Open Lecture: Digital Marketing on a Shoestring Budget
- Date: 16/03/2018
- Language: English
- Time: 10:00 - 12:00
- Ticket:free of charge for EBA members
HUB 4.0, 1/3 Yaroslavskyi Lane
Have you ever wondered about how to effectively spend your marketing, sales and promotion budget? How to optimize your budget across multiple targets and channels? What if you had very little or no budget? What could you do then? Explore how to deal with shortages in resources and money if you still have to do your job as a marketer and business developer.
EBA Management Development Centre Team together with Alex Romanovych and Anastasia Davydova invite you to join the Open Lecture: Digital Marketing on a Shoestring Budget. During the open lecture you will be provided with the tips and examples, case studies and techniques. Delivered by the leading marketers and business developers with experience in doing business internationally (USA, Europe) and domestically.
Outcome: you will be able to take practical knowledge and examples applying them immediately at your place of work, or will feel more comfortable about opening your new business.
- Alex Romanovych (USA), Founder and CEO – Social2B and Viosk, Digital Media Adviser – The CMO Club
- Anastasia Davydova, marketer with over 15 years experience in the field, during her career have been focusing to use creativity with sales and digital marketing, specializes on strategy of growth, fast brand building and on development strong Brand Positioning in the Market, developing First VR Cinema in Ukraine with Samsung at MULTIPLEX Holding
Target audience: CEOs, CFOs, Directors of Marketing, Sales and Business Development for Small and Medium Companies, Entrepreneurs and Startups.
Topics under discussion:
- Basic Marketing, or is this the only thing you can afford?
- Digital Marketing can be low cost – here is how
- Owned Media vs Paid Media vs Earned Media
- Your Website – or is it a “Marketing Platform”?
- Social Media: Friend or Foe?
- Email Marketing: its not a necessity, it’s a must!
- Content, Content, Content – is Blogging enough?
- What about Video? (small demonstration and examples) – will need access to Internet
- Paid Search and Paid Social vs Organic
- Out of Home Marketing and Display Marketing – to be or not to be?
- Are you ahead? Measuring success, or failure
Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Number of listeners is limited. Should you have any questions, please, write at firstname.lastname@example.org or call (044) 496-06-01.