PointeR Agency and Madanes unite for fight against carcinophobia

04/ 03/ 2020

Communication agency PointeR starts cooperation with Madanes, one of the world leaders of insurance providing. Insurance against critical diseases is unique product for Ukraine, so it will the main direction of the future PR campaign.

«Health insurance, including cancer, stroke, heart attack and other critical diseases is a common global practice, – said Stas Ostrovsky, Madanes business development director. – Unfortunately, it is not so popular in Ukraine. Yet with the help of PointeR Agency we hope to change the situation in the near future».

Madanes has 50 year old history, provides services to more than 2 million clients all over the world and has annual insurance payments amount to $350 million. In Ukraine company offers their products for individuals and corporate clients through partners – large insurance companies such as Krayina, Alfa Insurance, TAS.

At the beginning of partnership PointeR Agency revealed certain prejudices among Ukrainians, which could be characterized by “carcinophobia” — a fear of cancers. Instead of being checked more often and preventing disease, this phobia was transformed into an unwillingness to hear about cancer or even think about it.

«Analysis shows that cancer is a taboo for Ukrainians. This will never happen with them or with their relatives. Cancer for Ukrainians is somewhere far away – on Facebook pages, where people raise huge funds for the treatment of children», – said Alexander Selin, CEO of PointeR Agency.

According to Stas Ostrovsky, this attitude precisely leads to the fact that instead of taking preventive measures, people identify the disease too late. The earlier a person discovers the disease, the higher is the chance for recovery, and the lower will be treatment cost.

«We are very enthusiastic about partnering with Madanes, because we consider our cooperation as an opportunity to help Ukrainians fight against a serious disease. Insurance is not expensive, and it is definitely cheaper than treatment, – adds Alexander Selin, CEO of PointeR Agency. – The first priority in our cooperation is to overcome the fear of the disease. And the biggest reward will be the news that thanks to Madanes someone was cured of cancer».


MADANES – is one of the largest providers of critical illness insurance, headquartered in Tel Aviv. A high level of professional medical expertise allowed the company to introduce completely new methods of work in the field of health insurance based on international standards. Today Madanes provides services for insurance companies, corporate and private clients. The main goal of the company is to make the best medicine available to everyone.

POINTER AGENCY – is a communication agency of full cycle. Works in the market of marketing services since 2012. According to the latest industry studies and the «Ekonomika» publishing house PointeR Agency is in the TOP-10 PR agencies of Ukraine. The company’s portfolio is 50+ customers. The key specialization of the company is the promotion of complex products and services in the B2B segment. Main products: PR support and reputation audit, anti-crisis communications, work with the media and opinion leaders, organization of business events.


Maryna Isaeva +38 096 194 08 09


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