fbpx
Size of letters 1x
Site color
Image
Additionally
Line height
Letter spacing
Font
Embedded items (videos, maps, etc.)
 

Online-Training: Marketing for CEO

  • Duration:03 - 04 December
  • Time: 10:00 - 14:00
  • Language:Russian/Ukrainian
  • Fee for EBA members:3600 грн
  • Place: Online Zoom
Google Apple Outlook Telegram Bot
  Online-Training: Marketing for CEO. Date: 03 December2020. Time: 10:00 14:00. Language: Russian/Ukrainian. Place: Online Zoom. The main challenge for those who become CEOs or general managers, it is a changeover from the functional expertise to understanding the business as it is and working of other functions. For example, if you were in finance – it is important to understand how to work and what orientation sales, production, IT have, how innovations are developed and how negotiations are carried on. Marketing  - is another expert sphere, that is form one side seems to be as a combination of mysterious terms and incomprehensible source of expenditures. EBA Management Development Centre team together with Tatiana Lukinyuk invite you to take part in the Online-Training: Marketing for CEO. During the training we will: Understand the work and influence of marketing in the company How to evaluate and measure the marketing effectiveness How to talk with marketing on its language. Trainer: Tetiana Lukinyuk, General Manager of Red Bull Ukraine, 24 years of experience in international corporations, 13 years of experience in marketing and sales in FMCG, more than years of experience as a director of marketing. Syllabus: User: User trends; segmentation; positioning; Product management: portfolio matrix; communications; marketing metrics; Marketing strategy: strategy or growth; competitive position. Trainers. Tetiana Lukiniuk. B2C Director in Kyivstar, earlier General Manager of Red Bull Ukraine, 24 years of experience in international corporations, 13 years of experience in marketing and sales in FMCG, more than years of experience as a director of marketing. You can send a question to:. Contact person:. Iryna Shevchuk. Contact Phone. 067 240 90 90.

The main challenge for those who become CEOs or general managers, it is a changeover from the functional expertise to understanding the business as it is and working of other functions. For example, if you were in finance – it is important to understand how to work and what orientation sales, production, IT have, how innovations are developed and how negotiations are carried on. Marketing  – is another expert sphere, that is form one side seems to be as a combination of mysterious terms and incomprehensible source of expenditures.

EBA Management Development Centre team together with Tatiana Lukinyuk invite you to take part in the Online-Training: Marketing for CEO.

During the training we will:

  • Understand the work and influence of marketing in the company
  • How to evaluate and measure the marketing effectiveness
  • How to talk with marketing on its language.

Trainer: Tetiana Lukinyuk, General Manager of Red Bull Ukraine, 24 years of experience in international corporations, 13 years of experience in marketing and sales in FMCG, more than years of experience as a director of marketing.

Syllabus:

User:

  • User trends;
  • segmentation;
  • positioning;

Product management:

  • portfolio matrix;
  • communications;
  • marketing metrics;

Marketing strategy:

  • strategy or growth;
  • competitive position.

Trainers

1 / 1
Tetiana Lukiniuk
B2C Director in Kyivstar, earlier General Manager of Red Bull Ukraine, 24 years of experience in international corporations, 13 years of experience in marketing and sales in FMCG, more than years of experience as a director of marketing
Tetiana Lukiniuk

You can send a question to:

Contact person:

Iryna Shevchuk

067 240 90 90

Partners

Registration
First Name (ua)
Last Name (ua)
Job Title (ua)
First Name (en)
Last Name (en)
Job Title (en)
Contact Phone
Your mobile number
Your expectations from the training
How did you know about the training? (site, personal letter, Facebook page, e-mail)
Register If your company is already a member of the EBA and you have a personal cabinet / or want to create it, please follow the link.
Close - 3
Register
Register
Close

Spelling error report

The following text will be sent to our editors: