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Training: Storytelling Tools for Writing Efficient Posts

  • Date: 26/09/2018 (WED)
  • Language: Russian
  • Time: 10:00 - 18:00
  • Fee:1200 UAH for EBA members
Place:

ЦеХаб, 29 Khreshchatyk Str.

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  Training: Storytelling Tools for Writing Efficient Posts. Date: 26 September2018. Time: 10:00 18:00. Language: Russian. Fee: 1200 UAH for EBA members. Place: ЦеХаб, 29 Khreshchatyk Str.. It often happens that after you are reading posts in social networks you can`t understand whether those texts were written by alive person or they were generated by some algorythm? Why people working in the companies are interesting and kind, while their texts are artificial and strained? The thing is that if you want to write a good social network text - you have to know some tools, hints and secrets. If you know them, your texts will become more vivid, more interesting and hooked. Even more it is important to understand the logics of writing texts - realization what exactly, why and for whom you are writing.  EBA Management Development Centre Team together with Julia Kolesnik invite you to join the Training: Storytelling Tools for Writing Efficient Posts. After attending the training you will never make the same logical and style errors that you have made earlier in texts, your attitude to writing texts will become more conscious and the main thing is that readers will notice it as well. Outcome:  Building of clear and distinct understanding, how to approach to writing text for social network, what to begin with and what goals to set; Learning of some instruments of the storytelling, practice of thier usage;  Understanding of the main mistakes while writing textsfor social networks.  Trainer: Julia Kolesnik, copywriter, Fedoriv, 12 years of experience in advertising. Target audience: PR managers, marketing managers, copywriters, SMM-specialists, those who are willing to write effective post in social networks.  Topics under discussion: Why does storytelling work? What are the main mistakes in writing posts?  What to begin with?  Why is logics important?  How to call readers`emotions? What storytelling and drama instruments can be used for?  How to write better analyzing your own work?  Registration is obligatory. To become a participant, please, click the Registration button below. Number of listeners is limited. If you have any questions, please, write at development@eba.com.ua or call (044) 496-06-01.Trainers. Julia Kolesnyk. An independent brand strategist with a 13-year background in advertising copywriting and creative strategy; holds MA with Distinction in Creative, Digital & Professional Writing from London Metropolitan University; curator of the “Storytelling in Marketing and Advertising” course at Projector.School and guest lecturer at LitOsvita and Svobodnaya; her projects collected more than 40 national and international advertising awards; since 2018 works independently for clients from Ukraine, the US, UK, France and others. Believes that words is the most powerful tool of the informational economy and everyone has to know how to use them. . You can send a question to:. Contact person:. Iryna Shevchuk. E-mail iryna.shevchuk@eba.com.ua. Contact Phone. 044 496 06 01.

It often happens that after you are reading posts in social networks you can`t understand whether those texts were written by alive person or they were generated by some algorythm? Why people working in the companies are interesting and kind, while their texts are artificial and strained? The thing is that if you want to write a good social network text – you have to know some tools, hints and secrets. If you know them, your texts will become more vivid, more interesting and hooked. Even more it is important to understand the logics of writing texts – realization what exactly, why and for whom you are writing. 

EBA Management Development Centre Team together with Julia Kolesnik invite you to join the Training: Storytelling Tools for Writing Efficient Posts. After attending the training you will never make the same logical and style errors that you have made earlier in texts, your attitude to writing texts will become more conscious and the main thing is that readers will notice it as well.

Outcome: 

  • Building of clear and distinct understanding, how to approach to writing text for social network, what to begin with and what goals to set;
  • Learning of some instruments of the storytelling, practice of thier usage; 
  • Understanding of the main mistakes while writing textsfor social networks. 

Trainer: Julia Kolesnikcopywriter, Fedoriv, 12 years of experience in advertising.

Target audience: PR managers, marketing managers, copywriters, SMM-specialists, those who are willing to write effective post in social networks. 

Topics under discussion:

  • Why does storytelling work?
  • What are the main mistakes in writing posts? 
  • What to begin with? 
  • Why is logics important? 
  • How to call readers`emotions?
  • What storytelling and drama instruments can be used for? 
  • How to write better analyzing your own work? 

Registration is obligatory. To become a participant, please, click the “Registration” button below. Number of listeners is limited. If you have any questions, please, write at development@eba.com.ua or call (044) 496-06-01.

Trainers

1 / 1
Julia Kolesnyk
An independent brand strategist with a 13-year background in advertising copywriting and creative strategy; holds MA with Distinction in Creative, Digital & Professional Writing from London Metropolitan University; curator of the “Storytelling in Marketing and Advertising” course at Projector.School and guest lecturer at LitOsvita and Svobodnaya; her projects collected more than 40 national and international advertising awards; since 2018 works independently for clients from Ukraine, the US, UK, France and others. Believes that words is the most powerful tool of the informational economy and everyone has to know how to use them. 
Julia Kolesnyk

You can send a question to:

Contact person:

Iryna Shevchuk

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