Advertising message – a means of presenting the advertiser’s information to the consumer, and it has a specific form (text, visual, sound, symbolic, etc.). It is not surprising that in a huge and tense stream of information, an advertising message, which is a simple list of advantages of a particular product, simply must be noticed by potential buyers.
EBA Management Development Centre Team, together with The University of Sheffield International Faculty (UK), invite you to join the Open Lecture: Message Appeals in Advertising. The Open Lecture will shed light on the use of message appeals in сommunication and more specifically in advertising. The various types of message appeals and their peculiarities will be discussed during the lecture: transmission of information, formation of attitude and persuasion, determination of behavior. Numerous success stories will serve as examples and cover various types of message appeals in a number of industries.
Speaker: Christos Liassides, Academic Director of Postgraduate Studies, Senior Lecturer, The University of Sheffield International Faculty (UK).
Target audience: top managers, people in managerial / directorial positions involved in marketing, sales, and anyone who is interested in advanced changes in adverisement.
Topics under discussion:
- The importance of the idea and purpose of a message appeal.
- Methods to provide an effective image, style and appeal of the text.
- Message appeal: truth and openness of the content.
- Relevance of the form and content to the text of the selected advertising.
After visiting a lecture every participant:
- will learn the types of message appeals, their significance, and appropriateness for various goods and services;
- will have a better understanding in handling similar communications’ efforts and campaigns for maximum effectiveness.
Registration is obligatory. To become a participant, please, click the «Register» button. Only the users of the EBA site can register at the event. Number of listeners is limited. Should you have any questions, please, write at firstname.lastname@example.org or call (044) 496-06-01.