{"version":"1.0","provider_name":"European Business Association","provider_url":"https:\/\/eba.com.ua\/en","author_name":"valeriia.diachok@eba.com.ua","author_url":"https:\/\/eba.com.ua\/en\/author\/valeriia-diachok-eba-com-ua\/","title":"Threads for brands: what works and what doesn\u2019t - European Business Association","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"qKNXWcXGoj\"><a href=\"https:\/\/eba.com.ua\/en\/threads-dlya-brendiv-shho-pratsyuye-a-shho-ni\/\">[:ua]Threads \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u0456\u0432: \u0449\u043e \u043f\u0440\u0430\u0446\u044e\u0454, \u0430 \u0449\u043e \u2014 \u043d\u0456[:en]Threads for brands: what works and what doesn\u2019t[:]<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/eba.com.ua\/en\/threads-dlya-brendiv-shho-pratsyuye-a-shho-ni\/embed\/#?secret=qKNXWcXGoj\" width=\"600\" height=\"338\" title=\"&#8220;[:ua]Threads \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u0456\u0432: \u0449\u043e \u043f\u0440\u0430\u0446\u044e\u0454, \u0430 \u0449\u043e \u2014 \u043d\u0456[:en]Threads for brands: what works and what doesn\u2019t[:]&#8221; &#8212; European Business Association\" data-secret=\"qKNXWcXGoj\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),l=0;l<n.length;l++)n[l].style.display=\"none\";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=d.createElement(\"a\"),a=d.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/05\/treds-1.png","thumbnail_width":624,"thumbnail_height":264,"description":"On 27 May, within the Marketing and Communications Committee of the European Business Association, a webinar titled \u201cThreads for Brands: Launch, Metrics, Case Studies\u201d took place, featuring speakers Olena Shulha, Head of SMM at COMFY, and Viktoriia Semeniuk, Head of SMM and digital marketing expert. Viktoriia Semeniuk emphasised that the most common mistake brands make [&hellip;]"}