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Open Lecture: the Scent of Loyalty

  • Date: 29/11/2018 (THU)
  • Language: Russian
  • Time: 10:00 - 12:00
  • Fee:free of charge for EBA members
Place:

EBA Kyiv Office, 1A Andriyivskyi Uzviz

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  Open Lecture: the Scent of Loyalty. Date: 29 November2018. Time: 10:00 12:00. Language: Russian. Fee: free of charge for EBA members. Place: EBA Kyiv Office, 1A Andriyivskyi Uzviz. According to the latest research, it is the sense of smell that is the most powerful subconscious perception channel. 75% of the emotions that a person feels everyday, are associated with the flavors that surround him or her. Emotions, in turn, directly affect our mood, decisions and actions. The main feature of fragrances is the ability to create strong associations and memories, enhancing brand popularity and developing loyalty of customers and partners. EBA Management Development Centre Team, together with Ol.factory, invite you to join the Open Lecture: the Scent of Loyalty. After visiting a lecture every participant: Will learn how to increase loyalty with the help of flavor; Will understand how to manage the emotional state of visitors and employees; Will receive a plan of how to motivate customers before making a purchase. Speaker: Kristina Kurganskaya, Founder and Managing Partner of Ol.factory - Flavor Management Service; olfactory expert. Partner: Ol.factory  Target audience: Top management companies, PR managers, marketing managers, marketers Everyone who wants to learn more about aroma marketing and improve their creative abilities Topics under discussion: Aroma as a powerful tool for subconscious loyalty. The Sense of Smell is a powerful channel of perception of information. The influence of aroma on emotions and human actions. How to use the perfume to achieve business brand goals. Aromamarketing Rules. Registration is obligatory. To become a participant, please, click the «Register» button. Only the users of the EBA site can register at the event. Number of listeners is limited. Should you have any questions, please, write at development@eba.com.ua or call (044) 496-06-01. Speakers. Kristina Kurganskaya. Founder and Managing Partner of Ol.factory - Flavor Management Service; olfactory expert. You can send a question to:. Contact person:. Anna Merkulova. E-mail Development@eba.com.ua. Contact Phone. 044 496 06 01.

According to the latest research, it is the sense of smell that is the most powerful subconscious perception channel. 75% of the emotions that a person feels everyday, are associated with the flavors that surround him or her. Emotions, in turn, directly affect our mood, decisions and actions. The main feature of fragrances is the ability to create strong associations and memories, enhancing brand popularity and developing loyalty of customers and partners.

EBA Management Development Centre Team, together with Ol.factory, invite you to join the Open Lecture: the Scent of Loyalty.

After visiting a lecture every participant:

  • Will learn how to increase loyalty with the help of flavor;

  • Will understand how to manage the emotional state of visitors and employees;

  • Will receive a plan of how to motivate customers before making a purchase.

Speaker: Kristina Kurganskaya, Founder and Managing Partner of Ol.factory – Flavor Management Service; olfactory expert.

Partner: Ol.factory 

Target audience:

  • Top management companies, PR managers, marketing managers, marketers

  • Everyone who wants to learn more about aroma marketing and improve their creative abilities

Topics under discussion:

  • Aroma as a powerful tool for subconscious loyalty.

  • The Sense of Smell is a powerful channel of perception of information.

  • The influence of aroma on emotions and human actions.

  • How to use the perfume to achieve business brand goals.

  • Aromamarketing Rules.

Registration is obligatory. To become a participant, please, click the «Register» button. Only the users of the EBA site can register at the event. Number of listeners is limited. Should you have any questions, please, write at development@eba.com.ua or call (044) 496-06-01. 

Speakers

1 / 1
Kristina Kurganskaya
Founder and Managing Partner of Ol.factory - Flavor Management Service; olfactory expert
Kristina Kurganskaya

You can send a question to:

Contact person:

Anna Merkulova

Contact
044 496 06 01

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