Training: Enjoying Making Profit? Love System Marketing!
- Date: 24/01/2018
- Language: Russian
- Time: 10:00 - 18:00
- Ticket:800 UAH for EBA members
EBA Kyiv Office, 1A Andriyivskiy Uzviz
EBA Management Development Centre Team together with Asters Law Firm invite you to join the Training: Enjoying Making Profit? Love System Marketing!
Everything starts from tiny things,
Bread from a grain, the dawn from a ray (c)
In 2016 Samsung spent almost $10 billion on its brand marketing, with the revenue of $173 billion. It is nowadays, but in 1938 Samsung was only a small business. We invite you to a training on building brands with marketing tools’ assistance to increase revenue and profitability of the business. If you have a good product or quality service, and revenue is still not in billions – marketing will help you, because it affects the profit of any business – from an international corporation to a private enterprise.
- Your plan of building and promoting a brand: personal and/or corporate, online/offline
- Defining your target audience and relevant plan of effective marketing communications with them
- Your best competitive advantage strategy and your Unique Selling Proposition
- Skills to properly and efficiently use marketing communications tools for attracting and retaining clients
- Estimating your market value and calculate the effectiveness of your marketing budget
Trainer: Victoria Yesaulenko, Marketing Director, Asters Law Firm, certified business trainer, member of the Union of the Journalists of Ukraine, speaker TEDx Women 2016.
Target Audience: those who do not have a marketer yet, think that they do not need a marketer, want to be confident in their marketers or be a marketer for themselves.
Topics under discussion:
- System marketing – product, service, or emotion?
- Do you have a plan? (research, analysis and marketing planning)
- Positioning (Who am I? Where am I? What do I want? How much do I cost? And who will pay for it?)
- Target audience: Analysis, Segmentation, Psychotypes and Approaches
- Client focus
- Become different! Become visible! Become a brand! (competitive advantage strategies, unique selling proposition)
- Enchantments on profit (Marketing Communications and Promotion Strategies)
- Marketing budget and its effectiveness (ROMI). Pricing
Registration is obligatory. To become a participant, please, click the “Registration” button below. Number of listeners is limited. In case of additional questions, please, write at email@example.com or call (044) 496-06-01.