{"version":"1.0","provider_name":"European Business Association","provider_url":"https:\/\/eba.com.ua\/en","author_name":"Katia Chaikovska","author_url":"https:\/\/eba.com.ua\/en\/author\/katia-chaikovska-eba-com-ua\/","title":"Global trends of experiential marketing and how to adapt them to Ukrainian realities - European Business Association","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"ah0iAMOxPZ\"><a href=\"https:\/\/eba.com.ua\/en\/experiential-marketing-vs-event-marketing\/\">[:ua]\u0413\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u0456 \u0442\u0440\u0435\u043d\u0434\u0438 experiential marketing \u0456 \u044f\u043a \u0457\u0445 \u0430\u0434\u0430\u043f\u0442\u0443\u0432\u0430\u0442\u0438 \u0434\u043e \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0445 \u0440\u0435\u0430\u043b\u0456\u0439[:en]Global trends of experiential marketing and how to adapt them to Ukrainian realities[:]<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/eba.com.ua\/en\/experiential-marketing-vs-event-marketing\/embed\/#?secret=ah0iAMOxPZ\" width=\"600\" height=\"338\" title=\"&#8220;[:ua]\u0413\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u0456 \u0442\u0440\u0435\u043d\u0434\u0438 experiential marketing \u0456 \u044f\u043a \u0457\u0445 \u0430\u0434\u0430\u043f\u0442\u0443\u0432\u0430\u0442\u0438 \u0434\u043e \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0445 \u0440\u0435\u0430\u043b\u0456\u0439[:en]Global trends of experiential marketing and how to adapt them to Ukrainian realities[:]&#8221; &#8212; European Business Association\" data-secret=\"ah0iAMOxPZ\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),l=0;l<n.length;l++)n[l].style.display=\"none\";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=d.createElement(\"a\"),a=d.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2018\/08\/Oleg_Bertush.png","thumbnail_width":300,"thumbnail_height":300,"description":"In Ukraine, 2018 actually became a year of rethinking both the classic tactical marketing tools and the traditional approaches to sponsorship and partnership projects. In Adsapience we have identified six global experiential marketing trends that we can effectively adapt to both local objectives and budgets. Today in marketing more advanced technologies are used to get [&hellip;]"}