Open Lecture: Profitable PR for non-PR professionals

  • Date: 02/04/2019
  • Language: Russian
  • Time: 10:00 - 12:00
  • Fee:free of charge for EBA members

HUB 4.0, 1/3 Yaroslavskyi Lane, Evolution Conference hall

If you made something, but nobody knows about it – you made nothing! If nobody knows what you are doing – nobody knows what you are. If nobody knows who you are – nobody needs you. If nobody needs you – you do not exist! Creation and correct coverage of your usefulness to the world, your events and your news are a great PR toolkit to become known and demanded by your target audience, and therefore, make your activity profitable!

EBA Management Development Centre Team together with Asters Law Firm invite you to join the Open Lecture: Profitable PR for non-PR professionals.


  • You will know when, how and whom to distribute the news to attract customers;
  • Where, how and from what/who to make the news, if there is no news;
  • How to make someone read the news and react to it the way you need it;
  • How to make the news inexistent even though it exists.

Speaker: Victoria Yesaulenko, Marketing Director of Asters Law Firm. Experience in PR and marketing – 16 years.

Partner: Asters

Target audience: managers and business owners, professionals in internal and external communications, PR, marketing, business development, and to all those who are willing to learn to talk about themselves so that they would be heard.

Topics under discussion:

  • What to do with your news to attract customers’ attention;
  • Where to get the news, if there is not news, to attract the attention of customer;
  • What to do with the news that was created about you without you so that customers do not turn away from you.

Registration is obligatory. To become a participant, please, click the «Register» button. Only the users of the EBA site can register at the event. Number of listeners is limited. Should you have any questions, please, write at development@eba.com.ua or call (044) 496-06-01. 


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Victoria Yesaulenko
Marketing Director of Asters Law Firm, experience in PR and marketing - 16 years, Chartered Institute of Marketing, post Graduate Diploma in Marketing, Certified Business Trainer, member of the Union of Journalists of Ukraine, colonist Forbes Women Ukraine, New Time, MMR, the author of the book "Women's Secrets in PR Technologies", Best Legal Marketer in 2017 by the version of Yuridicheskaya praktika publishing house, speaker TEDx Women, FuckUp Nights Ukraine, EBA, Academy of Consulting Business, Higher School of Communications
Victoria Yesaulenko

You can send a question to:

Contact person:

Anastasiia Mutas

044 496 06 01


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