Event Management Development Programme

  • Status:We are working on the next season
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About the Programme

Creating events is one the most powerful advertising channels. Today events take on new significance and value for the company. Digital technologies are more and more widely used for organizing successful events to correspond client`s expectations and be more competitive. With the help of technical equipment customer may deepen into virtual reality created by the organizer. Understanding the event concept, its main stages, target audience and trends are important not only for representatives of event agencies, but for employees that are involved into the process of event organizing to understand and monitor all stages: from concept creating to event implementation. 

EBA Management Development Centre team launches the renewed Event Management Development Programme: modern trends and challenges. This season you will get ahead work in team and forming your own non-standard projects, receiving feedback from progessionals in creating events of the international level, innovative technologies in forming unforgettable and vivid emotions for you clients. After successful finish of the programme, you will receive the certificate of completion. 

DURING THE MODULES YOU WILL

  • Inquire parts of the event life cycle
  • Undertand how to create effective team of organizers that will burn up with creative ideas 
  • Get information on using virtual and augmented reality and 3D special effects 
  • Get inspiration on organizing high technological and effective events for you company 

TARGET AUDIENCE

  • Event managers
  • PR specialists
  • Marketing managers
  • Managers of the departments enabled into the process of making events 
  • Internal communication specialists

SYLLABUS

MODULE 1. CREATING EVENT STRATEGY. EVENT LIFE CYCLE – October 25 – 10.00 – 13.15 – MARINA VOSHCHYNSKA:

  • Creating event strategy – targets and goals of the brand on which the event is created 
  • Event types
  • Event life cycle stages (market investigation, creativity, planning, realisation and coordination, results analysis)
  • Event promo
  • How to choose communicational platform of the event and define target audience 
  • Where to search for inspiration and unique ideas for events organizing? 
  • Practice of creating your own events in groups, brain storming 
  • Examples of original decisions

MODULE 2. EVENT IMPLEMENTATION – October 25 – 14.15 – 17.30 – VITALIY MYKULYNSKYI, ALINA GROMOVA:

  • Event concept development
  • Contractors – how to work with them at the event? 
  • Effective sponsorship and partnership. Change of the thinking paradigm 
  • Target audience: segmentation 
  • How to make interactive with the product and show it to advantage?
  • How to sell your ideas for the whole world? 
  • Successful and failed cases
  • Dream team. How to create the team that will generate unique ideas? Lifehacks on working in team 
  • Effective resource assignment and interaction
  • Client team VS organizer team 
  • Setting up of the communication with partner 

MODULE 3. VIRTUAL TRAINING SIMULATIONS FOR BUSINESSES – October 26, 10.00 – 13.15 – VIACHESLAV PODMURNYI, ANASTASIIA UDOVYCHENKO, ANATOLII LANDYSHEV, GALYNA IARMOLOVYCH, VASYL LATYSHKO:

  • Introduction to VR
  • VR/AR Theory and Market overview
  • Learning and Training for business
  • Business cases
  • Case studies
  • Practice

MODULE 4. INNOVATIONAL TECHNOLOGIES IN ORGANIZING EVENTS. 3D MAPPING – October 26 – 14.15 – 15.15 – OSTAP KHYTRUK:

  • Different types of innovational technologies
  • Organizing event with innovational technologies usage, brief 
  • Cases on key events 
  • Statistics on using, results in social networks on 3D Mapping 

MODULE 5. MICE EVENTS – October 26 – 15.15 – 18.15 – OLEKSANDR PIGOLENKO:

  • Meetings, incentives, conferences, exhibitions – загальний огляд
  • Targets of event organizing in MICE format 
  • Main elements of MICE events organization
  • Interantional examples of MICE events implementation into life 
  • SMMP (Strategic meeting management programme) – programme on strategic management of corporate events for the companies  
  • Big Data influence element on MICE events

Trainers

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Marina Voshchinska
COO, Quadrate 28 SMB, specialisation on project and operational management, management and team learning, full and complex project management
Vitaliy Mikulinskiy
Head of events & BTL, NGN.Agency, events organizing and marketing expert
Alina Gromova
Client service director, NGN.Agency, marketing communications expert
Viacheslav Podmurnyi
CEO, Visartech Game Studios
Anastasiia Udovychenko
Business developer, Visartech Game Studios
Anatolii Landyshev
CTO, Visartech Game Studios
Galyna Iarmolovych
Training Manager, Visartech Game Studios
Vasyl Latushko
Technical Leader, Visartech Game Studios
Ostap Khytruk
CEO & Founder of the international studio of innovations, Magic Innovations 3D Studio, Co-Founder and Owner, Magic Redbus Design
Oleksandr Pigolenko
Founder and general director, Travel Centre TRIME - EGENCIA AN EXPEDIA Global Alliance Partner in Ukraine, specialisation on MICE events
Marina Voshchinska
Vitaliy Mikulinskiy
Alina Gromova
Viacheslav Podmurnyi
Anastasiia Udovychenko
Anatolii Landyshev
Galyna Iarmolovych
Vasyl Latushko
Ostap Khytruk
Oleksandr Pigolenko

Partners

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Contact person:

Iryna Shevchuk

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