International workshop “Customer-Centric Growth in a Digital World”

07/ 05/ 2020

We are pleased to invite you to a two-day workshop: Customer-Centric Growth in a Digital World: international session with prof. Wolfgang Ulaga (INSEAD) global and Ukrainian case-studies.

Dates: October 22-23, 2020 (Thursday-Friday).

Target audience: CEO, top managers, key functional managers.

Place: st. Dorogozhytska, 3, building B12, UNIT.City, Academy DTEK.

Language: English (Simultaneous translation will be provided)

During the 8-hours workshop on October 22nd, 2020 with prof. Wolfgang Ulaga, Professor of Marketing, INSEAD, participants will be working on Harvard and London Business Schools cases.

Dr. Ulaga’s executive education activities focus on how companies achieve marketing and commercial excellence by (co-) creating value for (and with) B2B customers, capture (more) value through better pricing, strategically compete through service excellence. He received many awards for excellence in teaching, case writing, and research.

Participants will take away five key learnings from a two-day workshop:

❶ Understand the true nature of customer centricity and its impact on profitable growth.

❷ Apprehend how digital trends transform customer expectations – today and tomorrow.

Explore how digital technologies can help create outstanding customer experiences – at lower costs.

❹ Understand what it takes to succeed in the new Subscription Economy.

❺ Chart a roadmap for building a customer-centric organization and culture.

Welcome video with Professor Ulaga

Participation fee per person:

Until June 1, 2020 – 36,000 UAH.

Until October 21, 2020 – 40 000 UAH.

Registration by link https://zfrmz.com/oBngZ2itnafW1eU0IkYv

Promocode: EBA10 ( -10% discount)


Katrina Yena

Key Account Manager Academy DTEK

+38 050 217 70 48, +38 044 594 42 02


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