":"rozvytok","term_group":0,"term_taxonomy_id":32,"taxonomy":"tribe_events_cat","description":"[:ua]<p>\u0421\u0432\u0456\u0442 \u0440\u0443\u0445\u0430\u0454\u0442\u044c\u0441\u044f \u0434\u0443\u0436\u0435 \u0448\u0432\u0438\u0434\u043a\u043e \u0456, \u0449\u043e\u0431 \u043d\u0435 \u0432\u0442\u0440\u0430\u0442\u0438\u0442\u0438 \u0442\u0435\u043c\u043f\u0443, \u0432\u0430\u0440\u0442\u043e \u0437\u0430\u0432\u0436\u0434\u0438 \u0432\u0447\u0438\u0442\u0438\u0441\u044c \u0447\u043e\u043c\u0443\u0441\u044c \u043d\u043e\u0432\u043e\u043c\u0443. \u041d\u0456\u043a\u043e\u043b\u0438 \u043d\u0435 \u0437\u043d\u0430\u0454\u0448 \u044f\u043a \u0437\u043c\u0456\u043d\u0438\u0442\u044c\u0441\u044f \u0442\u0432\u043e\u0454 \u0436\u0438\u0442\u0442\u044f.<\/p>\r\n<p>\u0426\u0435\u043d\u0442\u0440 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u043e\u0433\u043e \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 - \u043f\u0440\u043e\u0435\u043a\u0442, \u0449\u043e \u043f\u043e\u043a\u043b\u0438\u043a\u0430\u043d\u0438\u0439 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u0442\u0438 \u0432 \u043a\u0430\u0440'\u0454\u0440\u043d\u043e\u043c\u0443 \u0442\u0430 \u043e\u0441\u043e\u0431\u0438\u0441\u0442\u043e\u043c\u0443 \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u0456. \u0412\u0456\u0434\u043a\u0440\u0438\u0442\u0456 \u043b\u0435\u043a\u0446\u0456\u0457, \u0442\u0440\u0435\u043d\u0456\u043d\u0433\u0438, \u0442\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0434\u043e\u043f\u043e\u043c\u043e\u0436\u0443\u0442\u044c \u0437\u0430\u0432\u0436\u0434\u0438 \u0431\u0443\u0442\u0438 \u043d\u0430 \u0433\u0440\u0435\u0431\u043d\u0456 \u0445\u0432\u0438\u043b\u0456.<\/p>[:en]<p>The world moves very fast and, in order not to lose the pace, it is worthwhile always learning something new. You never know how your life will change.<\/p>\r\n<p>Management Development Centre is a project that aims to help in career and personal growth. Open lectures, trainings, and development programs will help to always be on rowing waves.<\/p>[:]","parent":0,"count":1291,"filter":"raw","order":"0","id":32,"urls":{"self":"https:\/\/eba.com.ua\/en\/wp-json\/tribe\/events\/v1\/categories\/32","collection":"https:\/\/eba.com.ua\/en\/wp-json\/tribe\/events\/v1\/categories"}}],"tags":[],"venue":[],"organizer":[],"json_ld":{"@context":"http:\/\/schema.org","@type":"Event","name":"[:ua]\u041f\u0440\u043e\u0433\u0440\u0430\u043c\u0430 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0437 \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u0457 \u043c\u043e\u0432\u0438 \u0434\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0456\u0432 \u0442\u0430 PR \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u0456\u0441\u0442\u0456\u0432[:en]Development Programme on English Skills for Marketing and PR[:]","description":"&lt;p&gt;\u041a\u043e\u043c\u0430\u043d\u0434\u0430 \u0426\u0435\u043d\u0442\u0440\u0443 \u041f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u043e\u0433\u043e \u0420\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0441\u043f\u0456\u043b\u044c\u043d\u043e \u0437 UNIVERSE CENTRE LLC \u043f\u0440\u043e\u043f\u043e\u043d\u0443\u0454 \u0434\u043e\u043b\u0443\u0447\u0438\u0442\u0438\u0441\u044f \u0434\u043e \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u043e\u0433\u043e \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443: \u0410\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u0430 \u0434\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0456\u0432 \u0442\u0430 PR \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u0456\u0441\u0442\u0456\u0432, \u044f\u043a\u0430 \u0431\u0443\u0434\u0435 \u043f\u0440\u043e\u0445\u043e\u0434\u0438\u0442\u0438 \u0432 \u0444\u043e\u0440\u043c\u0430\u0442\u0456 \u043c\u0430\u0439\u0441\u0442\u0435\u0440 \u043a\u043b\u0430\u0441\u0456\u0432 \u043e\u0434\u0438\u043d \u0440\u0430\u0437 \u043d\u0430 \u0442\u0438\u0436\u0434\u0435\u043d\u044c. \u0414\u0430\u043d\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430 \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u0430 \u0434\u043b\u044f \u0431\u0430\u0436\u0430\u044e\u0447\u0438\u0445, \u0443 \u044f\u043a\u0438\u0445 \u0440\u0456\u0432\u0435\u043d\u044c \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u0457 \u043c\u043e\u0432\u0438 \u2013 \u0441\u0435\u0440\u0435\u0434\u043d\u0456\u0439 \u0456 \u0432\u0438\u0449\u0435, \u0445\u0442\u043e \u0437\u0430\u0446\u0456\u043a\u0430\u0432\u043b\u0435\u043d\u0438\u0439 \u0443 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0456\u0439 \u0442\u0430 PR-\u0441\u0444\u0435\u0440\u0430\u0445 \u0442\u0430 \u043f\u043e\u0432\u0438\u043d\u043d\u0438\u0439 \u0441\u043f\u0456\u043b\u043a\u0443\u0432\u0430\u0442\u0438\u0441\u044f [&hellip;]&lt;\/p&gt;\\n","url":"https:\/\/eba.com.ua\/en\/event\/programa-rozvytku-z-anglijskoyi-movy-dlya-marketologiv-ta-pr-spetsialistiv-2018-12-05-11-43\/","performer":[{"@type":"Person","name":"Galyna Onyshchuk"},{"@type":"Person","name":"Anastasiia Meleshchenkova"}],"startDate":"2019-02-19T18:30:00+00:00","endDate":"2019-04-23T20:00:00+00:00"}}