{"id":123661,"global_id":"eba.com.ua\/en?id=123661","global_id_lineage":["eba.com.ua\/en?id=123661"],"author":"4513","status":"publish","date":"2018-07-27 23:48:56","date_utc":"2018-07-27 20:48:56","modified":"2018-08-31 16:36:49","modified_utc":"2018-08-31 13:36:49","url":"https:\/\/eba.com.ua\/en\/event\/vidkrita-lektsiya-marketing-vrazhen-tse-ne-lishe-pro-zahodi-2018-07-27-23-48\/","rest_url":"https:\/\/eba.com.ua\/en\/wp-json\/tribe\/events\/v1\/events\/123661","title":"[:ua]\u0412\u0456\u0434\u043a\u0440\u0438\u0442\u0430 \u043b\u0435\u043a\u0446\u0456\u044f: \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432\u0440\u0430\u0436\u0435\u043d\u044c &#8211; \u0446\u0435 \u043d\u0435 \u043b\u0438\u0448\u0435 \u043f\u0440\u043e \u0437\u0430\u0445\u043e\u0434\u0438[:en]Open Lecture: Experiential Marketing Is Not Only About Events[:]","description":"<p><\/p>\n<p class=\"Body\"><span lang=\"EN-US\">Experiential Marketing (marketing of impressions) is a mutually beneficial interaction in a real (physical) world between a brand and a consumer. By the word &#8220;interactions&#8221; we mean new experience, impressions, positive emotions, that a consumer acquires in contact with a brand. In its turn, this creates an additional value of a brand in the eyes of a consumer.\u00a0<\/span><span lang=\"EN-US\">The fundamental difference between experiential marketing and other marketing disciplines is that it is a technique rather than a channel. The word \u201cexperiential\u201d by its nature is not a noun but an adjective. It speaks about the essence of what is happening, not about the place.<\/span><\/p>\n<p>EBA Management Development Centre team together with Adsapience invite you to participate in the <strong>Open Lecture: Experiential Marketing Is Not Only About Events.<\/strong><\/p>\n<p><strong>Outcome:\u00a0<\/strong><\/p>\n<ul>\n<li>The global reasons why experiential marketing has become more and more relevant in recent years<\/li>\n<li>Basic principles\u00a0<\/li>\n<li>The most significant features of experiential marketing in global case studies<\/li>\n<li>Criteria for ideas that can conquer consumer&#8217;s love to a brand<\/li>\n<li>A complex approach to accessing the effectiveness of experiential marketing projects<\/li>\n<li>Solutions of decreasing contact cost in experiential marketing projects<\/li>\n<li>Experts\u2019 forecasts for 2018: what areas of experiential marketing will be the most effective<\/li>\n<li>Estimation of experiential marketing on the Ukrainian market on local case studies examples<\/li>\n<\/ul>\n<p><strong>Speaker: Oleg Bertush,<\/strong>Chief Business Development and Innovations Officer, Adsapience, more than 15 years experience in ATL and BTL, working for a long time in a network agency Momentum (McCann WorldGroup), as well as TMA Draft, Scholz and Friends Kyiv and Arc Ukraine marketing agencies.<\/p>\n<p><strong>Partner:<\/strong>\u00a0<a href=\"http:\/\/www.adsapience.com\/\">Adsapience<\/a><\/p>\n<p><strong>Target audience: <\/strong>business owners and company executives, marketers, PR and event managers, other communication specialists who are interested in event marketing.<\/p>\n<p><strong>Topics under discussion:\u00a0<\/strong><\/p>\n<ul>\n<li>What the term experiential marketing includes. Its place in the communication mix<\/li>\n<li>The process of developing experiential marketing projects (main stages, key elements, details to pay attention, timing, budget)<\/li>\n<li>Global trends in experiential marketing (international case studies)<\/li>\n<li>Local trends in experiential marketing (Ukrainian case studies)<\/li>\n<li>Measurement of efficiency. Methodology and metrics<\/li>\n<\/ul>\n<p><span style=\"color: #ff0000;\"><strong>Registration is obligatory. To become a participant, please, click the \u201cRegister\u201d button.