Online-Lecture: How to Teach Company Employees to Filter the Information

Registration is open for everyone.

50% of Ukrainians think they know where the truth is in the info field but only 3% can see it. 32% of Ukrainians determine the authenticity of news intuitively, 42% – never check the information for authenticity. 73% of Ukrainian Facebook users do not follow infohygiene.

The company loses $78 billion a year from information attacks and the spread of fakes.

The lecture will present the results of the research of infohygiene of employees in the TOP-50 best employers according to Forbes.

EBA Management Development Centre together with Oksana Moroz invite you to take part in the Online-Lecture: How to Teach Company Employees to Filter the Information.

Speaker: Oksana Moroz, Founder of the initiative on information hygiene “How not to become a vegetable”, author and host of radio / TV programs on infohygiene. She has worked in communications for over 20 years – in corporations, agencies, startups, and her own business. Among her clients are politicians and businessmen known to everyone. Oksana specializes in the analysis and formation of the field of information, studies the behavior of people in it. Since 2015, he has been a permanent guest speaker at the Kyiv-Mohyla Business School. Author of three books on infohygiene. Two of them became the winners of the All-Ukrainian rating “Book of the Year 2020” (nomination “Horizons”). Oksana’s materials are regularly published by leading Ukrainian mass media, Pravda.com.ua, nv.ua, Radio NV, etc. The goal is to teach 7 million Ukrainians information hygiene by 2024.

Target Audience: Business development directors, middle management, business development directors, commercial directors, specialists of various roles and levels.

Topics under discussion:

• How Ukrainians consume information and where bottlenecks are.
• What is the difference between the infohygiene of the average Ukrainian and the employee in the TOP-50.
• How the current level of employee/customer information affects the company’s activities: when working in normal/during an information attack/during periods of instability.
• What should be prepared in advance to minimize risks.

Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Number of listeners is limited. Should you have any questions, please, write at [email protected] or call (044) 496-06-01.

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