Training: How to Find Topics for Content
- Date: 03/04/2019 (WED)
- Language: Russian
- Time: 10:00 - 18:00
- Fee:2000 UAH for EBA members
HUB 4.0, 1/3 Yaroslavskyi Provulok, Room 1
Writing article foresees not only work on creating and promoting the content, but also constant search for ideas. The source for search can be long lasting plans, foreign cases and non-standard examples. There are two radical approaches to the content in many companies: some of them write only about themselves, and the others about whatever they want. Articles and posts in the first approach turn to the thick advertisement, while in the second one they remind us a little a second-sort newspaper. How to find topics which support your brand and in the same time are not boring for the reader? At the training we will find out answers to that question.
EBA Management Development Centre Team together with Julia Kolesnik invite you to join the Training: How to Find Topics for Content.
- Understanding whether topics are ‘yours’ or not;
- Having intensive practice on building of the topic-tree;
- Figuring out how to develop topic in the text.
Trainer: Julia Kolesnik, independent creative consultant, former copywriter Fedoriv, BBDO Ukraine, Cheil, author and lecturer of the ‘Copywriting and Storytelling Course’ at LVL80 Marketing School, 12 years of experience in advertising.
Target audience: PR-specialists, SMM-specialist, copywriters — anybody who writes or approves brand communication texts.
Topics under discussion:
- How to find topics your brand can talk on
- How to figure out interests of your audience
- In what directions to look for the topics
- How to develop topic in your text
- How mistakes can kill even the perfectly chosen topic
Registration is obligatory. To become a participant, please, click the “Registration” button below. Number of listeners is limited. If you have any questions, please, write at [email protected] or call (044) 496-06-01.
An independent brand strategist with a 13-year background in advertising copywriting and creative strategy; holds MA with Distinction in Creative, Digital & Professional Writing from London Metropolitan University; curator of the “Storytelling in Marketing and Advertising” course at Projector.School and guest lecturer at LitOsvita and Svobodnaya; her projects collected more than 40 national and international advertising awards; since 2018 works independently for clients from Ukraine, the US, UK, France and others. Believes that words is the most powerful tool of the informational economy and everyone has to know how to use them.
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Report and photogallery
03/ 04/ 2019