In the case of active registration, we reserve the right to limit the number of representatives from one company.
Branding is a marketing practice by which a company is easily identifiable. Branding is important because it makes not only memorable impression on consumers, but it also allows your customers and clients to know what to expect from your company. During the open lecture you will discover the Brand Triad – a model of business systematization and value creation in the digital world, that will help you to distinguish yourself from the competitors and clarify what makes you the better choice.
EBA Management Development Centre together with Grape invite you to take part in the Open Lecture: Brand Triad: Model of Corporate Brand Organization, Commodity Companies and Employer Brand.
Speaker: Yurii Gladkyi, co-founder and CEO of Grape & Grape Hub, founder of SOHO Digital Agency, lecturer in “Marketing for Business”, two-time enlisted as the “Top-50 Entrepreneur of the Year” in MC Today 2017-2018, specializes in brand development and digital business strategies.
Main partner: Grape.
Target audience: business owners, managers, professionals involved in the development of new products.
Topics under discussion:
- Why the company need systematic work with the brand.
- How to organize brand management: corporate brand, employer brand, commercial brands and personal brands of leaders.
- What is the brand architecture, roles and functions of the organization’s brands.
- Check-up to evaluate the status of brand organization in the company.
Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Number of listeners is limited. Should you have any questions, please, write at firstname.lastname@example.org or call (044) 496-06-01.