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Training: Enjoying Making Profit? Love System Marketing!

  • Date: 24/01/2018
  • Language: Russian
  • Time: 10:00 - 18:00
  • Ticket:800 UAH for EBA members
Place:

EBA Kyiv Office, 1A Andriyivskiy Uzviz

Registration

EBA Management Development Centre Team together with Asters Law Firm invite you to join the Training: Enjoying Making Profit? Love System Marketing!

Everything starts from tiny things,

Bread from a grain, the dawn from a ray (c)

In 2016 Samsung spent almost $10 billion on its brand marketing, with the revenue of $173 billion. It is nowadays, but in 1938 Samsung was only a small business. We invite you to a training on building brands with marketing tools’ assistance to increase revenue and profitability of the business. If you have a good product or quality service, and revenue is still not in billions – marketing will help you, because it affects the profit of any business – from an international corporation to a private enterprise.

Outcome:

  • Your plan of building and promoting a brand: personal and/or corporate, online/offline
  • Defining your target audience and relevant plan of effective marketing communications with them
  • Your best competitive advantage strategy and your Unique Selling Proposition
  • Skills to properly and efficiently use marketing communications tools for attracting and retaining clients
  • Estimating your market value and calculate the effectiveness of your marketing budget

Trainer: Victoria Yesaulenko, Marketing Director, Asters Law Firm, certified business trainer, member of the Union of the Journalists of Ukraine, speaker TEDx Women 2016.

Partner: Asters

Target Audience: those who do not have a marketer yet, think that they do not need a marketer, want to be confident in their marketers or be a marketer for themselves.

Topics under discussion:

  • System marketing – product, service, or emotion?
  • Do you have a plan? (research, analysis and marketing planning)
  • Positioning (Who am I? Where am I? What do I want? How much do I cost? And who will pay for it?)
  • Target audience: Analysis, Segmentation, Psychotypes and Approaches
  • Client focus
  • Become different! Become visible! Become a brand! (competitive advantage strategies, unique selling proposition)
  • Enchantments on profit (Marketing Communications and Promotion Strategies)
  • Marketing budget and its effectiveness (ROMI). Pricing

Registration is obligatory. To become a participant, please, click the “Registration” button below. Number of listeners is limited. In case of additional questions, please, write at development@eba.com.ua or call (044) 496-06-01.

Trainers

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Victoria Yesaulenko
Marketing Director of Asters Law Firm, experience in PR and marketing - 16 years, Chartered Institute of Marketing, post Graduate Diploma in Marketing, Certified Business Trainer, member of the Union of Journalists of Ukraine, colonist Forbes Women Ukraine, New Time, MMR, the author of the book "Women's Secrets in PR Technologies", Best Legal Marketer in 2017 by the version of Yuridicheskaya praktika publishing house, speaker TEDx Women, FuckUp Nights Ukraine, EBA, Academy of Consulting Business, Higher School of Communications
Victoria Yesaulenko
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