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Building the Brand from Within: The Power of Internal Communications in Large Companies

  • Date: 10/07/2025 (THU)
  • Language: Ukrainian
  • Time: 12:00 - 13:30
Place:

Microsoft Teams

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  Building the Brand from Within: The Power of Internal Communications in Large Companies. Date: 10 July2025. Time: 12:00 13:30. Language: Ukrainian. Place: Microsoft Teams. In a world where external image is shaped in seconds, it is the internal strength of a brand that determines its long-term resilience. Communication within a company is not just about exchanging information. It’s about trust, engagement, culture, and a team that believes in a shared purpose. And it is these elements that form the brand seen from the outside.  That’s why, at the upcoming online meeting of the EBA Odesa Marketing Hub, we decided to talk about how internal communications help build a brand from the inside — through real cases and practical examples.  The speaker of the meeting - Alina Onika, Head of Communications and PR at the RDS group of companies. With many years of experience in developing communication strategies for one of Ukraine’s most prominent infrastructure companies, she will share her approaches, cases, and insights.  During the presentation, we will cover:  Building a communication ecosystem within a group of companies;  Balancing centralization and autonomy;  Synchronizing PR, HR, and marketing within a unified value framework;  And most importantly — why a brand starts with those who are close — from within.  This meeting will be valuable for business leaders, CEOs, communication directors, HR and marketing professionals, as well as everyone who builds a systemic corporate culture and understands that a strong brand begins with the team, trust, and shared values.  Join us — it will be insightful, practical, and inspiring.   You can send a question to:. Contact person:. EBA Odesa. E-mail [email protected]. Contact Phone. 380 (48) 737 38 83.

In a world where external image is shaped in seconds, it is the internal strength of a brand that determines its long-term resilience. Communication within a company is not just about exchanging information. It’s about trust, engagement, culture, and a team that believes in a shared purpose. And it is these elements that form the brand seen from the outside. 

That’s why, at the upcoming online meeting of the EBA Odesa Marketing Hub, we decided to talk about how internal communications help build a brand from the inside — through real cases and practical examples. 

The speaker of the meeting – Alina Onika, Head of Communications and PR at the RDS group of companies. With many years of experience in developing communication strategies for one of Ukraine’s most prominent infrastructure companies, she will share her approaches, cases, and insights. 

During the presentation, we will cover: 

  • Building a communication ecosystem within a group of companies; 
  • Balancing centralization and autonomy; 
  • Synchronizing PR, HR, and marketing within a unified value framework; 
  • And most importantly — why a brand starts with those who are close — from within. 

This meeting will be valuable for business leaders, CEOs, communication directors, HR and marketing professionals, as well as everyone who builds a systemic corporate culture and understands that a strong brand begins with the team, trust, and shared values. 

Join us — it will be insightful, practical, and inspiring. 

 

You can send a question to:

Contact person:

EBA Odesa

Contact
380 (48) 737 38 83
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