\u00a0Only the users of the EBA site can register at the event.\u00a0Number of\u00a0listeners<\/strong>\u00a0<strong>is limited.\u00a0Should you have any questions, please,\u00a0write at\u00a0<\/strong><a style=\"color: #ff0000;\" href=\"mailto:development@eba.com.ua\"><strong>development@eba.com.ua<\/strong><\/a><strong>\u00a0or call (044) 496-06-01.<\/strong><\/span><\/p>\n<p><\/p>","excerpt":"","slug":"vidkrita-lektsiya-marketing-vrazhen-tse-ne-lishe-pro-zahodi-2018-07-27-23-48","image":false,"all_day":false,"start_date":"2018-09-27 10:00:00","start_date_details":{"year":"2018","month":"09","day":"27","hour":"10","minutes":"00","seconds":"00"},"end_date":"2018-09-27 12:00:00","end_date_details":{"year":"2018","month":"09","day":"27","hour":"12","minutes":"00","seconds":"00"},"utc_start_date":"2018-09-27 07:00:00","utc_start_date_details":{"year":"2018","month":"09","day":"27","hour":"07","minutes":"00","seconds":"00"},"utc_end_date":"2018-09-27 09:00:00","utc_end_date_details":{"year":"2018","month":"09","day":"27","hour":"09","minutes":"00","seconds":"00"},"timezone":"Europe\/Kiev","timezone_abbr":"EEST","cost":"","cost_details":{"currency_symbol":"","currency_code":"","currency_position":"prefix","values":[]},"website":"","show_map":true,"show_map_link":true,"hide_from_listings":false,"sticky":false,"featured":false,"categories":[{"name":"\u0412\u0456\u0434\u043a\u0440\u0438\u0442\u0456 \u043b\u0435\u043a\u0446\u0456\u0457","slug":"vidkryti-lektsiyi","term_group":0,"term_taxonomy_id":33,"taxonomy":"tribe_events_cat","description":"","parent":32,"count":938,"filter":"raw","order":"0","id":33,"urls":{"self":"https:\/\/eba.com.ua\/en\/wp-json\/tribe\/events\/v1\/categories\/33","collection":"https:\/\/eba.com.ua\/en\/wp-json\/tribe\/events\/v1\/categories","up":"https:\/\/eba.com.ua\/en\/wp-json\/tribe\/events\/v1\/categories\/32"}},{"name":"\u0420\u043e\u0437\u0432\u0438\u0442\u043e\u043a","slug":"rozvytok","term_group":0,"term_taxonomy_id":32,"taxonomy":"tribe_events_cat","description":"[:ua]<p>\u0421\u0432\u0456\u0442 \u0440\u0443\u0445\u0430\u0454\u0442\u044c\u0441\u044f \u0434\u0443\u0436\u0435 \u0448\u0432\u0438\u0434\u043a\u043e \u0456, \u0449\u043e\u0431 \u043d\u0435 \u0432\u0442\u0440\u0430\u0442\u0438\u0442\u0438 \u0442\u0435\u043c\u043f\u0443, \u0432\u0430\u0440\u0442\u043e \u0437\u0430\u0432\u0436\u0434\u0438 \u0432\u0447\u0438\u0442\u0438\u0441\u044c \u0447\u043e\u043c\u0443\u0441\u044c \u043d\u043e\u0432\u043e\u043c\u0443. \u041d\u0456\u043a\u043e\u043b\u0438 \u043d\u0435 \u0437\u043d\u0430\u0454\u0448 \u044f\u043a \u0437\u043c\u0456\u043d\u0438\u0442\u044c\u0441\u044f \u0442\u0432\u043e\u0454 \u0436\u0438\u0442\u0442\u044f.<\/p>\r\n<p>\u0426\u0435\u043d\u0442\u0440 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u043e\u0433\u043e \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 - \u043f\u0440\u043e\u0435\u043a\u0442, \u0449\u043e \u043f\u043e\u043a\u043b\u0438\u043a\u0430\u043d\u0438\u0439 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u0442\u0438 \u0432 \u043a\u0430\u0440'\u0454\u0440\u043d\u043e\u043c\u0443 \u0442\u0430 \u043e\u0441\u043e\u0431\u0438\u0441\u0442\u043e\u043c\u0443 \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u0456. \u0412\u0456\u0434\u043a\u0440\u0438\u0442\u0456 \u043b\u0435\u043a\u0446\u0456\u0457, \u0442\u0440\u0435\u043d\u0456\u043d\u0433\u0438, \u0442\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0434\u043e\u043f\u043e\u043c\u043e\u0436\u0443\u0442\u044c \u0437\u0430\u0432\u0436\u0434\u0438 \u0431\u0443\u0442\u0438 \u043d\u0430 \u0433\u0440\u0435\u0431\u043d\u0456 \u0445\u0432\u0438\u043b\u0456.