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Marketing Development Programme

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  Marketing Development Programme. Date: 19 March2018. Time: 17:00 20:00. Place: EBA Kyiv Office, 1A Andriyivskyi Uzviz. Today marketing is concentrating more and more on SMM instruments. To create a marketing strategy of the brand, a professional should have a basis of knowledge to develop SMM and digital strategies. To become an innovator in your niche, to be on the top, you have to include a digital strategy into the wish-list of the company. Leading professionals in the sphere of marketing will share their knowledge, experience and practical cases on the above-mentioned topics during seven intensive days, where you will have a possibility to practice the presented methodologies, techniques and instruments in the groups of your peers. Having successfully finished the programme, you will receive certificates of completion. DURING THE MODULES YOU WILL Have the opportunity to explore the marketing, digital and SMM strategies Get to know innovations in digital Go through the consumer journey of your brand Become a professional in Facebook and Telegram usage TARGET AUDIENCE: Marketing specialists PR managers Marketing managers CEO SYLLABUS MODULE 1. DIGITAL STRATEGY. INTRODUCTION – MYKHAILO TRAVERSE, MARCH 19, 17.00 – 20.00 Main principles of digital marketing: social, mobile, CRM-systems, constant connection with the client, integration with sales and client service Elements of digital strategy: traffic, measurement How to make digital strategy successful: redesign of the site on time, voice of the brand, mobile devise, mobility, accessability, analytics of consumer data MODULE 2. CONSUMER JOURNEY AND TRENDS IN DIGITAL – YAROSLAV OGOTSKIY, MARCH 21, 17.00 – 20.00 Differences of the Internet from other traditional media Unique characteristics of the Internet as a media Digital media consumption: world vs Ukraine Introduction to the strategy: basics,  types of goals and strategies, impact of digital transformations on business Tools and data sources for the strategy creating: analysis of competitors, target audience, market, trends, media planning Consumer journey and tools for achieving the goals in digital, KPI Case Studies and Practice MODULE 3. STRATEGIES OF THE COMMUNICATION – DMYTRO KUDINOV, MARCH 23, 17.00 – 20.00 Communication targets Target audience Insight Message Big idea MODULE 4. COMMON STRUCTURE OF SMM STRATEGY – ELDAR NAGORNIY - MARCH 26, 17.00 – 20.00  What for is SMM needed: place of the instrument in the common structure of the modern online-marketing Overview of social networks: pros and cons SMM strategy - main laws and game rules Creating the strategy step by step (1. Making your auditorium bigger , 2. Making your audience more active , 3. Enhancing the traffic and conversion, 4. Monetization of our active) SMM analytics. What and how is it measured Prognosing of the effectiveness and fixation of the results Practice MODULE 5. PROMOTION AND SMM COORDINATION – ELDAR NAGORNIY, MARCH 28, 15.00 – 18.00 Paid instruments of the promotion. How do they work? Creating of the commercial and bartered partnership programmes Processing of the news hooks. How does the cross platformity work Planning and optimization of the budget How to monetise SMM Practical cases MODULE 6. CONTENT OF THE TIME-HONOURED FACEBOOK VS  ALTERNATIVE UNIVERSE OF THE STORIES AND LIVE-TRANSLATIONS – YANA HORBACHOVA, MARCH 30, 17.00 – 20.00 Content formats Three features of the good prepared editorial calendar Visual trends in creating the content for social media. Are there any? Posting of the content, rules and exceptions Content integrated with the site, internet-shop Practice Speakers. Mykhailo Traverse. Strategic Director, I See Design Group. Yaroslav Ogotskiy. Strategist, more than 7 years of experience in strategic marketing and digital, Strategic Director of the digital agency Isobar Ukraine (part of the international communication holding Dentsu Aegis Network). Dmytro Kudinov. Director on Media Planning, Aimbulance, 5 years of experience in digital. Eldar Nagorniy. Tutor of Digital Marketing Course, General MBA BSK KROK, Head of Digital Marketing, Intellectsoft. Yana Horbachova. Social Media and PR expert, Communicational Strategist, Director on working with Social Media and PR of the digital agency Isobar in Ukraine, 13 years of experience on the leading positions in digital and media for big international brends in FMCG, pharma. You can send a question to:. Contact person:. Iryna Shevchuk. E-mail iryna.shevchuk@eba.com.ua. Contact Phone. 044 496 06 01.

