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Open Lecture: Leadership Strategy: Image → Brand → Reputation

  • Date: 09/11/2018 (FRI)
  • Language: Russian
  • Time: 10:00 - 12:00
  • Fee:free of charge for EBA members
Place:

EBA Kyiv Office, 1A Andriyivskyi Uzviz

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  Open Lecture: Leadership Strategy: Image → Brand → Reputation. Date: 09 November2018. Time: 10:00 12:00. Language: Russian. Fee: free of charge for EBA members. Place: EBA Kyiv Office, 1A Andriyivskyi Uzviz. Market leaders, both personalities and corporate, are formed on the basis of several factors. The most important and unconditional is professionalism. We by default impose that you are professionals in your business and consider other factors. Factor I is your external image. This is a photo, your image, which you present to yourself and the world. Factor II is your brand. This is an album that contains your photos, your images. Slightly speaking, the album is one, there are always many photos in it. By the way, the less the photos - the stronger the album. Factor II - your reputation. This is the table where the album with photos is located. And no matter how beautiful and magnificent was your album, if the table falls, everything will collapse. If the brand is a product and your relationship with a consumer, then reputation is a relationship with all stakeholders. If to correctly process these three components, then with a professional approach to promotion, you can become an opinion leader in your field.  EBA Management Development Centre Team together with Victoria Yesaulenko invite you to join the Open Lecture: Leadership Strategy: Image → Brand → Reputation. At the training we will understand how to properly build your image, brand and reputation to become an opinion leader. Competition in the world is growing, the market is saturated and sometimes even over-saturated with products. Your product, whatever it may be, a product or service, should be seen by those who may need it. Aims:  Make the product known among the existing or prospective customers; Build perceptions of your product by customers: identify uniqueness, core values and positioning; Understand how to meet the needs of your clients and create loyalty in them; Understand what reputation is, how accumulate reputational capital and goodwill grows; And most importantly communication strategies building so that prospective and potential clients know and hear you, and existing became loyal and stayed with you. After passing the training you will:  Get practical instruments and ready decisions for maximum lighting of your professionalism  Get to know  how to do those that need you know and respect you Be aware how to avoke your target audience Have all the building blocks of success and channels of your achievement  Be ensured by the work book and home task to be made  Speaker: Victoria Yesaulenko, Marketing Director of Asters Law Firm. Experience in PR and marketing - 16 years. Chartered Institute of Marketing, Post Graduate Diploma in Marketing. Certified Business Trainer. Target audience: CEOs and business owners, representatives of consulting professions, representatives of bridging professions, representatives of creative professions, and all those who are ready to become and be opinion leaders.  Topics under discussion: Creating a profitable image Positioning (Who am I? Where am I? What do I want? How much am I worth? Who will pay for all of this?) Target Audience: Analysis, Segmentation, Approaches Improve the reputation into goodwill Who is a leader? I am the leader! - Tools for advancement in opinion leaders Registration is obligatory. To become a participant, please, click the Registration button below. Number of listeners is limited. If you have any questions, please, write at [email protected] or call (044) 496-06-01.Speakers. Victoria Yesaulenko. Marketing Director of Asters Law Firm, experience in PR and marketing - 16 years, Chartered Institute of Marketing, post Graduate Diploma in Marketing, Certified Business Trainer, member of the Union of Journalists of Ukraine, colonist Forbes Women Ukraine, New Time, MMR, the author of the book Womens Secrets in PR Technologies, Best Legal Marketer in 2017 by the version of Yuridicheskaya praktika publishing house, speaker TEDx Women, FuckUp Nights Ukraine, EBA, Academy of Consulting Business, Higher School of Communications. You can send a question to:. Contact person:. Anastasiia Mutas. E-mail [email protected] Contact Phone. 044 496 06 01.

Market leaders, both personalities and corporate, are formed on the basis of several factors. The most important and unconditional is professionalism. We by default impose that you are professionals in your business and consider other factors.

  1. Factor I is your external image. This is a photo, your image, which you present to yourself and the world.
  2. Factor II is your brand. This is an album that contains your photos, your images. Slightly speaking, the album is one, there are always many photos in it. By the way, the less the photos – the stronger the album.
  3. Factor II – your reputation. This is the table where the album with photos is located. And no matter how beautiful and magnificent was your album, if the table falls, everything will collapse. If the brand is a product and your relationship with a consumer, then reputation is a relationship with all stakeholders.

If to correctly process these three components, then with a professional approach to promotion, you can become an opinion leader in your field. 

EBA Management Development Centre Team together with Victoria Yesaulenko invite you to join the Open Lecture: Leadership Strategy: Image → Brand → Reputation. At the training we will understand how to properly build your image, brand and reputation to become an opinion leader. Competition in the world is growing, the market is saturated and sometimes even over-saturated with products. Your product, whatever it may be, a product or service, should be seen by those who may need it.

Aims: 

  • Make the product known among the existing or prospective customers;
  • Build perceptions of your product by customers: identify uniqueness, core values and positioning;
  • Understand how to meet the needs of your clients and create loyalty in them;
  • Understand what reputation is, how accumulate reputational capital and goodwill grows;
  • And most importantly communication strategies building so that prospective and potential clients know and hear you, and existing became loyal and stayed with you.

After passing the training you will: 

  • Get practical instruments and ready decisions for maximum lighting of your professionalism 
  • Get to know  how to do those that need you know and respect you
  • Be aware how to avoke your target audience
  • Have all the building blocks of success and channels of your achievement 
  • Be ensured by the work book and home task to be made 

Speaker: Victoria YesaulenkoMarketing Director of Asters Law Firm. Experience in PR and marketing – 16 years. Chartered Institute of Marketing, Post Graduate Diploma in Marketing. Certified Business Trainer.

Target audience: CEOs and business owners, representatives of consulting professions, representatives of bridging professions, representatives of creative professions, and all those who are ready to become and be opinion leaders. 

Topics under discussion:

  • Creating a profitable image
  • Positioning (Who am I? Where am I? What do I want? How much am I worth? Who will pay for all of this?)
  • Target Audience: Analysis, Segmentation, Approaches
  • Improve the reputation into goodwill
  • Who is a leader? I am the leader! – Tools for advancement in opinion leaders

Registration is obligatory. To become a participant, please, click the “Registration” button below. Number of listeners is limited. If you have any questions, please, write at [email protected] or call (044) 496-06-01.

Speakers

1 / 1
Victoria Yesaulenko
Marketing Director of Asters Law Firm, experience in PR and marketing - 16 years, Chartered Institute of Marketing, post Graduate Diploma in Marketing, Certified Business Trainer, member of the Union of Journalists of Ukraine, colonist Forbes Women Ukraine, New Time, MMR, the author of the book "Women's Secrets in PR Technologies", Best Legal Marketer in 2017 by the version of Yuridicheskaya praktika publishing house, speaker TEDx Women, FuckUp Nights Ukraine, EBA, Academy of Consulting Business, Higher School of Communications
Victoria Yesaulenko

You can send a question to:

Contact person:

Anastasiia Mutas

Contact
044 496 06 01

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