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Online-Lecture: Business Growth through Reputation: PESO Model Analysis

  • Date: 11/09/2025 (THU)
  • Language: Ukrainian
  • Time: 11:00 - 12:30
  • Fee:free of charge for EBA members
Place:

Will be online

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  Online-Lecture: Business Growth through Reputation: PESO Model Analysis. Date: 11 September2025. Time: 11:00 12:30. Language: Ukrainian. Fee: free of charge for EBA members. Place: Will be online. Key stakeholders, previous experience and anti-crisis actions: what to pay attention to in external communications when scaling a business. Analysis of the PESO model.  Market conditions show that sustainable businesses can grow by investing in their positioning and leadership. PR tools for brand awareness are ineffective if they are not integrated and combined to achieve business goals.  EBA Management Development Centre team together with Anna Znamerovska invite you to participate in the Online-Lecture: Business Growth through Reputation: PESO Model Analysis.  Target audience: business owners, CEOs, marketing managers, brand managers and entrepreneurs.  Speaker: Anna Znamerovska, founder of znamy — digital pr agency. With more than 10 years experience in PR, she has created and runs her own PR BASIS course at the SKVOT online school, which has already been completed by over 250 students. She is also a PR mentor on the Projector Mentorship Platform and speaks at professional events, helping to educate the next generation of communication specialists. Her clients include: OLX, Kurazh, KYT, Vyrii, KSE, INTERTOP, SKELAR, I AM IDEA, Kiss My Apps, Defence Builder Accelerator, Shields Charity Foundation, and more.  Questions for discussion:  How to understand the purpose of PR in simple terms and how to measure it?  How can a business increase its efficiency in the new reality?  How does the right positioning strengthen the business?  How to assess the level of readiness of your company to use PR tools?  Whom and how to properly prepare a company to work with PR?  Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Should you have any questions, please, write at [email protected] or call (044) 496-06-01. Speakers. Anna Znamerovska. Founder of znamy — digital pr agency. With more than 10 years experience in PR, she has created and runs her own PR BASIS course at the SKVOT online school, which has already been completed by over 250 students. She is also a PR mentor on the Projector Mentorship Platform and speaks at professional events, helping to educate the next generation of communication specialists. Her clients include: OLX, Kurazh, KYT, Vyrii, KSE, INTERTOP, SKELAR, I AM IDEA, Kiss My Apps, Defence Builder Accelerator, Shields Charity Foundation, and more.. You can send a question to:. Contact person:. Iryna Shevchuk. E-mail [email protected]. Contact Phone. 067 240 90 90.

Key stakeholders, previous experience and anti-crisis actions: what to pay attention to in external communications when scaling a business. Analysis of the PESO model. 

Market conditions show that sustainable businesses can grow by investing in their positioning and leadership. PR tools for brand awareness are ineffective if they are not integrated and combined to achieve business goals. 

EBA Management Development Centre team together with Anna Znamerovska invite you to participate in the Online-Lecture: Business Growth through Reputation: PESO Model Analysis. 

Target audience: business owners, CEOs, marketing managers, brand managers and entrepreneurs. 

Speaker: Anna Znamerovska, founder of znamy — digital pr agency. With more than 10 years’ experience in PR, she has created and runs her own PR BASIS course at the SKVOT online school, which has already been completed by over 250 students. She is also a PR mentor on the Projector Mentorship Platform and speaks at professional events, helping to educate the next generation of communication specialists. Her clients include: OLX, Kurazh, KYT, Vyrii, KSE, INTERTOP, SKELAR, I AM IDEA, Kiss My Apps, Defence Builder Accelerator, Shields Charity Foundation, and more. 

Questions for discussion: 

  • How to understand the purpose of PR in simple terms and how to measure it? 
  • How can a business increase its efficiency in the new reality? 
  • How does the right positioning strengthen the business? 
  • How to assess the level of readiness of your company to use PR tools? 
  • Whom and how to properly prepare a company to work with PR? 

Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Should you have any questions, please, write at [email protected] or call (044) 496-06-01

Speakers

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Anna Znamerovska
Founder of znamy — digital pr agency. With more than 10 years' experience in PR, she has created and runs her own PR BASIS course at the SKVOT online school, which has already been completed by over 250 students. She is also a PR mentor on the Projector Mentorship Platform and speaks at professional events, helping to educate the next generation of communication specialists. Her clients include: OLX, Kurazh, KYT, Vyrii, KSE, INTERTOP, SKELAR, I AM IDEA, Kiss My Apps, Defence Builder Accelerator, Shields Charity Foundation, and more.
Anna Znamerovska

You can send a question to:

Contact person:

Iryna Shevchuk

Contact
067 240 90 90

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