Social networks have long ceased to be just a platform for communication. Business pages on Facebook for some companies have replaced a full-fledged website and are an effective online platform for communication with the client.
The changes that happened on Facebook in connection with their new policy, felt almost all users and SMM-managers. In order not to lose the audience and use the social networking page for business, the EBA representatives gathered at the ad-hoc Marketing Committee meeting with Olena Kotlyar, FSS consulting company Managing Partner and expert in systematization and promotion of business in Facebook.
Olena “opened all the cards” and, emphasizing on the actual changes in Facebook, shared her experience about the features of B2B and B2C promotion, the formation of content strategies and advertising on Facebook on various companies’ cases.