Event Management Development Programme

Name: [:ua]Програма розвитку з організації заходів[:en]Event Management Development Programme[:]
Start: 2018-10-25T10:00:00+03:00
End: 2018-10-26T18:00:00+03:00

Status:We are working on the next season

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Event Management Development Programme. Date: 25 October2018. Time: 10:00 18:00. Place: EBA Kyiv Office, 1A Andriyivskyi Uzviz. Creating events is one the most powerful advertising channels. Today events take on new significance and value for the company. Digital technologies are more and more widely used for organizing successful events to correspond client`s expectations and be more competitive. With the help of technical equipment customer may deepen into virtual reality created by the organizer. Understanding the event concept, its main stages, target audience and trends are important not only for representatives of event agencies, but for employees that are involved into the process of event organizing to understand and monitor all stages: from concept creating to event implementation. EBA Management Development Centre team launches the renewed Event Management Development Programme: modern trends and challenges. This season you will get ahead work in team and forming your own non-standard projects, receiving feedback from progessionals in creating events of the international level, innovative technologies in forming unforgettable and vivid emotions for you clients. After successful finish of the programme, you will receive the certificate of completion. DURING THE MODULES YOU WILL Inquire parts of the event life cycle Undertand how to create effective team of organizers that will burn up with creative ideas Get information on using virtual and augmented reality and 3D special effects Get inspiration on organizing high technological and effective events for you company TARGET AUDIENCE Event managers PR specialists Marketing managers Managers of the departments enabled into the process of making events Internal communication specialists SYLLABUS MODULE 1. CREATING EVENT STRATEGY. EVENT LIFE CYCLE – October 25 - 10.00 - 13.15 - MARINA VOSHCHYNSKA: Creating event strategy - targets and goals of the brand on which the event is created Event types Event life cycle stages (market investigation, creativity, planning, realisation and coordination, results analysis) Event promo How to choose communicational platform of the event and define target audience Where to search for inspiration and unique ideas for events organizing? Practice of creating your own events in groups, brain storming Examples of original decisions MODULE 2. EVENT IMPLEMENTATION - October 25 - 14.15 - 17.30 - VITALIY MYKULYNSKYI, ALINA GROMOVA: Event concept development Contractors - how to work with them at the event? Effective sponsorship and partnership. Change of the thinking paradigm Target audience: segmentation How to make interactive with the product and show it to advantage? How to sell your ideas for the whole world? Successful and failed cases Dream team. How to create the team that will generate unique ideas? Lifehacks on working in team Effective resource assignment and interaction Client team VS organizer team Setting up of the communication with partner MODULE 3. VIRTUAL TRAINING SIMULATIONS FOR BUSINESSES - October 26, 10.00 - 13.15 - VIACHESLAV PODMURNYI, ANASTASIIA UDOVYCHENKO, ANATOLII LANDYSHEV, GALYNA IARMOLOVYCH, VASYL LATYSHKO: Introduction to VR VR/AR Theory and Market overview Learning and Training for business Business cases Case studies Practice MODULE 4. INNOVATIONAL TECHNOLOGIES IN ORGANIZING EVENTS. 3D MAPPING - October 26 - 14.15 - 15.15 - OSTAP KHYTRUK: Different types of innovational technologies Organizing event with innovational technologies usage, brief Cases on key events Statistics on using, results in social networks on 3D Mapping MODULE 5. MICE EVENTS - October 26 - 15.15 - 18.15 - OLEKSANDR PIGOLENKO: Meetings, incentives, conferences, exhibitions - загальний огляд Targets of event organizing in MICE format Main elements of MICE events organization Interantional examples of MICE events implementation into life SMMP (Strategic meeting management programme) - programme on strategic management of corporate events for the companies Big Data influence element on MICE events Speakers. Marina Voshchinska. COO, Quadrate 28 SMB, specialisation on project and operational management, management and team learning, full and complex project management. Vitaliy Mikulinskiy. Head of events & BTL, NGN.Agency, events organizing and marketing expert. Alina Gromova. Client service director, NGN.Agency, marketing communications expert. Viacheslav Podmurnyi. CEO, Visartech. Anastasiia Udovychenko. Business developer, Visartech . Anatolii Landyshev. CTO, Visartech . Galyna Iarmolovych. Training Manager, Visartech. Vasyl Latushko. Technical Leader, Visartech . Ostap Khytruk. CEO & Founder of the international studio of innovations, Magic Innovations 3D Studio, Co-Founder and Owner, Magic Redbus Design. Oleksandr Pigolenko. Founder and general director, Travel Centre TRIME - EGENCIA AN EXPEDIA Global Alliance Partner in Ukraine, specialisation on MICE events. You can send a question to:. Contact person:. Iryna Shevchuk. E-mail [email protected]. Contact Phone. 044 496 06 01.

