{"version":"1.0","provider_name":"European Business Association","provider_url":"https:\/\/eba.com.ua\/en","author_name":"Katia Chaikovska","author_url":"https:\/\/eba.com.ua\/en\/author\/katia-chaikovska-eba-com-ua\/","title":"Challenging Approach to Increasing Sales Effectiveness in B2B - European Business Association","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"1q35ZxGo5Y\"><a href=\"https:\/\/eba.com.ua\/en\/challenger-pidhid-do-pidvyshhennya-efektyvnosti-prodazh-u-v2v\/\">[:ua]Challenger-\u043f\u0456\u0434\u0445\u0456\u0434 \u0434\u043e \u043f\u0456\u0434\u0432\u0438\u0449\u0435\u043d\u043d\u044f \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u043f\u0440\u043e\u0434\u0430\u0436 \u0443 \u04122\u0412[:en]Challenging Approach to Increasing Sales Effectiveness in B2B[:]<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/eba.com.ua\/en\/challenger-pidhid-do-pidvyshhennya-efektyvnosti-prodazh-u-v2v\/embed\/#?secret=1q35ZxGo5Y\" width=\"600\" height=\"338\" title=\"&#8220;[:ua]Challenger-\u043f\u0456\u0434\u0445\u0456\u0434 \u0434\u043e \u043f\u0456\u0434\u0432\u0438\u0449\u0435\u043d\u043d\u044f \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u043f\u0440\u043e\u0434\u0430\u0436 \u0443 \u04122\u0412[:en]Challenging Approach to Increasing Sales Effectiveness in B2B[:]&#8221; &#8212; European Business Association\" data-secret=\"1q35ZxGo5Y\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),l=0;l<n.length;l++)n[l].style.display=\"none\";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=d.createElement(\"a\"),a=d.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/eba.com.ua\/wp-content\/uploads\/2017\/04\/SHL_1_2017_04052020.png","thumbnail_width":400,"thumbnail_height":400,"description":"Author: Svitlana Nemyria, CEO SHL Ukraine, PhD, Certified coach at CCU, AMA, MDI, EBA HR Committee Board member for 2017 The sales world has changed dramatically during last years. If earlier we compete in speed of engagement and better sales process, now we compete against customers\u2019 ability to learn on their own and \u201cunteaching\u201d them [&hellip;]"}