Open Lecture: Brands and Trends: How to Conquer New Generations

  • Date: 01/11/2018
  • Language: Russian
  • Time: 10:00 - 12:00
  • Fee:free of charge for EBA members

EBA Kyiv Office, 1A Andriyivskyi Uzviz

Business futuroligists punctuate that very soon classical marketing will not manage to react on changes in society. That`s exactly why deep values of generations may become the main orientier for the marketing manager today. The generation theory helps to understand and estimate the practical values. Theory was opened by American scientists Neil Howe and William Straus. Authors analyzed the USA history and found out an interesting consistency. They defined the periods when the majority of people have similar values. Validity is the significancy of events and real objects due to their coincidence or inconsistency with demands of society, social groups and personalities. 

EBA Management Development Centre Team together with Tetiana Lukyniuk invite you to join the Open Lecture: Brands and Trends: How to Conquer New Generations.

Speaker: Tetiana Lukyniuk, CEO, Red Bull Ukraine and Belarus.

Partner:  Red Bull

Target audience: top management, PR managers, marketing managers, digital managers, marketers, smm-managers.

Topics under discussion:

  • What should brands know to stay attractive for user 
  • Generation theory 
  • Similar and distinctive features of generations Y and Z 
  • Trends of generations that influence their behavior and usage 
  • Criteria of brands and companies`choosing by new generations

Registration is obligatory. To become a participant, please, click the «Register» button. Only the users of the EBA site can register at the event. Number of listeners is limited. Should you have any questions, please, write at development@eba.com.ua or call (044) 496-06-01. 


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Tetiana Lukiniuk
General Manager of Red Bull Ukraine, 24 years of experience in international corporations, 13 years of experience in marketing and sales in FMCG, more than years of experience as a director of marketing
Tetiana Lukiniuk

You can send a question to:

Contact person:

Anastasiia Mutas

044 496 06 01


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