What do you think of when it comes to the bright gradient logo with white camera, billions of photos and videos and subscribers from all over the world? Instagram, of course. The leader amond global social networks and the top-priced Facebook’s purchase ($1 bln (!)), it is a great service that provides wide variety of opportunities for business and allows to find customers promptly + to make qualitative promotion. On November 6, 2018 at the EBA Marketing Committee meeting business-consultant and brand-strategist Kateryna Larina revealed the secrets of brands’ promotion and business monetization in Instagram.
Within the highly topical program, the participants learnt about the 2018-Instagram trends; noted tips and tricks pertaining to brand positioning, subscribers’ engagement and collaboration with bloggers, etc.; and finally took a look at Instagram from different perspective – as an efficient instrument for business development.