EBA Management Development Centre Team together with WD&SS invite you to join the Open Lecture: E-Export. Easy Beginning.
The access of Ukrainian brands of goods and services to export markets is often due to the high costs of research, logistics, sales offices and, in fact, promotion. There are factors that caused the birth of such a new market phenomenon as digital-export, such as, the development of Internet technologies, the emergence of fundamentally new logistic models, the flexibility of postal services, multiplied by the splash of creative technologies and managerial thinking. At the open lecture we will talk about digital export as an innovative model for entering new markets. Why do you need to learn from exporters from other countries? How and who can use this model? Which goods or ambassador suits is it suitable for? How much it costs, and what to start with?
Speaker: Iryna Mikhaleva, Partner, Export Growth, CMO, WD&SS, 18 years of experience in the construction and development of integrated marketing communications and public relations systems in the financial, automotive, informational, consulting, jewelry, IT, restaurant, hotel and tourist businesses and media.
Target audience: business owners who have export plans or want to expand the export of their goods and services; managers, commercial directors, business development directors, foreign trade directors and marketers.
Topics under discussion:
- How to get on with E-commerce to increase sales
- What E-commerce platforms are available on international markets and which segments are appropriate for it
- How the Ukrainian business can using e-commerce enter foreign markets and successfully sell products abroad using e-commerce
- The case of the cosmetic brand’ release on the Chinese market
Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Number of listeners is limited. Should you have any questions, please, write at email@example.com or call (044) 496-06-01.