{"version":"1.0","provider_name":"European Business Association","provider_url":"https:\/\/eba.com.ua\/en","author_name":"hryshko.yuliia@eba.com.ua","author_url":"https:\/\/eba.com.ua\/en\/author\/hryshko-yuliia-eba-com-ua\/","title":"Online-Lecture: Marketing Mix Modeling: How Data Science Helps Improve the Effectiveness of Business Marketing Activities - European Business Association","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"ldQ6m07Ru7\"><a href=\"https:\/\/eba.com.ua\/en\/event\/online-lektsiya-2025-02-27-11-12\/\">[:ua]Online-\u043b\u0435\u043a\u0446\u0456\u044f: Marketing Mix Modeling: \u044f\u043a Data Science \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454 \u043f\u0456\u0434\u0432\u0438\u0449\u0438\u0442\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0457 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u0431\u0456\u0437\u043d\u0435\u0441\u0443[:en]Online-Lecture: Marketing Mix Modeling: How Data Science Helps Improve the Effectiveness of Business Marketing Activities[:]<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/eba.com.ua\/en\/event\/online-lektsiya-2025-02-27-11-12\/embed\/#?secret=ldQ6m07Ru7\" width=\"600\" height=\"338\" title=\"&#8220;[:ua]Online-\u043b\u0435\u043a\u0446\u0456\u044f: Marketing Mix Modeling: \u044f\u043a Data Science \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454 \u043f\u0456\u0434\u0432\u0438\u0449\u0438\u0442\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0457 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u0431\u0456\u0437\u043d\u0435\u0441\u0443[:en]Online-Lecture: Marketing Mix Modeling: How Data Science Helps Improve the Effectiveness of Business Marketing Activities[:]&#8221; &#8212; European Business Association\" data-secret=\"ldQ6m07Ru7\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),l=0;l<n.length;l++)n[l].style.display=\"none\";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=d.createElement(\"a\"),a=d.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2025\/02\/16x9-1-ukr-1.png","thumbnail_width":1920,"thumbnail_height":1080,"description":"In modern marketing, data-driven decision-making is critical, as businesses now, more than ever, need effective solutions and informed answers to questions about how to best allocate marketing budgets, which channels are yielding the highest return, and what the impact of future campaigns will be. Marketing Mix Modeling (MMM) is an approach that allows you to [&hellip;]"}