Dnipro Marketing & Communications

25/ 04/ 2017

Sensory marketing, perceptible branding, special aroma of a product, photo of children, use of words that cause trust and many other aspects of neuromarketing, as a modern approach to the positioning of the brand and creation of advertisement campaign, were considered on April, 25 during the meeting of the EBA Marketing and Communications Committee in Dnipro. The participants of the meeting actively discussed cases of the known companies, that had used neuromarketing instruments and shared own experience from the professional side as well as the side of the ordinary consumers who buy certain goods and services on daily bases. As usual, at the end of meeting, Olga Zenina, the Chair of the Committee, had shared with the participants recommendations on the literature concerning the topic of the meeting, and also life hacks from own professional activity.

The participants of the meeting actively discussed cases of the known companies, that had used neuromarketing instruments and shared own experience from the professional side as well as the side of the ordinary consumers who buy certain goods and services on daily bases.

As usual, at the end of meeting, Olga Zenina, the Chair of the Committee, had shared with the participants recommendations on the literature concerning the topic of the meeting, and also life hacks from own professional activity.