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Development Programme on English Skills for Marketing and PR

Business English Marketing аnd PR
  • Duration:16 November - 16 December
  • Language: English
  • Time: 18:30 - 20:00
  • PecularitiesTen sessions of hour and a half each; On Tuesdays and Thursdays, November 16 - December 16
  • Fee for EBA members:5200 UAH for EBA members
  • Early Registration for EBA members:4500 UAH till October 16 for EBA members
  • Place: 03150 Kyiv, 43/2 Predslavynska St.
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  Development Programme on English Skills for Marketing and PR. Date: 16 November2021. Time: 18:30 20:00. Language: English. Pecularities Ten sessions of hour and a half each; On Tuesdays and Thursdays, November 16 - December 16. Place: 03150 Kyiv, 43/2 Predslavynska St.. EBA Management Development Centre Team together with UNIVERSE CENTRE LLC invites you to join the Development Programme on English Skills for Marketing and PR which will be held in the format of workshops twice a week. The course is designed for Intermediate and above English learners, who are interested in relevant to Marketing and PR topics and need to communicate both confidently and effectively in English. This intensive special course will help you prepare to work internationally. There is particular emphasis on the relevant vocabulary and speaking skills needed to work efficiently in English. Negotiation, telephoning, emailing, meeting and presentation skills are practiced, alongside the important vocabulary relating to marketing and public relations. You will have a chance to improve your English, get more confident in speaking and share your experience with your group mates. It’s an intensive course of ten 90-minute classes covering 9 topics with many useful practical situations where students will have a lot of business like role plays. Having successfully finished the Programme, you will receive certificate of completion. TARGET AUDIENCE Those who want to improve his/her English skills for solving business-tasks and get additional practice (the required level of English is intermediate and higher). SYLLABUS MODULE 1 – November 16, 2021 Self-marketing as the first step in the marketing route. «All about people» effect. Service economy vs experience economy. MODULE 2 – November 18, 2021 Presenting your public face. Public relations, media relations, communication. MODULE 3 – November 23, 2021 Marketing storytelling or how to convey an idea. MODULE 4 – November 25, 2021 Creative marketing. MODULE 5 – November 30, 2021 Helicopter view: planning and strategy. The four Ps. Implementing profitable service strategies. MODULE 6 – December 02, 2021 Branding: weak and strong points. Rebranding. Launching new products. MODULE 7 – December 07, 2021 Millennials under microscope: what they buy; how they pay; what they want. The market of future. MODULE 8 – December 09, 2021 Digital marketing. Social media marketing. MODULE 9 – December 14, 2021 Attracting a client. Managing the customer Interface. Complaint handling and service recovery. Striving for service leadership. MODULE 10 – December 16, 2021 Revision. Final assessment. Speakers. Dwayne Naude. Native speaker of English language. Leading English language instructor at Universe Center LLC. Conducted numerous Speaking Clubs for the corporate clients, as well as workshops for English teachers. ALPS Leadership and Trainer Management Program.. Hanna Pylypenko. English and Chinese language instructor at Universe Center LLC. Soft Skills workshops and numerous educational programs for corporate clients. HSK tutoring. Cambridge certified with Proficiency Level of English (CPE holder).. You can send a question to:. Contact person:. Anna Merkulova. E-mail Anna.Merkulova@eba.com.ua. Contact Phone. 0665709987.

EBA Management Development Centre Team together with UNIVERSE CENTRE LLC invites you to join the Development Programme on English Skills for Marketing and PR which will be held in the format of workshops twice a week.

The course is designed for Intermediate and above English learners, who are interested in relevant to Marketing and PR topics and need to communicate both confidently and effectively in English. This intensive special course will help you prepare to work internationally. There is particular emphasis on the relevant vocabulary and speaking skills needed to work efficiently in English. Negotiation, telephoning, emailing, meeting and presentation skills are practiced, alongside the important vocabulary relating to marketing and public relations. You will have a chance to improve your English, get more confident in speaking and share your experience with your group mates.

It’s an intensive course of ten 90-minute classes covering 9 topics with many useful practical situations where students will have a lot of business like role plays.

Having successfully finished the Programme, you will receive certificate of completion.

TARGET AUDIENCE

Those who want to improve his/her English skills for solving business-tasks and get additional practice (the required level of English is intermediate and higher).

SYLLABUS

MODULE 1 – November 16, 2021

  • Self-marketing as the first step in the marketing route.
  • «All about people» effect.
  • Service economy vs experience economy.

MODULE 2 – November 18, 2021

  • Presenting your public face.
  • Public relations, media relations, communication.

MODULE 3 – November 23, 2021

  • Marketing storytelling or how to convey an idea.

MODULE 4 – November 25, 2021

  • Creative marketing.

MODULE 5 – November 30, 2021

  • Helicopter view: planning and strategy.
  • The four Ps.
  • Implementing profitable service strategies.

MODULE 6 – December 02, 2021

  • Branding: weak and strong points.
  • Rebranding.
  • Launching new products.

MODULE 7 December 07, 2021

  • Millennials under microscope: what they buy; how they pay; what they want.
  • The market of future.

MODULE 8 – December 09, 2021

  • Digital marketing.
  • Social media marketing.

MODULE 9 – December 14, 2021

  • Attracting a client.
  • Managing the customer Interface.
  • Complaint handling and service recovery.
  • Striving for service leadership.

MODULE 10 – December 16, 2021

  • Revision.
  • Final assessment.

Speakers

1 / 2
Dwayne Naude
Native speaker of English language. Leading English language instructor at Universe Center LLC. Conducted numerous Speaking Clubs for the corporate clients, as well as workshops for English teachers. ALPS Leadership and Trainer Management Program.
Hanna Pylypenko
English and Chinese language instructor at Universe Center LLC. Soft Skills workshops and numerous educational programs for corporate clients. HSK tutoring. Cambridge certified with Proficiency Level of English (CPE holder).
Dwayne Naude
Hanna Pylypenko

You can send a question to:

Contact person:

Anna Merkulova

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