Advertisement and promotion of medicines on the Internet: a series of seminars

16/ 09/ 2019

1, 15, 29 October, 2019, 10:00 – 12:00, Conference hall of Business Centre “Illinsky”, 8 Illinska Str.

Legal Alliance Company invites you to take part in three workshops devoted to the legal aspects of medicines advertisement and promotion on the web-sites, social networks, blogs and mobile applications/programs.

The workshops are developed special for marketing and brand-managers of RX and OTC medicines to equip them with the necessary enforcement experience and knowledge in medicines promotion on the Internet, in particular:

  • Workshop 1 – Promotion of medicines on the web-sites – 1 October.
  • Workshop 2 – Medicines promotion on the YouTube, social networks and blogs – 15 October.
  • Workshop 3 – Medicines promotion on the mobile applications and special programs – 29 October.

During the event, we will discuss more closely all important directions of promotion – from the advertisement rules to the questions related to promotion campaigns and focus on every individual case of the participating companies. Our professional speakers are:

  • Nataliia Abramovych, associate, mediator at Legal Alliance Company;
  • Khrystyna Sushkevych, associate at Legal Alliance Company;
  • Oleksiy Bezhevets, attorney-at-law, partner at Legal Alliance Company;
  • Andriy Gorbatenko, attorney-at-law, partner at Legal Alliance Company.

Marketing and brand-managers, BD-managers, lawyers of pharmaceutical companies, managers of Internet resources are invited to participate.

ORGANIZATIONAL ISSUES

Working languages: Ukrainian and Russian.

Participation fee: UAH 2,000. If you pay for 3 workshops, the additional discount is – 20%. (UAH 4,800). Special discount 20% for clients of Legal Alliance Company and EBA’s Health Care Committee members (UAH 3840).

Preliminary registration of participants and accreditation of mass media required.

For more details call at: +38 (044) 425 4050, news@l-a.com.ua or marketing@l-a.com.ua.

We will be glad to see you and your colleagues among participants of the event!

Registration

WORKSHOPS AGENDA

WORKSHOP 1. Promotion of medicines on the websites.

9:30 – 10:00 Registration. Welcome coffee.

10:00 – 10:50 Website as an instrument to promote medicines:

  • Details of RX medicines promotion on the web-sites, information portals.
  • Ways to promote OTC medicines on the web-sites.
  • Special offers and discounts.
  • Issues related to the medicines promotion on the web-sites (language aspect, intellectual property rights, domain names, personal data).

10:50 – 11:10 Coffee break.

11:10 – 11:40 Contextual advertising. Is it worth it or not?

  • With which medicines can you use contextual advertising.
  • Requirements for the medicines contextual promotion.

11:40 – 12:00 Discussion. Questions and answers.

15 October

WORKSHOP 2. Medicines promotion on the YouTube, social networks and blogs.

9:30 – 10:00 Registration. Welcome coffee.

10:00 – 10:50 YouTube and social networks.

  • Ways to promote medicines on the YouTube, Facebook and Instagram.
  • Online sponsorship.
  • On-line platforms using in the healthcare fields.

10:50 – 11:10 Coffee break.

11:10 – 11:40 Work with the bloggers.

  • Blogger, is he or she a public person? Ways to promote medicines on the blogs.
  • How to organize a legal relation with the bloggers.

11:40 – 12:00 Discussion. Questions and answers.

29 October

WORKSHOP 3. Medicines promotion on the mobile applications and special programs.

9:30 – 10:00 Registration. Welcome coffee.

10:00 – 10:50 Promotion on the mobile applications and special programs.

  • Difference between mobile applications promotions for the healthcare professionals and for the patients.
  • How to place promotional materials in mobile applications and programs.

10:50 – 11:10 Coffee break.

11:10 – 11:40 Issues related to mobile applications function and medicines promotion with their use.

11:40 – 12:00 Discussion. Questions and answers.

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