Online-Training: Secrets of Customer Retention

The modern world is making adjustments, tested methods stop working, customers are leaving, so we need to look for new effective techniques to maintain them. At the online-training, participants will receive answers to questions about why and where clients go and how to keep them. Upon completion of the study, you will be able to personally develop a client retention plan, learn to identify and assess the risks of client departure, determine your own top 5 reasons why your client leaves, learn to anticipate and prevent negative scenarios.

EBA Management Development Centre together with Sigma Software University invite you to take part in the Online-Training: Secrets of Customer Retention.

Trainer: Eugenia Kyrylenko, Head of Support at Sigma Software, a trainer at Sigma Software University, has over 10 years of experience in IT and international FMCG companies.

Partner:  Sigma Software University.

Target audience: project managers, account managers, and customer support managers.

Topics under discussion:

  • Who are the customers and how best to classify them.
  • Mathematics of customer retention.
  • “Escape” indicators. How to understand in the early stages that the customer wants to leave you.
  • How to prevent the “escape” of customers.
  • Psychology of customer relations.
  • Techniques and tools of restraint.
  • Business correspondence as a content tool.
  • The client is gone, and life goes on.
  • Cases, when customers did not leave and did not regret it.


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Eugenia Kyrylenko
Head of Support at Sigma Software, over 10 years of experience in IT and international FMCG companies
Eugenia Kyrylenko

You can send a question to:

Contact person:

Anna Ovdii

067 406 65 40


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Access to the event is possible only for business premium customers of Raiffeisen Bank Aval, who have previously registered in the chat bot at the link

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