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Online-Training: LinkedIn – as a Tool for Business Development

Social Networks HR, CSR, Internal Communications PR, Marketing, Advertising, Design Business Development, Sales, Customer Relations

EBA Management Development Centre together with Ihor Nikolenko invite you to join the Online-Training: LinkedIn – as a Tool for Business Development.

As a result of the training each participant will:

  • Understand the pecularities and algorithms of working in LinkedIn.
  • Get a clear understanding of what a professional profile on LinkedIn should look like.
  • Be able to build a strategy for further work in LinkedIn that will help you to find new clients, partners, projects, etc.
  • Receive a checklist for the perfect profile and presentation for professional and efficient LinkedIn use.
  • Understand how to turn your profile into a loud PR loudspeaker. Use your LinkedIn profile as a sniper rifle to “hunt” for your potential projects, new “stars” for your team etc.

Trainer: Ihor Nikolenko, KMBS lecturer, 13 years in managing positions at Philip Morris, Kimberly-Clark, Roullier Group, Modern-Expo, corporate consultant, audience on LinkedIn more than 27,000 followers on all continents, was the first in Ukraine to conduct LinkedIn Live.

Target audience:

  • CEOs, founders and owners of companies.
  • Development directors, sales directors, directors of lead generation.
  • CFOs and commercial directors.
  • Marketing directors.
  • Lawyers and owners of legal practices
  • HR directors.
  • Key account managers.

Topics under discussion:

  1. 8 reasons why you should be professionally present in LinkedIn.
  2. What is social selling and how can I measure the SSI index in LinkedIn.
  3. The level of trust in various social networks and LinkedIn audience.
  4. How to create the perfect profile on LinkedIn.
  • Avatar photos, important points that many ignore.
  • Principles of background photo design and its importance.
  • Headline is your elevator pitch.
  • How and why to customize links to your profile.
  • Principles of writing your correct professional history.
  • Filling in the contact details in the profile.
  • Why hand out endorsements and why your profile has 50 skills.
  • Why is it important to design a block of professional activity correctly and in detail.
  • Proper design of projects and their integration into the profile.
  • Awards, patents, test scores, additional training, education and volunteering – why add it all to your profile.
  • Education unit at the university and online.
  • What to do next after your profile has been marked All Star Profile.
  • How to fill in the block of recommendations correctly.
  • Recipes for success for B2B on LinkedIn.
  • Tuning and correct profile settings.
  • Details of registration and how to increase the number of subscribers. Bad and good examples.
  • Super formula for Inbound Marketing and life hacks for proper posting.
  • Search for clients and candidates through LinkedIn, secret combinations and features.
  • Rules of the 2nd and 3rd circles of contacts, groups and work in them.
  • Types of Premium Accounts. How are they different from the free profile.
  • How to create events in LinkedIn.
  • Your personal dashboard in a LinkedIn profile.
  • Rules of registration of posts, analyst.
  • LinkedIn network algorithms and life hacks.

Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Number of listeners is limited. Should you have any questions, please, write at development@eba.com.ua or call (044) 496-06-01.

Trainers

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Ihor Nikolenko
KMBS lecturer, 13 years in managing positions at Philip Morris, Kimberly-Clark, Roullier Group, Modern-Expo, corporate consultant, audience on LinkedIn more than 27,000 followers on all continents, was the first in Ukraine to conduct LinkedIn Live
Ihor Nikolenko

You can send a question to:

Contact person:

Anna Ovdii

Contact
067 406 65 40

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