About the Programme

Today marketing is concentrating more and more on SMM instruments. To create a marketing strategy of the brand, a professional should have a basis of knowledge to develop SMM and digital strategies. To become an innovator in your niche, to be on the top, you have to include a digital strategy into the wish-list of the company. Leading professionals in the sphere of marketing will share their knowledge, experience and practical cases on the above-mentioned topics during seven intensive days, where you will have a possibility to practice the presented methodologies, techniques and instruments in the groups of your peers.

Having successfully finished the programme, you will receive certificates of completion.

DURING THE MODULES YOU WILL

  • Have the opportunity to explore the marketing, digital and SMM strategies
  • Get to know innovations in digital
  • Go through the consumer journey of your brand
  • Become a professional in Facebook and Telegram usage

TARGET AUDIENCE:

  • Marketing specialists
  • PR managers
  • Marketing managers
  • CEO

SYLLABUS

MODULE 1. DIGITAL STRATEGY. INTRODUCTION – MYKHAILO TRAVERSE, MARCH 19, 17.00 – 20.00

  • Main principles of digital marketing: social, mobile, CRM-systems, constant connection with the client, integration with sales and client service
  • Elements of digital strategy: traffic, measurement
  • How to make digital strategy successful: redesign of the site on time, voice of the brand, mobile devise, mobility, accessability, analytics of consumer data

MODULE 2. CONSUMER JOURNEY AND TRENDS IN DIGITAL – YAROSLAV OGOTSKIY, MARCH 21, 17.00 – 20.00

  • Differences of the Internet from other traditional media
  • Unique characteristics of the Internet as a media
  • Digital media consumption: world vs Ukraine
  • Introduction to the strategy: basics,  types of goals and strategies, impact of digital transformations on business
  • Tools and data sources for the strategy creating: analysis of competitors, target audience, market, trends, media planning
  • Consumer journey and tools for achieving the goals in digital, KPI
  • Case Studies and Practice

MODULE 3. STRATEGIES OF THE COMMUNICATION – DMYTRO KUDINOV, MARCH 23, 17.00 – 20.00

  • Communication targets
  • Target audience
  • Insight
  • Message
  • Big idea

MODULE 4. COMMON STRUCTURE OF SMM STRATEGY – ELDAR NAGORNIY – MARCH 26, 17.00 – 20.00

  •  What for is SMM needed: place of the instrument in the common structure of the modern online-marketing
  • Overview of social networks: pros and cons
  • SMM strategy – main laws and game rules
  • Creating the strategy step by step (1. Making your auditorium bigger , 2. Making your audience more active , 3. Enhancing the traffic and conversion, 4. Monetization of our active)
  • SMM analytics. What and how is it measured
  • Prognosing of the effectiveness and fixation of the results
  • Practice

MODULE 5. PROMOTION AND SMM COORDINATION – ELDAR NAGORNIY, MARCH 28, 15.00 – 18.00

  • Paid instruments of the promotion. How do they work?
  • Creating of the commercial and bartered partnership programmes
  • Processing of the news hooks. How does the cross platformity work
  • Planning and optimization of the budget
  • How to monetise SMM
  • Practical cases

MODULE 6. CONTENT OF THE TIME-HONOURED FACEBOOK VS  ALTERNATIVE UNIVERSE OF THE STORIES AND LIVE-TRANSLATIONS – YANA HORBACHOVA, MARCH 30, 17.00 – 20.00

  • Content formats
  • Three features of the good prepared editorial calendar
  • Visual trends in creating the content for social media. Are there any?
  • Posting of the content, rules and exceptions
  • Content integrated with the site, internet-shop
  • Practice

Trainers

1 / 5
Mykhailo Traverse
Strategic Director, I See Design Group
Yaroslav Ogotskiy
Strategist, more than 7 years of experience in strategic marketing and digital, Strategic Director of the digital agency Isobar Ukraine (part of the international communication holding Dentsu Aegis Network)
Dmytro Kudinov
Director on Media Planning, Aimbulance, 5 years of experience in digital
Eldar Nagorniy
Tutor of Digital Marketing Course, General MBA BSK "KROK", Head of Digital Marketing, Intellectsoft
Yana Horbachova
Social Media and PR expert, Communicational Strategist, Director on working with Social Media and PR of the digital agency Isobar in Ukraine, 13 years of experience on the leading positions in digital and media for big international brends in FMCG, pharma
Mykhailo Traverse
Yaroslav Ogotskiy
Dmytro Kudinov
Eldar Nagorniy
Yana Horbachova

Partners

You can send a question to:

Contact person:

Iryna Shevchuk

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