This workshop is the first one in the series of meetings on Business Transformation and is the unique opportunity to pass through practice the design thinking methodology. You will go through 5 steps of methodology from empathy to testing, and will see how with the help of design thinking client oriented decisions for hard and complicated issues can be made. You can have such an opportunity only in Stanford d.school and in EBA on April 25th at 18.30. Please join!
EBA Management Development Center team together with Braintuition invite you to join the Workshop: Business Transformations: Customer Centricity. Business transformations consist of three main directions: customer centricity, strategic flexibility and innovations. During the open lecture we will understand what is customer centricity based on, how could be implemented within the company, what instruments should be used to do it. Design thinking will be overviewed as well, you will pass all the stages of its instrument, understand its simplicity in usage.
- Mykola Takzey, Director of Global Innovation Center, Philip Morris International;
- Pavlo Ryzhii, Innovations Manager, Philipp Morris Ukraine.
Target audience: business owners, top-managers, leaders of marketing and PR.
Topics under discussion:
- Business transformations and instruments for thier implementation in enterprises
- Customer centricity as one of the directions of business transformations
- Design Thinking Crash Course (Stanford d.school)
Registration is obligatory. To become a participant, please, click the «Register» button. Only the users of the EBA site can register at the event. Number of listeners is limited. Should you have any questions, please, write at firstname.lastname@example.org or call (044) 496-06-01.