Odesa Finance and Taxes
At a meeting of the EBA Odesa Finance and Tax Committee, which took place on October 17, 2017, we talked about pricing policy. The speaker of the meeting was Yuriy Hrinchenko, Associate Professor, Candidate of Science (Economics), Coach of Odessa Business School Wave and MBA Programs.
During the meeting, participants reviewed a set of pricing objectives and learned in detail the key factors affecting its content. The speaker highlighted options for organizing the pricing process within the company, spoke about pricing strategies, niche prices, price formation and pricing conflicts.
Participants also learned the main secret of successful pricing – choosing priority goal, price integration into the overall market strategy, price communication taking into account the specifics of the market situation.