<\/p>[:en]<p>The world moves very fast and, in order not to lose the pace, it is worthwhile always learning something new. You never know how your life will change.<\/p>\r\n<p>Management Development Centre is a project that aims to help in career and personal growth. Open lectures, trainings, and development programs will help to always be on rowing waves.<\/p>[:]","parent":0,"count":1380,"filter":"raw","order":"0","id":32,"urls":{"self":"https:\/\/eba.com.ua\/en\/wp-json\/tribe\/events\/v1\/categories\/32","collection":"https:\/\/eba.com.ua\/en\/wp-json\/tribe\/events\/v1\/categories"}}],"tags":[],"venue":[],"organizer":[],"json_ld":{"@context":"http:\/\/schema.org","@type":"Event","name":"[:ua]\u0412\u0456\u0434\u043a\u0440\u0438\u0442\u0430 \u043b\u0435\u043a\u0446\u0456\u044f: \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432\u0440\u0430\u0436\u0435\u043d\u044c &#8211; \u0446\u0435 \u043d\u0435 \u043b\u0438\u0448\u0435 \u043f\u0440\u043e \u0437\u0430\u0445\u043e\u0434\u0438[:en]Open Lecture: Experiential Marketing Is Not Only About Events[:]","description":"&lt;p&gt;Experiential Marketing (\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432\u0440\u0430\u0436\u0435\u043d\u044c) - \u0446\u0435 \u0432\u0437\u0430\u0454\u043c\u043e\u0432\u0438\u0433\u0456\u0434\u043d\u0456 \u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u0457 \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c\u0443 (\u0444\u0456\u0437\u0438\u0447\u043d\u043e\u043c\u0443) \u0441\u0432\u0456\u0442\u0456 \u043c\u0456\u0436 \u0431\u0440\u0435\u043d\u0434\u043e\u043c \u0456 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0435\u043c. \u041f\u0456\u0434 \u0441\u043b\u043e\u0432\u043e\u043c \u201c\u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u0457\u201d \u0440\u043e\u0437\u0443\u043c\u0456\u0454\u043c\u043e \u043d\u043e\u0432\u0438\u0439 \u0434\u043e\u0441\u0432\u0456\u0434 (experience), \u0432\u0440\u0430\u0436\u0435\u043d\u043d\u044f, \u043f\u043e\u0437\u0438\u0442\u0438\u0432\u043d\u0456 \u0435\u043c\u043e\u0446\u0456\u0457, \u044f\u043a\u0456 \u043d\u0430\u0431\u0443\u0432\u0430\u0454 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447, \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0443\u044e\u0447\u0438 \u0437 \u0431\u0440\u0435\u043d\u0434\u043e\u043c. \u0426\u0435 \u0432 \u0441\u0432\u043e\u044e \u0447\u0435\u0440\u0433\u0443 \u0444\u043e\u0440\u043c\u0443\u0454 \u0434\u043e\u0434\u0430\u0442\u043a\u043e\u0432\u0443 \u0446\u0456\u043d\u043d\u0456\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0443 \u0432 \u043e\u0447\u0430\u0445 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0430.\u00a0\u041f\u0440\u0438\u043d\u0446\u0438\u043f\u043e\u0432\u0430 \u0432\u0456\u0434\u043c\u0456\u043d\u043d\u0456\u0441\u0442\u044c experiential marketing \u0432\u0456\u0434 \u0456\u043d\u0448\u0438\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0434\u0438\u0441\u0446\u0438\u043f\u043b\u0456\u043d, \u0442\u0435 \u0449\u043e \u0432\u0456\u043d \u0454 \u0442\u0435\u0445\u043d\u0456\u043a\u043e\u044e, [&hellip;]&lt;\/p&gt;\\n","url":"https:\/\/eba.com.ua\/en\/event\/vidkrita-lektsiya-marketing-vrazhen-tse-ne-lishe-pro-zahodi-2018-07-27-23-48\/","performer":[{"@type":"Person","name":"Oleg Bertush"}],"startDate":"2018-09-27T10:00:00+00:00","endDate":"2018-09-27T12:00:00+00:00"}}