Training: How to Find Topics for Content

  • Date: 03/04/2019
  • Language: Russian
  • Time: 10:00 - 18:00
  • Fee:2000 UAH for EBA members

HUB 4.0, 1/3 Yaroslavskyi Provulok, Room 1

Writing article foresees not only work on creating and promoting the content, but also constant search for ideas. The source for search can be long lasting plans, foreign cases and non-standard examples. There are two radical approaches to the content in many companies: some of them write only about themselves, and the others about whatever they want. Articles and posts in the first approach turn to the thick advertisement, while in the second one they remind us a little a second-sort newspaper. How to find topics which support your brand and in the same time are not boring for the reader? At the training we will find out answers to that question. 

EBA Management Development Centre Team together with Julia Kolesnik invite you to join the Training: How to Find Topics for Content.


  • Understanding whether topics are ‘yours’ or not;
  • Having intensive practice on building of the topic-tree; 
  • Figuring out how to develop topic in the text. 

Trainer: Julia Kolesnikindependent creative consultant, former copywriter Fedoriv, BBDO Ukraine, Cheil, author and lecturer of the ‘Copywriting and Storytelling Course’ at LVL80 Marketing School, 12 years of experience in advertising.

Target audience: PR-specialists, SMM-specialist, copywriters — anybody who writes or approves brand communication texts. 

Topics under discussion:

  • How to find topics your brand can talk on
  • How to figure out interests of your audience
  • In what directions to look for the topics
  • How to develop topic in your text
  • How mistakes can kill even the perfectly chosen topic

Registration is obligatory. To become a participant, please, click the “Registration” button below. Number of listeners is limited. If you have any questions, please, write at development@eba.com.ua or call (044) 496-06-01.


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Julia Kolesnik
Copywriter, experience of working in Fedoriv and BBDO, 12 years of experience in advertising
Julia Kolesnik

You can send a question to:

Contact person:

Iryna Shevchuk



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