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Online-Training: Marketing for CEO

The main challenge for those who become CEOs or general managers, it is a changeover from the functional expertise to understanding the business as it is and working of other functions. For example, if you were in finance – it is important to understand how to work and what orientation sales, production, IT have, how innovations are developed and how negotiations are carried on. Marketing  – is another expert sphere, that is form one side seems to be as a combination of mysterious terms and incomprehensible source of expenditures.

EBA Management Development Centre team together with Tatiana Lukinyuk invite you to take part in the Online-Training: Marketing for CEO.

During the training we will:

  • Understand the work and influence of marketing in the company
  • How to evaluate and measure the marketing effectiveness
  • How to talk with marketing on its language.

Trainer: Tetiana Lukinyuk, General Manager of Red Bull Ukraine, 24 years of experience in international corporations, 13 years of experience in marketing and sales in FMCG, more than years of experience as a director of marketing.

Syllabus:

User:

  • User trends;
  • segmentation;
  • positioning;

Product management:

  • portfolio matrix;
  • communications;
  • marketing metrics;

Marketing strategy:

  • strategy or growth;
  • competitive position.

Trainers

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Tetiana Lukiniuk
General Manager of Red Bull Ukraine, 24 years of experience in international corporations, 13 years of experience in marketing and sales in FMCG, more than years of experience as a director of marketing
Tetiana Lukiniuk

You can send a question to:

Contact person:

Iryna Shevchuk

067 240 90 90

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