About the Programme

Creating events is one the most powerful advertising channels. Today events take on new significance and value for the company. Digital technologies are more and more widely used for organizing successful events to correspond client`s expectations and be more competitive. With the help of technical equipment customer may deepen into virtual reality created by the organizer. Understanding the event concept, its main stages, target audience and trends are important not only for representatives of event agencies, but for employees that are involved into the process of event organizing to understand and monitor all stages: from concept creating to event implementation.

EBA Management Development Centre team launches the renewed Event Management Development Programme: modern trends and challenges. This season you will get ahead work in team and forming your own non-standard projects, receiving feedback from progessionals in creating events of the international level, innovative technologies in forming unforgettable and vivid emotions for you clients. After successful finish of the programme, you will receive the certificate of completion.

DURING THE MODULES YOU WILL

Inquire parts of the event life cycle
Undertand how to create effective team of organizers that will burn up with creative ideas
Get information on using virtual and augmented reality and 3D special effects
Get inspiration on organizing high technological and effective events for you company

TARGET AUDIENCE

Event managers
PR specialists
Marketing managers
Managers of the departments enabled into the process of making events
Internal communication specialists

SYLLABUS

MODULE 1. CREATING EVENT STRATEGY. EVENT LIFE CYCLE – October 25 – 10.00 – 13.15 – MARINA VOSHCHYNSKA:

Creating event strategy – targets and goals of the brand on which the event is created
Event types
Event life cycle stages (market investigation, creativity, planning, realisation and coordination, results analysis)
Event promo
How to choose communicational platform of the event and define target audience
Where to search for inspiration and unique ideas for events organizing?
Practice of creating your own events in groups, brain storming
Examples of original decisions

MODULE 2. EVENT IMPLEMENTATION – October 25 – 14.15 – 17.30 – VITALIY MYKULYNSKYI, ALINA GROMOVA:

Event concept development
Contractors – how to work with them at the event?
Effective sponsorship and partnership. Change of the thinking paradigm
Target audience: segmentation
How to make interactive with the product and show it to advantage?
How to sell your ideas for the whole world?
Successful and failed cases
Dream team. How to create the team that will generate unique ideas? Lifehacks on working in team
Effective resource assignment and interaction
Client team VS organizer team
Setting up of the communication with partner

MODULE 3. VIRTUAL TRAINING SIMULATIONS FOR BUSINESSES – October 26, 10.00 – 13.15 – VIACHESLAV PODMURNYI, ANASTASIIA UDOVYCHENKO, ANATOLII LANDYSHEV, GALYNA IARMOLOVYCH, VASYL LATYSHKO:

Introduction to VR
VR/AR Theory and Market overview
Learning and Training for business
Business cases
Case studies
Practice

MODULE 4. INNOVATIONAL TECHNOLOGIES IN ORGANIZING EVENTS. 3D MAPPING – October 26 – 14.15 – 15.15 – OSTAP KHYTRUK:

Different types of innovational technologies
Organizing event with innovational technologies usage, brief
Cases on key events
Statistics on using, results in social networks on 3D Mapping

MODULE 5. MICE EVENTS – October 26 – 15.15 – 18.15 – OLEKSANDR PIGOLENKO:

Meetings, incentives, conferences, exhibitions – загальний огляд
Targets of event organizing in MICE format
Main elements of MICE events organization
Interantional examples of MICE events implementation into life
SMMP (Strategic meeting management programme) – programme on strategic management of corporate events for the companies
Big Data influence element on MICE events