People’s behavior changes with the advent of technology, access to information, travel and new formats of work and leisure. There are more opportunities and more choices. Speed, access and communication are new values in society. What behavior should you expect from your customers? What do they want? What are they afraid of? What can make them trust you and be loyal? Which causes anger and disregard? How to address to the consumers, through what channels, to what values to adjust?
EBA Management Development Centre team together with Die Kulturträger invite you to participate in the Open Lecture: Consumer Trends in Ukraine. What to Expect from consumers tomorrow?
Outcome: you will learn about the main trends in the behavior of Ukrainians at the meeting, they are based on the annual TrendReport: Consumer trends and tensions. In addition, the prerequisites that led to the emergence of trends, the “tensions” experienced by Ukrainians in their everyday life, as well as the evolution of trends from 2008 will be considered.
Speaker: Natali Volkova, Chief Culture Officer, Die Kulturträger, 5 years of consulting experience in the transformation of people’s behavior for international brands, head of the department which is engaged in trend-watching and anthropological research, within the project Die Kulturträger (formerly Trendwatching Ukraine).
Partner: Die Kulturträger
Target audience: marketers, brand managers, businessmen, researchers and HR specialists, for all who work with people.
Topics under discussion:
- There is a lot of information, it is not structured and it takes a lot of time to find the right one. Finding reliable information becomes difficult, and sometimes impossible. Social networks have become a source of information bubbles that quickly inflate from an emotional response
- A behavior, in which one wants to get everything at once, as soon as a desire arose, without wasting time waiting, is formed. Do not want to wait until the site loads, there is not enough patience to sort out photos from the trip, stand in lines. Gadgets with enabled notifications provoke a person to react quickly and perform impulsive actions
- The purchase of tangible goods does not bring long emotional pleasure, so there is a constant search for a new one. Sometimes the race for the new leads to obsession, just because it’s new. This means lack of loyalty, forced release of new products and constant experiments for manufacturers
- If earlier the status was defined by the concept “what do I have?”, now it is replaced by “who am I?” The main thing is not cost and external luxury, but what is inside. The demonstration is replaced by functionality and comfort. With an accelerated rhythm of life and permanent changes, intangible things become in status: knowledge, experience, taste – that can’t be obtained without effort and resource costs, such as time and energy
Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Number of listeners is limited. Should you have any questions, please, write at email@example.com or call (044) 496-06-01.